How does the cost of your broadband connection stack up against how fast you can stream Netflix Australia?
For the last few years, Netflix has been measuring the average download speeds of its Australian users and using this data to rank the country's biggest Internet Service Providers. By comparing average speeds during prime usage periods, this ranking serves as a useful gauge for which ISPs deliver the best Netflix experience in Australia, but it's missing one key piece of information: price. To fix that, we've calculated the dollars-to-speed value each provider offers based on the price of its entry-level Basic (nbn12) unlimited data NBN plan:
|ISP||Netflix Australia Streaming Speed (Mbps)||Cost for Unlimited (per month)||Speed per dollar value|
|Telstra||3.67||$79 (1000GB, nbn50)||.046 Mbps/$|
These results have come a long way since Netflix first made this data public. Where all the major providers now hover around the 3.5Mbps mark, back in 2015 Telstra only managed a meagre 2.23Mbps, while TPG topped the charts at 3.36Mbps.
If you’re a big Netflix user, this index can be a helpful tool for reassessing your current broadband provider. For simplicity, we've ranked each of the big broadband providers by comparing the cost of their lowest-tier unlimited packages with the average speed at which they stream Netflix Australia.
Here are the results:
It's worth noting that Telstra's bottom-place position isn't reflective of its speed but rather a shift in its pricing model. The provider has recently restructured its broadband plans to only offer Standard speed (nbn25) and higher NBN plans, so it's likely that its average Netflix speeds will increase quite significantly in coming months.
Netflix Australia originally stated that it was working closely with these ISPs to increase streaming performance across the board, and considering the significant difference between speeds at launch and speeds now, it's clear this initiative is working well.
Also, iiNet and Optus, who offer nearly the same speed for Netflix Australia streamers, both cache Netflix Australia data, enabling a much faster stream for users connected through their services.
The possibility remains that some ISPs have been prioritising or de-prioritising Netflix Australia traffic through their servers. This would be a precarious move for any provider right now, especially with all the heat surrounding the Net Neutrality debate.
Knowing which Internet Service Provider will give you the best speed has always been a bit of a mystery – like the data exists in a black hole somewhere, never to be retrieved.
But all jokes aside, it is a fairly difficult number to estimate as there are so many contributing factors. Keep in mind that distance from the exchange, connection technologies and location are all elements that influence streaming quality and download speeds.