flybuys loyalty program guide

Information verified correct on October 25th, 2016


Find out about how to earn and redeem points at one of Australia’s largest loyalty programs: flybuys

Flybuys is Australia’s largest customer loyalty program. At the time of writing, there are over ten million flybuys members – partly due to the relaunch of the flybuys program in 2012, when a countless number of Coles customers were enticed into the flybuys loyalty program through the Coles / flybuys My5 promotion, which offered (now discontinued) 10% of five items at Coles of the customer’s choosing.

A note on the flybuys loyalty program

A joint venture between Shell, Coles Myer (Wesfarmers) and National Australian Bank, the flybuys program is the ying to the Qantas and Virgin frequent flyer program’s yang. Whereas the Qantas and Velocity programs predominantly focus on offering flight rewards, contrary to their name (flybuys = buy… flights), flybuys focuses more on rewards members can use in their everyday life. Although flybuys members can redeem flybuys points for travel rewards, including flights with Etihad Airways, accommodation through business like Best Western and travel merchandise, the flybuys program has a greater scope on non-flight rewards when compared to the Qantas and Velocity loyalty programs.Customers can redeem their points for a range of goods in technology, homewares, entertainment, experiences, fashion, and beauty... or they can redeem their points for flybuys dollars and knock a few bucks off the grocery bill at Coles.

Think of the flybuys program as a Qantas or Velocity frequent flyer program and the Woolworths Everyday Rewards program all rolled into one.

It’s also pretty easy to earn flybuys points, too. They have the usual systems in place (shop here or there and earn points), but they also incentivise bundling multiple products and services together by offering bonus points to customers. For instance, you can earn extra points by taking out a car or/and home and contents insurance policy with Wesfarmers insurance and by paying from your Coles grocery bill with a Coles MasterCard.

Curious to know what flybuys points are worth?

For every 2,000 flybuys points you earn you can get $10 off your Coles supermarket shop.

Unlike the Qantas and Velocity frequent flyer programs, flybuys is free to join, so there’s no initial amount you have to spend before you’ve recouped the cost of joining the program with the rewards on offer.

If you’re asking yourself whether it’s worth joining the flybuys program, you’ll need to ask yourself, ‘what’s in it for flybuys?’ Flybuys is owned by a conglomerate consisting of Coles, so naturally it’s in the best interest of Coles to get you shopping at their stores regularly. If you do this anyway, then, on face value, there’s nothing sinister in getting something for nothing when you do your weekly grocery run, just keep in mind that you have to spend some serious dollars to see a return, and information about your spending patterns is being captured by flybuys – but there’s no real privacy anymore anyway, right?

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How does the flybuys program work?

Simply put: become a member of the program, spend at certain stores, swipe your card and you’ll increase your flybuys points balance.

You can become a flybuys member for free, but there's extra flybuys points to be earned if you're also using a credit card that rewards you with flybuys points. You can find a comparison of credit cards that are linked to the flybuys loyalty scheme below.

Earn more points with flybuys credit cards

Rates last updated October 25th, 2016
Purchase rate (p.a.) Balance transfer rate (p.a.) Annual fee
Coles Low Rate MasterCard
A low rate MasterCard with a competitive rate on purchases and a low annual fee.
9.99% p.a. 0% p.a. for 6 months $49 p.a. Go to site More info
Coles No Annual Fee MasterCard
Enjoy low purchase rate offer of 0% p.a. for 15 months and no annual fee for the life of the card. Earn 1 flybuys point for every $2 spent.
0% p.a. for 15 months (reverts to 19.99% p.a.) 0% p.a. for 6 months $0 p.a. Go to site More info
Coles Rewards Mastercard
Earn 2 flybuys points for every $1 spent and pay no foreign transaction fees on online and international purchases.
19.99% p.a. 0% p.a. for 6 months $89 p.a. Go to site More info
Coles Platinum No Annual Fee MasterCard
Enjoy no annual fee for the life of the card, low interest rate offer on purchases for up to 15 months with platinum card benefits.
0% p.a. for 15 months (reverts to 19.99% p.a.) 0% p.a. for 6 months $0 p.a. Go to site More info
Coles Rewards Platinum MasterCard
Enjoy 2 flybuys points for every $1 spent and pay a low annual fee.
19.99% p.a. 0% p.a. for 6 months $89 p.a. Go to site More info
NAB flybuys Rewards Card
Earn flybuys rewards points on your everyday purchases. Also enjoy a 0% p.a. on purchases and balance transfers for 15 months.
0% p.a. for 15 months (reverts to 19.99% p.a.) 0% p.a. for 15 months with a one off 3% balance transfer fee $95 p.a. Go to site More info

