The finder Smartphone Popularity Index

Discover the most popular mobile phones in Australia


Smartphone popularity by brand

What is the finder Smartphone Popularity Index?

The finder Smartphone Popularity Index is a measure of the most popular phones selected by users when they use the finder mobile plan comparison tool. It is not a record of phone sales or contract signups.

Looking for a better mobile plan or a new phone? Compare 220+ plans, 25+ carriers and 30+ phones and find the right choice for you.

How is the popularity index calculated?

The finder mobile plan comparison tool lets users not only compare prepaid and SIM-only plans, but also find a mobile contract that comes with a bundled smartphone. Every time a user customises the results by selecting a phone, we track the first phone they select in the engine and record that model and its manufacturer for the smartphone popularity index. The index is indicative of a phone's popularity and is not a representation of sales or contract subscriptions. For the sake of measurement, we combine the different capacity variants of the same phone. For example, we combine the 32GB, 128GB and 256GB versions of the iPhone 7. However, we separate out the plus-sized variants, like the Galaxy S8+ or the Pixel XL from their standard counterparts. While we track data for over 50 phones in the Mobile Phone finder™ engine, we've only displayed the top 12 devices in the popularity index to keep the data easy to read and informative.

Smartphone popularity by device

How often is the Popularity Index updated?

We update the index at the start of every month with fresh numbers from the previous month, which we then enter into the comparison graphs. We'll build up the graph to include 12 months worth of data from October 2016, and then roll it over for a consistent 12 month comparison.

Latest Phone Reviews

For all media inquiries, please contact:

Sabine Leroy PR Manager, Technology and Shopping

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, read the PDS or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms and Conditions and Privacy Policy.
Ask a question
Go to site