Australians buying more online but hacking remains a huge concern
Customers worried their credit card details will be stolen.
A new study has found that more than 7 in 10 Australians made purchases online this year. However, privacy is still the leading concern for online shoppers.
Sensis' e-Business Report 2016, a survey of 1,000 small to medium businesses and 800 Aussie consumers, revealed the number of online shoppers grew to 71% of Australians this year, up from 61% in 2015.
Although men spent more than women when shopping online in 2016, male spending fell 45% from $6,500 down to just $3,600. Female spending rose 22.5% from $2,400 to $3,100.
Of items bought or booked online, women were more likely to purchase books, hairdressing appointments, groceries, cosmetics, clothing, accessories and shoes.
Men were more interested in buying airline tickets, take-away food, electronic equipment, DVDs or games and music.
Online hacking and the safety of e-commerce data, such as stolen credit card information, is the greatest concern for 85% of Aussie shoppers.
While hacking is also the biggest worry for small to medium businesses (SMBs), fewer (35%) regard it as a major concern than last year (46%).
More than a third (34%) said hacking was a minor concern for their business this year, compared with a little over a quarter (26%) in 2015.
Aussies love shopping locally, despite overseas purchases modestly increasing, up from 21% in 2015 to 23% in 2016.
The penetration of digital TVs fell from 70% in 2015 to 61% in 2016, pay TV subscriptions declined 4% to 27% and 3D TV slipped from 17% to 11% year-on-year.
One in four Australians are also displeased with their current internet speeds.
Items booked or purchased online in Australia in 2016 by gender
|DVDs or games||41%||26%|
|Clothing, accessories or shoes||54%||60%|