Earning flybuys points

In most cases, you get one flybuys point for every dollar you spend. Say you spend $100 on groceries at Coles, or you spend $100 on booze at Liquorland, then you get 100 flybuys points.

There’s no rocket science here. However, there is little more involved when it comes to earning bonus points.

Flybuys have an extensive range of partners where points can be earned. Their partners cover the full gamut of a consumer’s needs. To name a few:

  • Hotel bookings through Best Western
  • Planning an experience like a Dream World or theme park ticket through Travelworld or Jetset Travel
  • Communications services with Telstra
  • Insurance needs with Medibank, or
  • Purchasing everyday items at Target and Kmart

The number of flybuys partners and the scope of the goods and services offered through said partners is significant. Flybuys rewards its members for the grocery shop and filling up the tank by giving points for food and petrol purchases at Coles supermarkets and Shell (Coles) petrol stations.

flybuys partners

PartnerPoint Value
Adidas3 points per $1 spent
AGL Energy1 point per $1 spent
Budget3 points per $1 spent
Coles1 point per $1 spent
Coles Credit Cards2 points per $1 spent
Coles Express1 point per $2 spent
Coles Insurance1 point per $1 spent
Coles Prepaid Cards1 point per $2 spent
Etihad Airways1 point per $1 spent
First Choice Liquor1 point per $1 spent
Fitbit10 points per $1 spent
flybuys dining (when you book a table with flybuys Dining)500 points
flybuys eshops1 point per $1 spent
GarminLink any Garmin Activity Tracker and collect 10 points every day you reach 10,000 Steps.
Goodlife Health Clubs2 points per $1 spent
Jawbone10 points per $1 spent
Kleenheat1 point per $1 spent
Kmart1 point per $1 spent
Kmart Tyre & Auto Service1 point per $1 spent
Liquorland1 point per $1 spent
Medibank1 point per $3 spent
National Australia Bank1 point per $1 spent
OPSM1 point per $1 spent
Polar10 points per $1 spent
Target1 point per $1 spent
Telstra3 points per $1 spent
Weight Watchers1 point per $1 spent

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How to earn even more flybuys points with Coles

There’s a good opportunity for flybuys members to earn bonus points when they take out a financial product and make a purchase at Coles Supermarkets.

Coles Rewards Platinum MasterCard

Coles Rewards Platinum Mastercard

  • $89 p.a. annual fee
  • 19.99% p.a. on purchases
  • 0% p.a. for 6 months on balance transfers
  • Cash Advance Rate of 19.99% p.a.
  • Up to 62 days interest free
  • Minimum Income Requirement of $25,000 p.a.

For example, flybuys members who shop at Coles will get 1 flybuys point per dollar spent. If this person also makes the purchase on a Coles Rewards MasterCard, the figure jumps up to three points per dollar spent. If the purchaser also holds a Coles Comprehensive Car and Home Insurance Policy, it’s now five flybuys points per dollar spent. The more Coles products you bundle together, the greater the potential to earn flybuys points.

Forgot to scan your card at checkout?

