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Why you should consider an iPhone
Love them or hate them, you can't deny that Apple changed the world when it launched the first iPhone. While the smartphone wasn't a unique idea, the combination of a simple, intuitive user interface and a capacitive touchscreen for easy control changed the way people thought of mobile phones.
The arrival of the App Store further cemented Apple's iPhone as the pioneering force in making the smartphone the essential part of daily life that it is today. Since that original iPhone launched, competitors have managed to catch up, and in some cases exceed the iPhone's capabilities.
Google's Android platform has delivered some of the best smartphones money can buy, from the Samsung Galaxy range to the premium Google Pixel devices. However, there's still massive demand for Apple's iPhone devices despite this massive competition. In Australia particularly, the iPhone has long been one of the most popular devices on the market.
Apple's strategy for iPhone releases has changed remarkably since it unveiled the original 2G model. In 2014, