Key Person Insurance

Find out why your business should consider key person insurance.

Key person insurance (also known as keyman insurance) can be used by business owners to insure itself against the loss of key personnel including managers, owners or partners who are integral to the success and profitability of the company.

If the key person passes away or is unable to work, the company will receive a benefit from the keyman policy.

In many cases, the benefit is used to pay out the key persons family for their shares in the company.

Case study: Key Person Insurance in Action

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Provides a lump sum payment if you become totally and permanently disabled and are unable to return to work.
Provides a lump sum payment if you suffer a serious medical condition. Cover can be taken out for 40-60 medical conditions depending on the policy you choose.
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Why should I get key person insurance for my business?

Key person insurance can provide invaluable protection in covering run-off expenses that a business may face following the loss of a worker.

Cost of loosing a key person

  • Loss of revenue generated by the key person.
  • The cost of sourcing and training new employees
  • Disruptions to the management structure.
  • The existing business debts of the key person
  • Loosing important clients, suppliers and contacts from the key person

What can key person insurance provide?

  • Cash flow to replace lost revenue
  • Pay for recruitment and training
  • Fund the cost of transferring ownership
  • Help pay of existing business debts and loans
  • Help off-set the loss of key clients, suppliers and contacts
  • Business security

What are the other benefits of taking out key person insurance?

  • A small business expense: Key person insurance policies can be very affordable. Premiums are also generally tax deductible, or can be paid from a term insurance policy, and the benefits are paid tax-free too.
  • Flexibility: You can choose which of your employees you insure as key persons, and cover is generally easy for any company to apply for, often without having to show any financials.
  • Good will to keep employees: Since you know your employees are your most important business asset, you want to be doing everything you can to keep them. Therefore, you can use your key person cover as an employee benefit to keep your employees loyal, and reduce the risk of them leaving you for your competitors.

Who is considered a key person?

To decide whether you may need a key person insurance policy in your business you will need to determine whether there are members of the team without whom the company could not function. Key person's typically include

  • The owner of the business. In a small business the key person may be you, the owner, because you are the one who manages all aspect of the company.
  • High level employees. In a larger company it could be the director of the company, a partner, a key salesperson, a project manager or anyone with skills or knowledge specific to the operation of the business, and of specific value.
  • Some lower level employees. You also might consider insuring lower level employees who may have built up relationships with important distributors or clients, without whom you could lose those connections.

Additionally insurers will require a key person to be:

  • A direct associate. A key person must be directly associated with the business.
  • A key contributor. Their loss must be seen to cause financial difficulties for the business e.g. how much profit do they contribute to?

What types of criteria need to be met in order to insure a key person?

It's up to both the business and the key person to meet criteria set out by an insurer. Here's an example of what an insurer's eligibility criteria can look like:

Who?Criteria for a capital
The business entity
  • Has been trading for more than 24 months
  • Has been net-profitable for more than 24 months*
The key person
  • Contributes to the profitability or capital value of a business
  • Contributes to a percentage of the businesses revenue
  • Owns a certain amount of the business
  • Doesn't fall into a dangerous occupation category

*For a key person who is insured for a revenue purpose

How much must a key person contribute to a business?

Most policies will have a certain level of contribution to the business that key person must make. Depending on whether the key person is an employee or a business owner, contribution is typically in the form of either:

  • Gross annual profit
  • Ownership

Example of how much a key person will need to contribute

Below is an example of the contribution that could be required with a keyman policy:

Type of key personContribution to gross annual profitOwnership
Business owner20% to 80%20 to 80%
Employee20% to 100%Not required

Percentages can vary between different policies. The figures above are not indicative of an all policies and is simple for illustrative purposes.

Is key person insurance tax-deductible?

This will depend on the purpose of the key person insurance:

  1. A revenue purpose. For example, replacing lost income, and compensation for lost profits.
  2. A capital purpose. For example, repaying debts, discharging security over a guarantor's property or compensating for the loss of goodwill.
TypeAre premiums tax deductible?Are insurance benefits taxed?Are the insurance benefits subject to capital gains tax?
Revenue PurposesYesYesNo
Capital purposesNoNoNo
ConditionsOnly for business taxesOnly for business taxesBenefits are subject to capital gains tax if the recipient is not business, and is not a relative of the key person

How is revenue purpose or capital purpose determined?

The benefit paid to a business with key person insurance is in place to cover the revenue and/or capital contributions that will no longer be made by the lost employee. Purpose is determined by what types of business losses will be incurred from loosing the key person.