If you've forgotten to scan your flybuys card when shopping at an eligible store, all you need to do is keep the receipt and call flybuys on 13 11 16 to claim your points.

how to earn bonus flybuys points

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Other ways to earn bonus flybuys points

In addition to what’s listed above, there are a number of ways members can earn additional flybuys points. Some of these methods offer a ‘lump sum’ of points, rather than at an earn rate (for example, when shopping at Coles).

Earn points when you dine

Looking for bonus points and a night out? Make a booking through and earn bonus points – if you're a flybuys member.

Earn flybuys points surfing the internet

Flybuys points can also be earned when a member surfs the web. The flybuys toolbar offers one point for every two searches made with a compatible browser with the toolbar installed on it.

There’s a cap on the number of points awarded, up to one hundred points per month, which comes to 1,200 points a year. To put this into perspective, the minimum redemption for $10 off your grocery bill at Coles through the redemption of flybuys dollars is 2,000 points. So the toolbar can deliver roughly about $6 worth of value per year.

Once again, ask yourself, what’s in it for flybuys? In short, the answer is on their page’s ‘frequently asked questions’ page:

“Will flybuys have access to my search information?”

“No. Individual search data is not passed on to flybuys. FreeCause, which maintains the flybuys Toolbar, collects anonymised information on internet usage. It may aggregate such data and share it with third parties for marketing and research purposes.”

So, ask yourself, would you be willing to tell a company about the things you search for on the internet for two coffees a year?

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How to redeem flybuys points

You have two main options when redeeming your flybuys points:

  • Online. To redeem flybuys points for a reward, log into your ‘my flybuys’ profile and head to the rewards section of the site. Follow the steps from there.
  • Over the phone. The second option for redeeming points is by calling the flybuys service center on 13 11 16.

What can I redeem my flybuys points for?

Flybuys points can be used in a number of different ways, too. Like most other loyalty schemes, points can be redeemed for goods directly by choosing something from the flybuys catalog. The flybuys catalog can be viewed online on their website. Browse through the list of rewards and notice how some items can be purchased with points, while other items give the flybuys member the option of making the difference up in actual money (points + pay), if the flybuys member has insufficient points to complete the transaction.

Points can also be turned into ‘flybuys dollars’, which is kind of like monopoly money, it can only be used at flybuys partners. For example, you can redeem 2,000 flybuys points for $10 flybuys dollars to use at Coles.

There are a few steps that have to be followed to turn points into flybuys dollars, but once these steps are complete, the value of your points is turned into ‘flybuys dollars’, which are credited to your flybuys card to use at the checkout.

Redeeming flybuys for flights with Etihad Airways

While you can no longer use your flybuys points to book flights through Webjet, you can now redeem your rewards for flights with Etihad Airways. There is a transfer rate of 1 flybuys point = 0.4 Etihad Guest Miles. Given the usual value of flybuys points is around 0.5c for other redemption options, this is a pretty standard exchange rate.

For more information, please see our guide to learn how to turn your flybuys points into flights with Etihad Airways.

Trading your flybuys points for Velocity Points

As of October 2016, flybuys members can now redeem their flybuys points for Velocity Points with Virgin Australia's frequent flyer program. You can convert your flybuys points in increments of 2,000 for 870 Velocity Points. This equals an exchange rate of 0.43 Velocity Points per flybuys point (and therefore, per dollar spent with flybuys partners). Just like any Velocity Points, you can then redeem these for flights with Virgin Australia and its nine airline partners, upgrades on flights and products (ranging from fashion and beauty to gadgets and holiday packages) from the Velocity eStore.

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Frequently asked questions from our users

How do I change my address?

If you want to update your details, give the flybuys Service Centre a call on 13 11 16.

I have enough points, why can’t I redeem them for a reward?

The flybuys terms and conditions have changed, and because of this, all members (new and existing) are required to activate their membership as a sign of acceptance of the new terms and conditions.

Do my flybuys points expire?

flybuys points will not expire provided that you keep your account active. To keep your card active you need scan your card at least once a year and your account will remain active and your points will not expire.

