How to earn Velocity Points with Coles and Flybuys
The easy way to boost your Virgin frequent flyer points with regular grocery shopping.
Key takeaways
- Every 1,000 Flybuys you earn can be converted to Velocity Points.
- That's better value than using your Flybuys for $10 off vouchers.
- Coles shops can also help you earn Virgin Status Credits.
Earning Flybuys when you shop at Coles? Turning them into Velocity Points can be worth much more than just converting them into dollars-off vouchers.
The Velocity and Flybuys partnership lets you earn frequent flyer points for your shopping at Coles and other Flybuys partners. You can convert Flybuys points into Velocity Points at a rate of 1,000 Flybuys for 500 Velocity Points.
You'll also earn 1 Velocity Status Credit per $100 spent at Coles, Coles Online and Liquorland (with a maximum of 10 Status Credits per month). This is one of the few non-flying ways to earn Status Credits, so it's worth using if you're collecting Velocity Points.
Our expert says
"In a typical year, I earn 50,000 Velocity Points through Flybuys - it's a great way to fly free just from my regular supermarket shopping. The trick? Take advantage of relevant bonus points offers, that's what gets the points soaring. But that doesn't many taking every one - I'm not buying dog food for points until I actually get a dog!"
How can I earn Velocity rewards at Coles?
To get Velocity Points and Status Credits for your shopping at Coles and other Flybuys partners, you need active memberships for both loyalty programs. Signing up is easy and can be done online, with both Flybuys and Velocity memberships being free to join.
Once you are a member of these programs, you can link your membership accounts so you can start getting frequent flyer benefits at Coles supermarkets and other Flybuys partners. You can set up automatic conversion, which makes sense if you're building up your Velocity points.
Is it worth transferring Flybuys to Velocity?
Bottom line: Velocity Points spent on flights are worth more than Flybuys.
Earning 2,000 Flybuys points gets you a $10 voucher for Coles.
If you converted that to Velocity Points, you'll get 1,000 Velocity Points.
That's typically worth at least $10 if you use it for a flight redemption, and can be worth $20 or more according to our ongoing analysis.
So if you're saving Velocity Points for flights, topping them up with Flybuys is a no-brainer.
One trap to watch out for: you can only link one Velocity membership per Flybuys household - so if someone else you live with has a Flybuys card, they can't also take advantage of this. Link your Velocity membership with the most-used Flybuys card.
Where can I earn Flybuys points?
Your Flybuys membership allows you to earn points for your spending at Coles supermarkets, co-branded Coles and Shell service stations, Liquorland, Kmart, Target, Officeworks and other program partners. Most of these partners offer 1 Flybuys point per $1 spent.
How do I earn Velocity Frequent Flyer Status Credits at Coles?
Status Credits help you move up in Velocity membership levels, with each level offering more privileges such as higher point earning rates, lounge access for you (and at higher status levels, your guests), free Economy X seating, and additional baggage allowances. These are the key details of how to earn Velocity Status Credits at Coles.
- Spending requirements. When you shop at Coles, Coles Online or Liquorland and provide your Flybuys details, you will earn 1 Status Credit for every $100 spent. Note that only whole Status Credits will be awarded.
- Monthly limits. You can earn up to a maximum of 10 Status Credits per month. This is equivalent to $1,000 spending at participating stores.
- Account details. At the end of each calendar month, the Status Credits you've earned through Flybuys will be added to your Velocity account.
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