What Does Verified By VISA Mean?

Information verified correct on April 27th, 2017

The Verified by Visa program is offered to Visa cardholders as an added protection for online purchases. It is a free and easy way to get that extra piece of mind while doing your shopping.

Verified by Visa is a free service offered by Visa that makes it even safer for you to shop online. You simply add a password to the Visa card you are currently using to ensure that only you can use your Visa card to make purchases online.

Getting started with Verified by Visa

It is easy to get your credit card activated and it can be done online in just a few minutes. There is no need for you to get a new card, you can use your existing Visa card that you have now. The only thing you need to ensure is whether or not your card issuer participates in this service. It is just a matter of going online to your card issuer's site and doing a quick check.

If your issuer offers the Verified by Visa service, then it is just a matter of following the indicated links to register your card for the program. You may be asked to create a personal message that will appear on the screen during your purchase. Once you have registered and created your password you are instantly protected with this service. You can register as many cards as you have as long as each card's issuer is a participant.

If there is more than one cardholder on your Visa, each one will have to register online and create their own personal passwords. Once this is done each cardholder can then make protected purchases at any of the participating online stores.

You don't need to have any extra software setup on your computer to make these purchases, but you will need to be operating on a computer running on Internet Explorer, an AOL browser that is version 4.0 or higher, or Netscape. Only some card issuers offer a service for mobile devices, so you will need to check your card issuer's website to see if it is available for your card.

Once your card is activated you will be protected at every participating store online. When you shop at one of these stores your Visa is instantly recognised as a Verified by Visa card and you will receive a personal message on the screen. This confirms that you are shopping at a legitimate participating online store, and that your card issuer will be verifying your password. You will then need to enter your personal password to complete the transaction. Your card issuer will verify that your password is correct and that your purchase has been made safely. You can then sit back and relax, knowing that your card was protected during this shopping experience.

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8 Responses to What Does Verified By VISA Mean?

  1. Default Gravatar
    RC | April 4, 2015

    Uh, i forgot my password. How can I change it?

    • Staff
      Jonathan | April 7, 2015

      Hi RC, thanks for getting in touch with us!

      To allow me to assist you further could you please clarify which lender/ bank your credit card is with? Generally the password can be reset can contacting the bank directly.



  2. Default Gravatar
    SATYAM | November 25, 2014


    • Staff
      Elizabeth | November 26, 2014

      Hi Satyam,

      Thanks for your question.

      Verified by Visa offers an additional layer of protection while online shopping, but as with all transactions there is always a chance of fraudulent transactions. If this does happen, Visa’s Zero Liability Policy will see you that you are not held responsible for these transactions.

      I hope this has helped.



  3. Default Gravatar
    dhiraj | May 29, 2014

    what is verified by visa means?

    • Staff
      Shirley | May 30, 2014

      Hi Dhiraj,

      Thanks for your question.

      Please read the information on this page about Verified By Visa.


  4. Default Gravatar
    K | October 2, 2013

    What is meant by VbV and how to get VbV for my card

    • Staff
      Jacob | October 3, 2013

      Hi K.

      Verified by Visa is an additional security measure when you shop online. You can find out more about how to set up a VbV password by contacting your card issuer.

      Thanks for your question.

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