How do I log into my flybuys account?

Visit the flybuys website and enter the account details you were provided with when you became a member of the program.

I’ve lost my card... How do I get a new one?

If you want to order a replacement card, give the flybuys Service Centre a call on 13 11 16.

How can I redeem a reward?

To redeem a reward, log into your flybuys account through the flybuys website and head to the rewards section of the flybuys site. You can also redeem your points for a reward by calling the flybuys Service Centre on 13 11 16.

When will my points be processed?

It can take up to four weeks before points are processed and credited to your account.

How can I check my points balance?

You can check your points balance a number of ways.

    • Download the flybuys toolbar, it displays your flybuys points balance when you’re surfing the internet.
    • Download the flybuys APP. It’s available for both Apple and Android devices. Once you log into your flybuys account through the APP, you can check your account balance and browse rewards all with a tap and a swipe of your finger or thumb.
    • Log into your flybuys account through the flybuys website.

Is there a minimum age to join flybuys?

You will need to be at least 18 years old to join the loyalty program.

Can I have additional cardholders on my account?

You can link more than one card to a flybuys account, meaning you can earn more points with multiple cardholders. Give the flybuys Service Centre a call to find out more information on how to do this.

How long does the delivery time take if I order a gift card?

For delivery of the gift card, from once you redeem it can take up to 3 weeks.

Can flybuys points be transferred?

No. You cannot transfer, sell, or give your points to any other card or person.
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301 Responses to flybuys loyalty program guide

  1. Default Gravatar
    Valerie | October 24, 2016

    I need to earn 3000 tier miles by Nov 14th so I can reach Gold Status with Ethiad. Can you suggest how I can do this ? I have a Coles Fly by card but I don’t think I can spend that much in Coles. If I applied for a NAB credit card (Coles ) and spend a substantial amount on this card would this work ? Would I earn Tier point with Ethiad.

    • Staff
      Sally | October 25, 2016

      Hi Valerie,

      Thanks for your question.

      You can only transfer your flybuys points to Etihad Guest Miles at a rate of 10,000 flybuys points to 4,000 Etihad Guest Miles. As the NAB flybuys Rewards credit card has an earn rate of 1 flybuys points per $1 spent, you’d need to spend $10,000 to earn the minimum 10,000 flybuys points you’d need to be able to transfer them to 4,000 Etihad Guest miles.

      Obviously, $10,000 is a lot to spend in just over two weeks and remember that you’d need to repay everything you charged. If you’re unable to repay the amount before the statement period ends, the amount would start collecting interest and the debt you would accrue could easily outweigh the benefit of securing a Gold Status with Etihad.

      I hope this has helped.



  2. Default Gravatar
    Steve | October 22, 2016

    Hi I’m currently overseas for a while but want to link my flybys point to my velocity card. I don’t have my flybys card on me which has the number on it and also I’ve forgotten my password. How am I able to get my details sent to me? I can’t call the flybys number also as I don’t have access to a phone. Is there an email address I can email to get this information so I can link my accounts please?

    • Staff
      Sally | October 24, 2016

      Hi Steve,

      Thanks for your question.

      Unfortunately, flybuys don’t have a contact email address. Instead, they only list their contact number 13 11 16 or their physical mail address (PO Box 12125, A’Beckett Street Melbourne VIC 8006) online. If you have any old emails from flybuys, you might be able to find a copy of your flybuys number there.

      If you do decide to contact flybuys by post, make sure to include your full name and contact details so they can get in touch with you.



  3. Default Gravatar
    Donna | October 20, 2016

    Hi, I’m just wondering if I can still earn flyby points for my flights I have already purchased through Flight Centre travelling on Qantas domestic and international airlines from Australia to New Zealand. I am not a frequent flyer? Thanks

    • Staff
      Sally | October 24, 2016

      Hi Donna,

      Thanks for your question.

