Commonwealth Bank helps customers verify their identity in digital sharing economy

Alison Banney 28 February 2017 NEWS

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CBA kicks off partnership with Airtasker to revolutionise the way customers verify themselves online.

Commonwealth Bank (CBA) customers may now have a competitive advantage to gain work on popular online jobs marketplace Airtasker with the help of the CommBank Identified Badge.

The pilot program allows CBA customers to better verify their identity on Airtasker by allowing the bank to confirm their personal details against bank account information.

CBA customers who have had their names and dates of birth verified by the bank can add a "badge" to their Airtasker profile, ultimately helping them win jobs as it generates trust among task holders.

Given the nature of jobs people post on Airtasker, for strangers to complete, can be quite personal - anything from cleaning their apartment to walking their precious pup - engendering trust is essential.

CBA executive general manager Pete Steel is confident extending this tool beyond Airtasker will give customers a competitive edge in the sharing economy.

"People vouching for each other is great, but there is very little substitute for an institution coming in and helping," he told the AFR.

The CommBank Identified Badge is available now to any Airtasker user who is a CBA customer, and will be proudly displayed on their Airtasker profile after their full name and birthdate are verified against the bank's records, with details being reverified from time to time to ensure accuracy.

Interested in posting a job or task online or completing some yourself? There's many sites like Airtasker.

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