Revenue purposes

Lost revenueThe lead manager on a project is injured and the project is not completed. Service fees are refunded to the client.
Recruiting and trainingKey person is permanently disabled and needs to be replaced in the interim and long term.
GrowthThe cost of securing loans to expand the business after a key person is no longer with the business.

Capital purposes

Lost good willA key person has developed relationships with clients. Insurance can help pay for free services to help continue relationship with clients
Existing debts of the key personA director has taken out a loan in the businesses name to expand it's warehouse.
Ownership transferIf a key person owns a portion of the business, their ownership can also be bought out.

When is it determined?

This is done during the application purpose. Key person insurance policies will a section where applicant indicates:

  • The purpose
  • The amount of cover
  • Details of the key person

Who owns and manages key person insurance policies?

The owner of the actual policy will depend on the nature of the business and the life insured.

  • If the Key Person is a Sole Trader the policy owner would be their spouse or self. Sole traders would need to consider their own policy as the business technically ceases on the death of the sole trader. This is similarly the case for partners.
  • If the Key Person is a principal in a one-man company they will be insured by their spouse or by their own policy.
  • If the Key Person is an employee of a company (may include director of a company) the policy will be owned by the employer (can include sole trader, partnership, company or trust).

Before you apply for a key person policy

  • An insurance company may require a board of directors to pass a resolution, which affirms the purpose of the key person insurance policy.
  • The key employee who is being insured must be notified about the policy and agree to the insurance on their life.
  • The business then owns the policy, pays the premiums and is the beneficiary in the case of the key person's death.

Before you purchase key person insurance for your business and employees, make sure you:

  • Know the value of key persons. It can be difficult to put a price on your own head or that of someone important to the company, but you will need to estimate their value to determine the level of cover you want to apply for. Consider the value of projects that could be lost without that person, the amount of sales generated by that person and the costs associated with replacing them.
  • Know whether you need key person insurance. Your business may already have credit insurance which covers outstanding loans and debt amounts. If this is the case, your business may not need the additional protection of key person insurance.
  • Know how your business will recover from a loss. Make sure you create a plan that details how your business would continue to operate after a trauma or loss. This will also help you determine whether you need the coverage of a key person insurance policy, and this business continuation plan may be required as part of your insurance application.

How much key person insurance do I need?

  • Size of business and cost to replace worker: You should consider the size and financial situation of your business operations, but in most cases it is best to insure your key persons for as much as you can afford. In Australia you can take out cover for between $500,000 and $10 million.They may seem like exorbitant amounts, but think about how much your business would realistically need to survive until a key person could be replaced, and how much would need to be spent on training and orientation.
  • Structure of business: The structure of the business will also determine the amount of cover required as you may need to buy back shares in the company from family members of the deceased to ensure you remain in control of the business.
  • Review cover frequently: Make sure the level of coverage is regularly reassessed to ensure the benefit will be enough to cover all the costs during the loss of a team member, especially if you plan to use the benefit to buy back shares from an estate.

Is cover required?

  • In some cases you will be required to take out key person insurance on those members of your team who are most important to the business before you can be approved for a business loan. In this instance you are showing your lender you have a contingency plan in place to repay your debts even if the worst does happen. In paying the key person insurance premiums, your business lists the lender as a beneficiary, which allows the bank to collect on some, if not all, of their funds.

Still unsure if your business needs key person insurance?

An employee is generally recognised as a key person if the loss of them would result in a significant reduction in the profits of the business during the period following the loss of the insured person. Some things to consider when assessing if your business actually needs cover include:

  • Duration of time it would take for the business to have the same profitability that it enjoyed prior to the loss
  • Remuneration that would be required to pay for the replacement worker
  • The reduction in profit that the business would be likely to experience following the event
  • Loss of customers to competitors following the loss
  • Training resources required to train the replacement to a level that they would be effective
  • Reduction in production while the new replacement is trained
  • Loss of loyal customers and brand credibility if orders could not be met
  • Loans taken out that may have to be covered following the loss of the person

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2 Responses

  1. Default Gravatar
    JeffFebruary 18, 2019

    I am investigating key man insurance for myself and my 2 shareholders in our business. we are of various ages (61, 49, 39) and hold different level of shares/value in the business. I aim to insure the 3 of us should death or disability occur and the share value needs to be paid out to beneficiary.
    I also want to consider income protection variant as well.
    Is this tied to superannuation and tax deductible?

    • Avatarfinder Customer Care
      NikkiFebruary 20, 2019Staff

      Hi Jeff,

      Thanks for getting in touch! As it says on our page above, premiums are also generally tax deductible, or can be paid from a term insurance policy, and the benefits are paid tax-free too. I suggest to contact Key Man Insurance to ask if this can be/is tied with a superannuation account. Hope this helps!


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