      While you can redeem points for rewards with Flight Centre, you can’t earn flybuys points for bookings made through the travel website.

      I’m sorry we couldn’t be of more assistance.



  4. Default Gravatar
    Yvonne | October 15, 2016

    Hi! Can I use Flybuy Dollars to pay for my online order?

    • Staff
      Sally | October 17, 2016

      Hi Yvonne,

      Thanks for your question.

      This will depend where you’re shopping online. You can use flybuys points to redeem merchandise offline on the flybuys rewards website. If you’re shopping at Coles or Kmart online (or other partnered retailers), you can also use your Flybuys Dollars to redeem rewards online and in store.

      I hope this has helped.



  5. Default Gravatar
    marcela | September 20, 2016

    I used your flybuys bonus points coupon a few times and always got a right amount of points but last time when I did the same I was supposed to get 1,000 points for shopping over $140 but only got 140 points. Who should I contact?

    • Staff
      May | September 20, 2016

      Hi Marcela,

      Thank you for your inquiry.

      If your flybuys points haven’t been properly credited to your account, you’d be best to contact flybuys directly on 13 11 16 to resolve the issue.

      Hope this helps.


  6. Default Gravatar
    llila | September 9, 2016

    I have approx 15.00 pm my fly buys card to use but it came up zero balance at the checkout.

    • Staff
      Sally | September 13, 2016

      Hi Lila,

      Thanks for your question.

      Your points might not have been added to your account yet. Points collected with most of flybuys’ major retail partners will be added to your account within one or two days. For other partners, you may need to allow a week or so. Bonus points will vary depending on the terms and conditions of the relevant promotion.

      If this isn’t the case, you should contact flybuys directly on 13 11 16 to report your missing points.



  7. Default Gravatar
    toni | August 18, 2016

    Hi, forgot to scan my reward coupons for triple point or one thousand points, am I able to ring up to get it added to my flybys have done this quite a lot as I’ve totally forgotten about my flybys coupons. Thanks.

    • Staff
      Sally | August 19, 2016

      Hi Toni,

      Thanks for your question.

      Yes, you can reclaim those points. All you need to do is keep the receipt and call flybuys on 13 11 16 to claim the points.

      I hope this has helped.



  8. Default Gravatar
    Kayte | August 8, 2016

    Hi .I did the spend $110 for 4 weeks spend on the 4th week my docket said I qualified.That was last Wednesday it is now Monday .When will this show up on my flybuy points.

    • Staff
      May | August 8, 2016

      Hi Kayte,

      Thanks for your question.

      Usually, your flybuys points collected with most of their major retail partners will be added to your account within one or two days. For other partners, you may have to allow a week or so.


  9. Default Gravatar
    | July 24, 2016

    Hi I have a qantas frequent flyer card that was linked to flybuys . I had to register a new a flybuys card . how do I link it to my qantas points as now my new flybuys balance is 0 points but my qantas card has points on it

    • Staff
      May | July 25, 2016

      Hi Lisa,

      Thanks for your question. Just to confirm that you’ve come through – we are a financial comparison website, not actually flybuys.

      Please note that your rewards points from your flybuys account cannot be transferred to your Qantas FF (or vice versa) as these two programs have different terms and conditions.

      If you have a credit card that is linked to the flybuys program, call your issuing bank and provide them with your flybuys number. When you make purchases on your card, the points will be credited to your flybuys account.


  10. Default Gravatar
    | July 23, 2016

    Just trying to use flybuy points on a stay at sunshine coast. Having trouble with the site. How do I use my points for one night and then pay for the other night of a 2 night stay?

    • Staff
      May | July 24, 2016

      Hi Angela,

      Thanks for your inquiry. You’ve come through to we are an Australian financial comparison website and general information service, not actually flybuys.

      If you’re not able to redeem your flybuys points for booking a hotel by logging into your ‘my flybuys’ profile, you may call flybuys service centre directly and they’ll be able to help.


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