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A comprehensive guide to the flybuys Frequent Flyer Rewards Program

Information verified correct on December 6th, 2016

Get rewarded for your everyday spending with a credit card that earns flybuys points.

The Coles flybuys rewards program is Australia’s largest and most popular loyalty program. With an extensive network of partners across almost every industry, the flybuys program offers attractive cross promotions, a myriad of ways to earn rewards points and bonus points and a wide range of redemption possibilities.

Unlike standard airline frequent flyer rewards programs, flybuys lets you redeem your points for a range of rewards including merchandise, travel bookings and frequent flyer point conversions. You may even convert your points into flybuys dollars which can be spent in Coles Group stores including Kmart, Target and Liquorland. In this way, flybuys is a competitive hybrid of supermarket rewards programs and traditional frequent flyer cards. Best of all, it’s completely free to join.

How can I earn flybuys points?

Sign up for your flybuys account online in a few easy steps, fill out the flybuys application form in-store, or contact the flybuys Service Centre at 13 11 16. The flybuys website contains all the information and links you need to manage your account and redemptions. After receiving your distinctive silver flybuys card, remember to scan it at the counter each time you’re shopping in Coles or one of its partner stores. It’s okay if you forget to do this though; you can still contact the Service Centre later if you’ve kept your receipts.

The sizeable flybuys partners network means you can practically earn points on every dollar you’re spending, including grocery shopping, airfares, car rental, energy accounts or even insurance. You earn 1 point per dollar spent at Coles, and with certain partners you can earn as much as 10 flybuys points per dollar spent (e.g. fitbit, Jawbone and Polar). You can visit the flybuys website for a complete list of flybuys partners and the corresponding rewards.

flybuys Credit Cards Comparison

Rates last updated December 6th, 2016
Rewards Points per $ spent (AMEX) Rewards Points per $ spent (VISA/MC) Bonus Points Annual fee
Coles Low Rate MasterCard
A low rate MasterCard with a competitive rate on purchases and a low annual fee.
0 0.5 $49 p.a. Go to site More info
Coles Rewards Mastercard
A low annual fee credit card. Plus receive $10 off your Coles Supermarket and Coles Express shop when you redeem 2,000 flybuys points.
0 2 $89 p.a. Go to site More info
Coles Rewards Platinum MasterCard
A platinum card with a low interest rate with ability to earn flybuys points.
0 2 $89 p.a. Go to site More info
NAB flybuys Rewards Card
Enjoy a low interest rate offer on purchases and balance transfers. Also 1 point for every $1 you spend on your everyday purchases.
0 1 $95 p.a. Go to site More info

How can I earn more flybuys points with my credit card?

Both Coles and NAB offer flybuys credit cards, and the Coles Rewards MasterCard gives you the best flybuys points return on each dollar spent. It is linked to your flybuys account, which means you can earn two extra flybuys points per dollar spent, or up to three flybuys points per dollar paying with this card.


How can I earn even more flybuys points on top of that?

The image above shows that taking out an insurance policy with Coles also increases your flybuys earning capacity. This part of the rewards program is called extra points, which provides an incentive to bundle your insurance spending with Coles.

For each policy you sign up for with Coles Comprehensive Car Insurance, Coles Home Insurance, Coles Life Insurance or Coles Landlord Insurance policy, you get an extra point for every dollar spent at Coles. This means you can collect up to 4 extra points for every dollar spent, which takes it to five points per dollar spent when you use your flybuys card in store. That means you can earn 1,000 points by spending only $200. Throw in the Coles Rewards MasterCard that earns you two points for every $1 spent, and you’ll be hauling in a mighty seven points per dollar.

This is probably the fastest way to earn rewards on grocery shopping. At a rate of 7 points to a dollar, after spending just $286, you would earn 2,002 flybuys points. These points could then be redeemed for $10 flybuys dollars off your next in-store purchase at Coles or any of its seven other flybuys shops.

If you’re considering this strategy, note that you can get a discount of up to 15-20% if you sign up for these insurance policies online. Please also note that EXTRA POINTS are capped at 1,000 monthly for each insurance product. Other conditions and exclusions may also apply.


How can I earn flybuys points shopping online?

flybuys now has a dedicated web portal, flybuys eshops, connecting you to hundreds of online partner stores where you can earn flybuy points directly. This online shopping hub is essentially a way for you to swipe your flybuys card from the comfort of your home.

A key feature of flybuys eshops is the “Bonus Point Offers” section, where you can earn bonus flybuy points (e.g. 5 points per $1 spent) when shopping with specific online retailers (purchase conditions apply for individual partner stores). The website also lists discount coupon codes and special purchase promotions for certain online partner stores.
The flybuys points you earn through flybuys eshops will show as “Pending” in your account transaction history within seven working days of your purchase. It can then take 45 to 90 days for the points to be approved and credited to your flybuys account, after which you will receive a confirmation email.

How can I redeem flybuys points and what can I get with them?

As well as redeeming your points for “Money off shop” to spend in Coles or six of the Wesfarmers-owned partner stores (2,000 flybuys points gets you $10 flybuys dollars), there is an extensive flybuys rewards catalogue. It covers home and garden, technology and fashion, lifestyle rewards such as dining, movies, massages and even magazine subscriptions.

For travel junkies, you can also transfer your flybuys points to Velocity Frequent Flyer points or Etihad Guest Miles. There are also various hotel partnerships with reputable properties in major Australian cities, travel deals and theme park tickets.

Some reward offers are labelled “double value” or “extra value” to show that you only need a portion of the points normally needed for that reward. You can redeem rewards using your ‘Points only’, or make up a points shortage with cash by using the "Points plus pay" option. You can make a redemption online using the following steps:

  1. Log in to your account at
  2. Select the "Rewards" tab and browse your options
  3. Click on the reward you want and follow the prompts to confirm the redemption

Alternatively, you can make a redemption by calling the flybuys Service Centre on 13 11 16 (Monday to Friday, 9am-7pm AET). Shipping is free within Australia.

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What are the pros and cons of the flybuys program?


  • Earn points as you spend. A flybuys-linked credit card will reward your everyday credit card spending with flybuys points on top of the points already awarded by flybuys partners.
  • Instantly convert points to cash. With flybuys-linked Coles credit cards, you can instantly convert 2,000 flybuys points into $10 off your bill at any Coles supermarket checkout.
  • Free membership. Certain frequent flyer programs require that you pay a registration or annual fee, but the flybuys program doesn’t charge such a fee.
  • Get more than flights. You don’t have to limit redeeming your flybuys points for flight rewards. You can also look forward to getting gift cards, converting your points to cash, or choosing from an array of merchandise.
  • Enjoy bundled discounts. With attractive incentives to spend within the network of flybuys partners, you can save money or earn multiple flybuys points by taking up exclusive partner promotions.


  • Few linked credit cards. Not many cards are directly linked to the flybuys program, which limits your choices.
  • Higher annual fee for faster earn rate. The Coles Rewards MasterCard charges an $89 annual fee to earn two points for every $1 spent, compared to the Coles No Annual Fee MasterCard which lets you earn one point per $2 spent.
  •  Limited travel benefits. If you’re looking for benefits like priority check-ins, travel insurance covers, and lounge access, you might be disappointed. Unlike traditional frequent flyer programs, flybuys doesn’t offer these.
  • Restrictions. flybuys customers are limited to earning points only with partner merchants, so you’ll want to make sure their chosen partner stores cater for your existing spending habits.
  • Expiry. flybuys points and dollars will expire if you fail to earn or redeem points for 12 consecutive months.

While the flybuys rewards program provides a host of options for earning and redeeming rewards points, you may still find that it doesn’t complement your shopping habits if your favourite brands are not a part of the program. Also, if you’re a frequent traveller, you might derive greater benefit from a dedicated frequent flyer program. Either way, it’s always good to research and compare your options before deciding which program suits your needs.

Terms and conditions to be aware of

  • Eligibility. You must be 16 and above and have a current Australian residential address to apply for flybuys membership.
  • Fees. Membership is free but replacement or additional cards may be charged a fee.
  • Additional members. You can add extra members to your account, but points are not transferrable.
  • Eligible transactions. Cash advances, credit fees or charges, credits, refunds, reimbursements, business purchases or balance transfers into your account are not eligible for earning flybuys points. Neither are gift cards and smoking/tobacco product purchases.
  • $10 Flybuys dollar redemptions. $10 flybuys dollars can be claimed off transactions equal to $10.05 or more, but only one discount may be claimed per transaction.
  • Points expiry. Points do not expire unless you have not registered with flybuys (in which case they expire in three months), or unless your account has been inactive for 12 consecutive months. In such an event, your account may also be terminated without notice.
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Frequently asked questions

How quickly do points get to my account?

When you shop at major retail partners you can expect the points to be credited in a day or two. Otherwise, the process can take around a week or up to four weeks.

How can I add a cardholder?

You can add a cardholder online. Log in to your account on the flybuys website, go to ‘My account’ and then click the ‘+’ button on the Account Overview page.

What are flybuys dollars?

You can get flybuys dollars in exchange for your flybuys points, at the rate of 10 flybuys Dollars for every 2,000 flybuys points. You can use flybuys dollars to pay for products and services at Coles Supermarkets (including BI-LO), Shell Coles Express, Liquorland, Target, Kmart, Kmart Tyre & Auto Service and First Choice Liquor.

I’ve lost my card... How do I get a new one?

If you want to order a replacement card, give the flybuys Service Centre a call on 13 11 16. Alternatively, you can log in online, go to ‘My Account’, and request a replacement card for the specific cardholder by selecting their profile and that option.

How can I check my points balance?

You can check your points balance by downloading the flybuys toolbar, which displays your flybuys points balance when you’re surfing the internet, downloading the flybuys app for both Apple and Android devices, or logging into your flybuys account through the flybuys website.

How do I change my address or phone number?

You can update your details by calling the flybuys Service Centre on 13 11 16, or by logging into your account online. Go to 'My Account', select from the options in the top right hand on the Account Overview page or navigate to the 'Account Details' page using the submenu to update any of your details.

