Virgin Mobile opens up unused data auction

Alex Kidman 15 April 2016

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Virgin Mobile’s latest promotion allows users to bid on holidays, phones and drones using their unused mobile data.

Standing out in the crowded mobile market is a tricky proposition, but Virgin Mobile’s latest promotional stunt certainly manages to do that.

From today through to 15 May 2016, Virgin Mobile will host an auction via its Facebook page for a variety of special items, ranging from, as per Virgin Mobile, music tickets to phones to drone and a grand auction prize of a $43,000 holiday to Wadigi Island in Fiji.

Rather than bid with cold hard cash, Virgin Mobile is instead allowing its customers to use any leftover quantity of data on their monthly bills to virtually "bid" on each auction, which opens at 7pm and closes at 8pm each night of the auction.

You "bid" with the proof of your unused quota on your last bill, with the highest bidder each night winning and tied bids settled in favour of whoever bid first. That means that unless you've got a fairly large leftover quota from last month you might struggle to win any auctions, depending on how much traction Virgin Mobile manages to get with the whole promotional scheme.

The auction is a bid (see what we did there?) to highlight Virgin Mobile’s data rollover facility, which allows its postpaid contract customers to roll over data unused in one month into the following calendar month. Other telcos offer similar facilities, but Virgin Mobile stands out for offering it to postpaid rather than prepaid customers.

If you’re confused about data rollover, or wondering if you can get a similar facility with your telco, you can read our complete guide to data rollover facilities here.

Image: Shutterstock

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