Our 'Most Popular' picks were determined by looking at average monthly search volume on Google. This data was retrieved from Ahrefs in May 2020. Out of Australian brands, Origin Energy, AGL and EnergyAustralia had the highest average monthly search volume. This is a general guide only and not a personal recommendation. The order may be subject to change in the future. Popular brands might not be the most suitable product for you. They might not always be the cheapest for you. Always compare your options.
Important definitions
Brand keyword. This is the primary search term that people use to find a specific energy brand in Google. We've listed the keywords we've used in the table below.
Average monthly search volume. This is Ahref's approximation of how many searches for a brand keyword that are happening in Australia, using various data sources. We use this to determine popularity.
List of brand keywords
#
Brand keyword
Average monthly search volume
1
origin energy
246000
2
agl
191000
3
energy australia
190000
4
alinta energy
82000
5
red energy
68000
6
simply energy
60000
7
ergon energy
42000
8
momentum energy
29000
9
powershop
27000
10
actewagl
24000
11
click energy
23000
12
lumo energy
21000
13
kleenheat
20000
14
aurora energy
19000
15
tango energy
16000
16
commander
6300
17
sumo energy
5300
18
globird energy
4600
19
horizon power
4500
20
energy locals
4400
21
reamped energy
3700
22
diamond energy
3500
23
1st energy
3000
24
dc power co
2900
25
powerdirect
2800
26
amaysim energy
2500
27
hydro tasmania
2500
28
jacana
2100
29
kogan energy
2100
30
enova energy
1900
31
power and water
1700
32
elysian energy
1600
33
powershop australia
1400
34
qenergy
1400
35
powerclub
1100
36
people energy
1000
37
mojo power
800
38
covau
700
39
next business energy
600
40
locality planning energy
500
41
lpe
500
42
blue nrg
500
43
pooled energy
500
44
perth energy
450
45
amber electric
400
46
bluenrg
350
47
lumo energy sa
300
48
synergy energy
300
49
erm business energy
150
50
dodo power & gas
80
51
rimfire energy
70
52
tas gas retail
30
53
qenergy limited
20
54
discover energy
20
55
future x power
0
Source: Ahrefs
The Australian energy market works differently depending on where you live. If you live in regional Queensland, the NT, or Tasmania, the market is highly or completely regulated, meaning you have little to no choice of who your retailer is. If you're a resident of South East QLD, NSW, VIC, SA, or the ACT, there's plenty of competition between retailers and you can pick your provider and energy plan freely. Here's what you could stand to save by comparing:
Some Aussies can save as much as $119 a quarter on their electricity bill.
Among 37 electricity providers, the average difference was $92.
Among the three largest providers (AGL, Origin Energy and EnergyAustralia) the average energy user could be saving more than $70.
Note: Numbers last checked May 2020.
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