Woolworths and Coles Supermarket Gift Cards

Information verified correct on May 1st, 2017

Here's what you need to know about buying and using gift cards at the supermarket.

Both Coles and Woolworths offer gift cards that can be used in participating supermarkets or a wide range of other stores. These products can be a convenient and thoughtful alternative to giving someone cash, while still offering a similar level of flexibility.

However, gift cards do come with terms and conditions that you’ll need to pay attention to as both a gift-giver and receiver. Here, we explain the different gift cards available from Woolworths and Coles, how they work and what you should consider when looking at these two supermarket options.

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What gift cards can I buy at the supermarket?

Coles and Woolworths provide a wide selection of gift cards both in the supermarket and online, which can be grouped into two main categories:

  • Supermarket gift cards. These cards are designed to be used for spending at Coles, Woolworths and other participating partner brands. This could include Liquorland, Kmart and Target for a Coles gift card, or Big W, Dan Murphy's and Woolworths Caltex service stations for a Woolworths gift card. Note participating stores vary depending on the type of Coles or Woolworths gift card you choose, with the most flexible options being the Coles Group & Myer and Woolworths WISH gift cards respectively.
  • Store and experience gift cards. Coles and Woolworths supermarkets also stock a variety of gift cards for other retailers and brands, such as iTunes, Bunnings, JB Hi-Fi, Village Cinemas and Red Balloon.

While Coles and Woolworths set the terms and conditions for their branded gift cards, the features and requirements of retail and experience gift cards are set by individual retailers. As such, we've focused specifically on Coles and Woolworths supermarket gift cards for this guide.

How to compare Woolworths WISH Gift Cards and Coles Group & Myer Gift Cards

When choosing a supermarket gift card, it's important to consider not only how much money you'll load onto it, but where it can be used. Compare the key details of Woolworths WISH and Coles Group & Myer gift cards using this table so that you can decide which one is right for your needs.

 Key detailsWoolworths WISH Gift CardsColes Group & Myer Gift Cards
Participating stores
  • BWS
  • Cellarmasters
  • Dan Murphy’s
  • Masters Home Improvement
  • Thomas Dux
  • Woolworths Supermarkets
  • Co-branded Woolworths/Safeway and Caltex service stations
  • BI-LO
  • Coles, Coles Express and Coles Central
  • Kmart, Kmart Tyre & Auto
  • Liquorland
  • Myer
  • Officeworks
  • Target, Baby Target and Target Country
  • Vintage Cellars
  • 1st Choice Liquor Superstores
Expiry12 months24 months
Min / Max Load$5 / $500$5 / $500
Use onlineYesNo

*List of participating retailers correct: 20/03/17.

shopping-trolley-298widthWhat other details should I consider when comparing Woolworths and Coles gift cards?

As well as where you can use these cards, the expiry date, load values and online shopping options, make sure you consider the following factors:

  • Purchasing options. Both Woolworths and Coles gift cards can be purchased in-store or online. If you have a rewards credit card, you may also be able to redeem points for gift cards from Coles, Woolworths or for other retailers.
  • Fees. While these cards can be purchased-in store at no extra cost (other than the value loaded onto the card), there may be other fees for purchasing physical cards online. For example, buying a plastic Woolworths WISH Gift Card online will attract a registered post fee of $5.50 or a courier fee of $14.95. Similarly, purchasing a Coles Group & Myer Gift Card online will attract a delivery fee of $5.50.
  • Card theft or loss. These gift cards are treated as cash. This means that if they are lost or stolen, there is little chance of reclaiming the value of the card.
  • Cash equivalent purchase. Woolworths and Coles gift cards are classified as "cash equivalent purchases", so if you use a credit card to buy them, the transaction will be treated as a cash advance. This means you'll have to pay a cash advance fee and the cash advance interest rate. The payment also won't be eligible to earn points through a credit card rewards program.

Pros and cons of using a supermarket gift card


  • Choice. A gift card is more personal than giving cash but still allows the recipient to choose what they want to buy.
  • Online facilities. It’s easy to manage your gift card and check your remaining balance. Simply visit the card issuer’s website to access the online tools.
  • Customisable cards. Woolworths and Coles gift cards offer a range of design options to suit different occasions.


  • Expiry. A gift card will expire after a period of time and any remaining value on the card will be lost.
  • Limited acceptance. A gift card can only be used at certain shops and merchants.
  • Limited use. Most gift cards can only be loaded with money once, and used until that balance is cleared or the card expires (whichever happens first).

Woolworths and Coles gift cards come with a range of terms and conditions. So before buying one, make sure you compare the features and acceptance of these cards so that you can choose a gift that offers the greatest value to you and the person you're buying it for.

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Frequently asked questions

What’s the difference between an egift card and a regular gift card?

An "egift card" is a digital or virtual gift card, rather than a physical card. While you swipe a regular gift card at the checkout, with an egift card you simply enter the details from the virtual card to make a purchase. Some egift cards are designed specifically for online purchases, while others are accepted in-store as well.

Why doesn’t my gift card work?

If your gift card doesn’t work, check to see whether the card is still valid. If you’re trying to use the product in-store and you get a bad read message, check to see whether or not the magnetic strip on the back or card is damaged. If it is damaged, you may need to arrange for a replacement. This can be organised by contacting the card issuer customer service.

What if I want to return goods purchased with the gift card?

