Smartphone popularity by brand
What is the finder Smartphone Popularity Index?
The finder Smartphone Popularity Index is a measure of the most popular phones selected by users when they use the finder mobile plan comparison tool. It is not a record of phone sales or contract signups.
How is the popularity index calculated?
The finder mobile plan comparison tool lets users not only compare prepaid and SIM-only plans, but also find a mobile contract that comes with a bundled smartphone. Every time a user customises the results by selecting a phone, we track the first phone they select in the engine and record that model and its manufacturer for the smartphone popularity index. The index is indicative of a phone's popularity and is not a representation of sales or contract subscriptions. For the sake of measurement, we combine the different capacity variants of the same phone. For example, we combine the 32GB, 128GB and 256GB versions of the iPhone 7. However, we separate out the plus-sized variants, like the Galaxy S8+ or the Pixel XL from their standard counterparts. While we track data for over 50 phones in the Mobile Phone finder™ engine, we've only displayed the top 12 devices in the popularity index to keep the data easy to read and informative.
Smartphone popularity by device
How often is the Popularity Index updated?
We update the index at the start of every month with fresh numbers from the previous month, which we then enter into the comparison graphs. We'll build up the graph to include 12 months worth of data from October 2016, and then roll it over for a consistent 12 month comparison.
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