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48 Responses to A comprehensive guide to the flybuys Frequent Flyer Rewards Program

  1. Default Gravatar
    JANICE | October 27, 2016

    I belong to Virgin Velocity and also Coles Flybuys and I would like to know how I transfer points from Flybuys to Virgin, thanks.

    • Staff
      Anndy | October 28, 2016

      Hi Janice,

      Thanks for your question.

      To convert your Flybuys points to Velocity Frequent Flyer points, you need to link your memberships through this page.

      Once successfully linked, you can already transfer your Flybuys points to Velocity Points by visiting the rewards section on the Flybuys website.


  2. Default Gravatar
    Allan | February 23, 2016

    Who can I book a plane flight with that accepts Fly Buy points as payment,no longer available with Webjet

    • Staff
      Sally | February 23, 2016

      Hi Allan,

      Thanks for your question.

      You can redeem your flybuys points for flights with Etihad Airways.

      For more information on how you can do this, please see this guide.

      I hope this has helped.



  3. Default Gravatar
    | February 5, 2016

    Can I transfer my fly buyers point to my husband Qantas frequent flyers card

    • Staff
      Jonathan | February 8, 2016

      Hi Colleen, thanks for your inquiry!

      Unfortunately transferring flybuys points is not a supported feature.



  4. Default Gravatar
    tess | June 24, 2015

    How do I t/f points into money off my next Coles bill. Can you do this for me?

    • Staff
      Sally | June 24, 2015

      Hi Tess,

      Thanks for your question.

      Just to confirm, you have come through to, not Coles or flybuys. As such, we’re unable to access or manage your flybuys account.

      You can get money off your next Coles shop by following these instructions:
      1. Make sure you are signed into your account before turning your points into flybuys Dollars.
      2. Once you’re logged in to your online account, click ‘Redeem Now’ and complete the requested info – including your 4-digit PIN.
      3. Select how many points you want to convert into flybuys Dollars.
      4. Present your flybuys card when you’re next at Coles, let the team member at the checkout know you’d like to pay with flybuys Dollars. Enter the amount of flybuys Dollars you’d like to spend, swipe your card and enter your PIN.

      I’ve sent you an email with the link to the flybuys sign in page.

      I hope this has helped answer your question.



  5. Default Gravatar
    Tiara | May 6, 2015

    Can I pay part debit and part flybuy points through webjet or Travelworld for flights?

    • Staff
      Jonathan | May 7, 2015

      Hi Tiara, thanks for your inquiry!

      Part payments with flybuys points and card are eligible with Webjet. It would be best to contact Travelworld directly as transactions/ flight bookings are made through a travel agent.



  6. Default Gravatar
    Geoffrey | May 5, 2015

    Good afternoon. Is it possible for flybuys to be donated to a charity of one’s choice? Can the charity then redeem them for cash?

    Kind regards


    • Staff
      Jonathan | May 5, 2015

      Hi Geoffrey, thanks for your inquiry!

      Flybuys has a range of charity partners who you can donate points to by entering the flybuys Rewards website, pressing ‘Money off shop’ and then ‘Help Our Charity Partners’.



  7. Default Gravatar
    Pip | April 19, 2015

    1.Can I convert my flybuys points I gained using an ANZ visa credit card to Qantas frequent flyer points? If so, how?
    2. If I want to donate my flybuys points to charity, how do I do this?


    • Staff
      Jonathan | April 20, 2015

      Hi Pip, thanks for your inquiry!

      Unfortunately Flybuys points do not currently convert to Qantas Frequent Flyer points, although Flybuys points can be converted to flights by booking them through Webjet. Flybuys has a range of charity partners who you can donate points to by going through the flybuys Rewards website, entering ‘Money off shop’ and then ‘Help Our Charity Partners’.



  8. Default Gravatar
    Daniel | April 9, 2015

    How do I link my flybuys card to my Qantas frequent flyer account?

    • Staff
      Jonathan | April 9, 2015

      Hi Daniel, thanks for your inquiry!

      Unfortunately the flybuys program currently does not have a partnership link with Qantas Frequent Flyers. For a list of Qantas Frequent Flyer cards please see this page.



  9. Default Gravatar
    Christine | March 11, 2015

    how many flybuys do I need to fly return to melbourne From cairns

    • Staff
      Jonathan | March 11, 2015

      Hi Christine, thanks for your inquiry!

      The flybuys points required for a return flight to Melbourne from Cairns varies from approximately 30,000 points economy to 280,000 points for business flights. It would be best to check on the Webjet Travel website, who is the official flight partner with flybuys. On the website you can enter your desired flight and have the fares displayed in flybuys points.



  10. Default Gravatar
    deborah | March 5, 2015

    Can you use coles supermarket fly buy points to travel to fiji?

    • Staff
      Jonathan | March 6, 2015

      Hi Deborah, thanks for your inquiry!

      Flybuys points can be redeemed through its flight partner Webjet. Flights to Fiji are eligible.



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