You should be able to return goods you’ve purchased with your gift card. However, refund policies can vary depending on the store where the items were purchased. So instead of money being refunded onto the gift card, you may be refunded in cash or have the option of getting the funds reimbursed onto your debit or credit card. Contact the store directly to enquire about your refund options for any purchases made with a gift card.

How do I find out about the balance of my gift card?

Most gift card issuers allow you to check the balance of your gift card online. You will need to visit the gift card website and look for the option that lets you log in to your gift card account.

Will I get change from my gift card?

While most supermarket gift cards won't allow you to get cash if there is a balance remaining after your purchase, you can usually continue using the card until you have spent the full amount loaded onto it.

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Amy Bradney-George

Amy is a Senior Writer at finder.com.au with more than 10 years experience covering credit cards, personal finance and various lifestyle topics. When she’s not sharing her knowledge on money matters, Amy spends her time as an actress.

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16 Responses to Woolworths and Coles Supermarket Gift Cards

  1. Default Gravatar
    Diane | January 27, 2016

    I was given a Australia Post Load and Go Gift card for Xmas for $200.
    When I went to use it to purchase some goods it would not allow me to have the $200 so I used $190. Next day I phoned Aust Post and they said there was a balance remaining of $9-10? (not sure why) so I said I would like to close it…OK THAT WILL COST YOU $15… Is this legal. What a rip off. It cost my family member $6.95 to purchase it.ME THINKS ….BE WARY OF AUSTRALIA POST LOAD AND GO CARDS . Have others had this experience

    • Staff
      Jonathan | January 28, 2016

      Hi Diane, thanks for your inquiry!

      As per the product disclosure statement of the Australia Post Load&Go Reloadable Visa Prepaid Card the cancellation cost is $15.00. To further inquire into the cancellation fee and your current account balance you can contact Australia Post on 13 POST (13 7678) available Monday to Friday 8am – 6pm.



  2. Default Gravatar
    natashia | December 26, 2015

    I brought a woolworths visa gift card and says pretty much use anywhere visa is accepted why can’t i use it at Kmart

    • Staff
      Ysa | December 28, 2015

      Hi Natashia,

      Woolworths WISH Gift Cards can be used in any Woolworths Group participating stores, including Home Timber & Hardware, Masters Home Improvement, CellarMasters, Woolworths Supermarkets, BWS, Dick Smith, Dan Murphy’s, Thomas Dux, and branded Caltex Woolworths and Caltex Safeway petrol stations.

      However, if your gift card still doesn’t work with the above participating stores, check to see whether the card is still valid. If you’re trying to use the product in-store and you get a bad read message, check to see whether the magnetic strip on the back or card is damaged or not. If it is damaged, you may need to arrange for a replacement. This can be organised by contacting the Woolworth’s customer service.

      I hope this helps.


  3. Default Gravatar
    Elaine | December 23, 2015

    I have recently found a gift card in my old purse, it is for Dan Murphy’s it is for 100 dollars the girl at the check out says I would be able to get the expired card changed to new one do you have a number I can call them please

    • Staff
      Debbie | December 23, 2015

      Hi Elaine,

      Thank you for your inquiry.
      Please refer to the contact numbers I have sent to your email.

      To understand more about cashback and gift cards, kindly check this page.
      I hope this helps.


  4. Default Gravatar
    matt | December 21, 2015

    can you clarify if Dick smith still accepts wish gift cards? i thought woolies sold them?

    • Staff
      Sally | December 22, 2015

      Hi Matt,

      Thanks for your question. While you can purchase Woolworths WISH Gift Cards at Woolworths, you can still use the cards at Dick Smith.

      I hope this has helped.



  5. Default Gravatar
    Mary | April 1, 2015

    How do I get a balance left on my gift card. Shop won’t tell me what I have left?

    • Staff
      Jonathan | April 2, 2015

      Hi Mary, thanks for your inquiry!

      Please refer to the link I have sent to your email which will allow you to check your gift card balance.



  6. Default Gravatar
    Mary | April 1, 2015

    how can I find out the balance left on my Woolworths gift card?

    • Staff
      Jonathan | April 2, 2015

      Hi Mary, thanks for your inquiry!

      Please refer to the link (Woolworths Gift card website) I have sent to your email.



  7. Default Gravatar
    loresha | November 20, 2014

    Can you track or trace a lost Or stolen gift card

    • Staff
      Elizabeth | November 21, 2014

      Hi Loresha,

      Thanks for your question.

      To my knowledge this isn’t possible. You’ll need to get in contact with Woolworths directly to report the gift card stolen. If you have any details such as card number or purchase/redemption information, keep that handy.

      I hope this has helped.



  8. Default Gravatar
    wish | January 9, 2014

    thank you for your clarification re my out of date
    gift card.

    however there still remains some disappointment
    in the result…….”buyer beware” is a term associated with scammers and businesses that have little regard for public relations.
    Woolworths has now joined this group so that future gift card dealings will be done with Coles,
    with a two year time frame.

    • Default Gravatar
      Tammy | January 4, 2015

      Please don’t buy Gift Cards. These are a rort, and these companies pray on vulnerable people who unfortunately mis-place their gift card, and then it expires. If one household in the country had an expired gift card, these companies make billions for nothing. Don’t let them do it. In my opinion Gift Cards should never expire, as the company already has been paid for the transaction up front. They need to honor this to all customers, and it’s time they shouldn’t get away with it any longer. Coles just did this with me, and it’s now goodbye Coles forever. I will never step back into any of their partner stores either.
      x Tam

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