Default Market Offer and reference price explained

Paying too much for electricity? Understanding the Default Market Offer and reference price can help you find a better deal.

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Mariam Gabaji

Updated

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Key takeaways

  • You might be overpaying on your electricity bill if you're not familiar with the Default Market Offer (DMO) or the reference price.
  • The DMO is the maximum price energy retailers can charge customers on a basic standing offer plan.
  • The reference price is essentially the same as the DMO but is mainly used in advertising to help you compare other plans.
  • The DMO and reference price apply to households and small businesses in New South Wales, South Australia, and South East Queensland. Victoria has a similar system called the Victorian Default Offer (VDO).

What is a Default Market Offer?

The DMO is the maximum price that electricity retailers can charge for standing offer plans.

We'll get into more detail on standing offers later in the guide, but for now, just know these plans usually apply to a small group of people who don't compare or shop around for a better energy deal.

The DMO is set by the Australian Energy Regulator (AER) each year on 1 July and applies to households and small businesses in NSW, SA, and South East QLD.

It acts as a safety net to prevent retailers from overcharging customers on standing offer plans.

How is the DMO calculated?

The DMO takes a range of costs into account before a final figure is set each year. It reflects what it typically costs a retailer to supply electricity to a household or small business.

This includes wholesale electricity prices, network charges, environmental scheme costs, retail operating expenses and a reasonable profit margin.

What is a reference price?

The reference price is essentially the same as the DMO, but it's just the label used on provider and comparison websites (such as Finder) to compare all energy offers against the DMO.

These offers are usually displayed as a percentage above or below the reference price.

So yes, they're both similar, but think of the DMO as the price ceiling and the reference price as a comparison tool.

Here's an example of how it can look:

Globird Energy - Glosave Residential as an example of reference price

What's the Victorian Default Offer then?

Because Victoria's energy market is regulated by the Essential Services Commission, some of the terminology and rules differ slightly.

Instead of the DMO, Victoria has the VDO. They serve essentially the same purpose.

What about other states and territories?

The electricity markets in Tasmania, Western Australia, Northern Territory, regional Queensland and the Australian Capital Territory are regulated by state governments and other authorities.

They'll have their own rules and regulations around pricing and customer protections.

If you live in these parts of the country, it's important to check the local energy regulator's guidelines to understand your electricity plan.

Haven't shopped around for a new electricity plan in over 12 months? Compare energy plans to find a cheaper deal.

What are the Default Market Offer and Victorian Default Offer prices for 2025-26?

Unfortunately, both DMO and VDO price have increased this year by as much as $280, with NSW seeing the biggest rise.

Here's a look at the DMO prices first, including rates for customers on a controlled load tariff, which applies to appliances like hot water systems or pool pumps that are metered separately.

State/NetworkWithout controlled load (Residential)With controlled load (Residential)Small business without controlled load
NSW (Ausgrid)$1,965 (8.6% or +$155)$2,717 (8.3% or +$208)$4,977 (7.9% or +$365)
NSW (Endeavour)$2,411 (8.5% or +$188)$3,072 (9.7% or +$271)$4,775 (8% or +$353)
NSW (Essential)$2,741 (9.1% or +$228)$3,211 (9.6% or +$280)$6,222 (8.5% or +$489)
QLD (Energex)$2,143 (3.7% or +$77)$2,425 (0.5% or +$11)$4,294 (4.2% or +$33)
SA (SA Power Networks)$2,301 (3.2% or +$71)$2,821 (2.3% or +$64)$5,541 (3.5% or +$189)

Here's a look at VDO prices for 2025-26:

AusNetCitiPowerJemenaPowercorUnited EnergyVictorian average
2024–25 (final decision)$1,902$1,456$1,664$1,699$1,554$1,655
2025–26 (final decision)$1,908$1,546$1,638$1,703$1,579$1,675
Change in $$6$90-$26$4$25$20
Change in %0.3%6.2%-1.6%0.2%1.6%1.2%

For small businesses on a VDO, annual prices will rise by $90 across the five distribution zones to $3,620.

What's the difference between standing offers and market offers?

Standing offers are the default electricity plans customers are put on if they don't actively choose a plan.

The price is set in line with the DMO or VDO.

Market offers are designed by energy retailers and are more often than not cheaper than the standing offer.

Standing offer

  • Retailers are required to provide a standing offer
  • Terms and conditions are set by the energy regulator
  • Rates are capped so that you don't pay an unfair amount
  • Your price can't change more than once per six months
  • Usually no discounts or incentives when you sign up
  • Usually more expensive than market offers

Market offer

  • Market offer prices are generally competitive compared to standing offers
  • Retailers often provide discounts and incentives to attract customers
  • Terms and conditions vary and are set by each retailer
  • Market offer prices can change with at least 5 business days' notice.
  • Retailers must notify you in writing before a price change takes effect.

With these differences in mind, it's always better to choose a market offer that's cheaper than the standing offer. Check your last bill or contact your energy provider if you don't know what type of plan you're currently on.

To highlight the difference even more, single-rate market offers listed in Finder's database can be as much as 26–28% lower than the reference price or VDO.

So shopping around for a better energy deal could save you hundreds of dollars. Start comparing!

Did you know?
Roughly 476,000 residential households (8.2%) and 91,000 small businesses (17.6%) are on standing offers in NSW, SA and South East QLD. In VIC, approximately 348,000 residential households and 55,000 (19%) small business customers are on a standing offer.
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Written by

Senior Utilities Editor & Tech Expert

Mariam Gabaji is a journalist with 13 years of experience, specialising in consumer topics like mobile services and energy costs. Her work appears in the ABC, Yahoo Finance, 9News, The Guardian, SBS, 7News, A Current Affair and Money Magazine. Mariam holds a Bachelor of Arts in Journalism and was a finalist for the 2024 and 2025 IT Journalism Award for Best Telecommunications Journalist. See full bio

Mariam's expertise
Mariam has written 385 Finder guides across topics including:
  • Energy
  • Mobile
  • Broadband
  • Consumer tech
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