Woolworths mobile phone and SIM plans compared

Grab a mobile plan with your shopping, all while earning reward points; here's everything you need to know about Woolworths Mobile.

Woolworths is a brand synonymous with shopping in Australia and is one of the two industry behemoths that most Australians choose for their regular grocery shopping. After selling SIM cards at checkouts across the country for years, in 2009 the company decided to launch its own MVNO, using the Optus mobile network to connect its customers. That partnership ended in 2013 and in 2015 the company relaunched Woolworths Mobile using the Telstra wholesale network.

Today, Woolworths Mobile offers prepaid plans, SIM-only plans and phone contracts. It is one of the few MVNOs to offer customers a way to get a new flagship handset on a contract, with a range of Samsung and Oppo smartphones available. Woolworths Mobile offers its phone contracts over 24- or 36-month terms, which helps make the monthly repayments more affordable on a high-end smartphone.

Woolworths Mobile Flexi phone plans

Woolworths Mobile spans the divide between affordable MVNO and premium network by offering a range of phone plans with accommodating price points and generous data amounts. There are three different plans to choose from when selecting your Woolworths Mobile plan, with all plans including unlimited standard national calls and text messages:

  • Flexi Mobile XS Plan, which includes 3GB of data each month for $20/month
  • Flexi Mobile S Plan, which includes 10GB of data each month for $30/month
  • Flexi Mobile M Plan, which includes 20GB of data each month for $40/month
  • Flexi Mobile L Plan, which includes 30GB of data each month for $50 a month

In addition to the base plan, Woolworths Mobile customers can choose from a number of Samsung or Oppo smartphones. Woolworths caters to all budgets here, offering both premium devices like the Samsung Note 8 and entry-level phones like the Oppo F1s.

In order to help customers keep costs down, Woolworths Mobile offers smartphone repayments over both 24- and 36-month contract periods. There's also no lock-in contract with Woolworths Mobile Flexi plans, so if you decide you want to leave the network, you simply pay off the remaining phone repayments.

Woolworths Mobile SIM-only plans

SIM-only plans are a recent addition to the Woolworths Mobile family of products, allowing customers to take advantage of Woolworths' affordable plan pricing and benefits without needing to purchase a phone or manage a prepaid account.

Unlike some mobile carriers, Woolworths' SIM-only plans are available on 12-month contracts. Like the Flexi phone plans, the SIM-only plans are broken down into three simple offerings:

  • SIM-only XS Plan, which includes 3GB of data each month for $20/month
  • SIM-only S Plan, which includes 10GB of data each month for $30/month
  • SIM-only M Plan, which includes 20GB of data each month for $40/month
  • SIM-only L Plan, which includes 30GB of data each month for $50 a month

All plans include unlimited standard talk and text messages, as well as affordable add-ons for international calls and extra data. The SIM-only plans also come with a level of international SMS inclusions, with 200 texts for the 10GB plan and unlimited international SMS for the two larger plans.

Woolworths Mobile prepaid plans

Prepaid plans from Woolworths Mobile deliver many of the same advantages as the postpaid plans above, with the security of knowing you will never risk being charged for excess usage.

All of the Woolworths Mobile prepaid plans come with a 30-day expiry period, as well as unlimited standard national SMS and MMS messages. Regardless of your choice of starter pack, Woolworths prepaid customers can chop and change their recharge amount, with prices ranging from $15 to $45 per recharge.

But perhaps the most enticing feature of being a Woolworths prepaid mobile customer is the ability to save 10% on each recharge by using a Woolworths Rewards card during the recharge process.

How does Woolworths Mobile compare?

Woolworths is in the enviable position of not only having competitive mobile plans but having hundreds of retail stores around the country in which to sell their plans, as well as being able to get them online.

As a supermarket telco, the most obvious comparison to make is against rival supermarket chain mobile networks: Coles Mobile and ALDImobile.

Both Coles Mobile and ALDImobile only offer prepaid, SIM-only plans. ALDI also operates on the Telstra wholesale network, while Coles uses Optus for its connectivity. While both ALDI and Woolworths Mobile work to 30-day prepaid expiry periods, Coles offers 28-day expiry windows which means you'll need to recharge a little more frequently over the course of a year.

As you can see, with larger data allowances, the supermarkets are fairly similarly priced, with varying data allowance depending on the deals on offer at the time.

Alternatively, looking at lower price points, Woolworths' cheapest 30-day starter pack is definitely the most expensive of the three supermarket chains, though it does include the most data:

How do Woolworths Mobile contract plans compare?

While Woolworths does compete against the other supermarkets with its prepaid plans, it also competes against the big telcos with its phone plans. Having the ability to get a flagship Samsung Galaxy smartphone on a plan puts the MVNO up against the biggest players in the market in the form of Telstra, Optus and Vodafone.

Looking at the top end, Woolworths does pretty well with its L plan if you want a Samsung Galaxy S9 smartphone over 24 months with 30GB of data a month and want to spend under $100 a month:

Why should you consider Woolworths Mobile?

Apart from the sheer convenience of having your mobile service available from the same place you grab your bread and milk, one of the biggest benefits of having a mobile plan through Woolworths is the integration of the Woolworths Rewards program.

Woolworths offers both significant discounts on monthly plan prices for Rewards cardholders as well as rewards points for every dollar you spend on your mobile plan, though not every benefit is available to every customer.

On contract plans, Woolworths allows you the option of choosing between 24- and 36-month handset repayments, which can reduce the amount leaving your bank account every week. Plus you're not actually locked into a long-term contract on phone plans – you can simply pay out the phone and switch providers if you are unhappy for some reason.

On prepaid plans, Woolies lets you rollover unused data to the next month. Plus, all prepaid recharges include unlimited standard SMS messages in Australia.

Woolworths Mobile prepaid recharge options

Running low on credit, or about to hit your expiry period with Woolworths Mobile? There’s a wide variety of ways to recharge your service.

  • Recharge online: Woolworths Mobile handles recharges through its online recharge portal, which handles major credit cards and voucher recharges for all its prepaid services. It’s also possible to set up a recurring recharge if you don’t want to fuss with monthly manual recharges.
  • With the Woolworths Mobile app: Woolworths Mobile customers can manage their prepaid mobile services, including recharges. It’s available free of charge for iOS (download here) and Android smartphones (download here).
  • With a voucher: You can purchase a recharge voucher for your Woolworths Mobile service at any Woolworths supermarket location, which can then be applied through the app or online portal.

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