Virgin Mobile promises musical replacement for Guvera gig offer

Alex Kidman 27 July 2016

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The closure of Guvera won’t affect Virgin Mobile customers and its free gig data offer until at least 2 November.

The streaming music space is a pretty brutal one, with numerous brands that have come and gone over the years. The latest service looking unhealthy is Guvera, which has indicated that it’s going to leave the Australian market this week.

That’s difficult if you’re a subscriber to the service, although Guvera has indicated that it will refund any already paid subscription fees.

Where it also hits the potential hip pocket is if you’re a Virgin Mobile customer. Virgin has long had a free data deal that saw customers gifted 1GB of data to use for whatever purpose they liked as long as they listened to Guvera once per month. You didn’t have to use the GB for Guvera purposes; you just had to listen once.

What happens now for Virgin Mobile customers?

In a support article post, Virgin Mobile has indicated that it intends to make "another offer around music which will be in market before this offer expires."

What’s interesting here is that while Guvera is shuttering in Australia this week, the contract with Virgin Mobile obviously has longer hooks than that. Virgin Mobile will make the bonus gig offer available to qualifying customers until 2 November 2016.

But Guvera won’t exist! How do I "qualify" if I can’t listen?

It’s true that you won’t be able to listen to Guvera after this week. However, in a generous move, Virgin Mobile will make the bonus GB available to any customer who has previously qualified for a bonus GB at any time for the remainder of the promotional period. So even if you only listened once last September, in theory for the next three months you should get an additional GB of data on your Virgin Mobile contract plan.

Bonus gig data will rollover, but is used after your regular data allotment and before any other banked rollover data is used up.

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