How does amaysim’s new device store compare?

Alex Kidman 24 October 2017 NEWS


amaysim is now in the mobile selling business, but how does it compare against Australian retail prices and direct importers?

It's certainly a busy time at amaysim, having branched out from its mobile business into amaysim broadband this year and amaysim energy just recently.

The brand isn't resting any time soon, it seems, with a brand new online store launching today, offering consumers a range of mobile devices including smartphones and tablets. It's not quite the first time that amaysim has been in the mobile devices business, having offered both the Samsung Galaxy S8 and Galaxy Note 8 direct to consumers at each device's particular launch time.

However, the new store is a more concentrated effort with a variety of devices on sale, ranging from low end budget handsets all the way up to the most premium devices available today, including Apple's popular iPhone 8 Plus and Samsung's Galaxy Note 8.

There are some interesting differences in amaysim's approach. It's borrowing the idea of a separate mobile plan and device payment from Vodafone, with all devices available on outright terms immediately, with financing options to follow at a later date. Unlike Vodafone, an amaysim device plan isn't tied to a mobile plan, so you could conceivably order a handset through amaysim and walk to another telco without having to immediately pay off your handset.

The other difference is that amaysim is taking a mixed-mode approach when it comes to sourcing stock. According to its site "We source from near and far to get great quality devices at sharp prices. Sometimes the stock will be local, in other cases, it may be a direct import."

According to amaysim, warranties are honoured locally rather than requiring offshore shipping and fixing; and shipping, including insurance, is free. Still, that mix puts them between direct retailers of the JB Hi-Fi type, and direct-only importers such as DWI or Kogan.

So how do they compare? We grabbed pricing for six popular handsets available at amaysim, DWI, Kogan and Expansys, and compared it against the local pricing for each handset. At launch, and until 31 October, amaysim is offering a site-wide 10% off all handsets, which we've automatically applied to its pricing. After all, why wouldn't you take a discount if it's offered?

Handset amaysim DWI Kogan Expansys Australian RRP
Apple iPhone 8 256GB $1,165.50 $1,158.05 $1,289 $1,279.99 $1,329
Samsung Galaxy S8 $1,034.10 $768.55 $849 $844.99 $1,199
Samsung Galaxy Note 8 $1,349.10 $1,072.55 $1,199 $1,179.99 $1,499
Huawei P10 64GB $562.50 $607.05 $679 $654.99 $899
HTC U11 64GB $733.50 $768.55 $879 $829.99 $999
LG G6 64GB $553.50 $683.05 $699 $659.99 $799

There are a few important caveats to this table.

Online pricing and availability changes rapidly, and these prices are as per each vendor's lowest offer for a handset on 24/10/17. Not all vendors carry all device colours and some charge a premium for certain colour types, depending on availability, which isn't typically the case for outright retail handsets.

It's also important to note that amaysim, DWI and Expansys don't charge shipping fees for devices, while Kogan does, which will drive its prices up depending on where you live.

So are amaysim's deals worth pursuing? At an outright rate (because the full details of its financing offers aren't yet available) they can be competitive on some handsets.

They also might be rather convenient, as their mixed approach means that they appear to be warehousing locally, which means any device they're selling (at least at launch) is quoting shipping times of just a couple of days. Many direct importers only place orders, typically via Hong Kong, when you hand over your cash, which can sometimes mean delays of several weeks before actually getting your device,

As always, if you're after a smartphone bargain, it pays to shop around.

Interested in amaysim's SIM-only mobile plans to go with a shiny new handset? Here's how its current SIM-only deals compare:

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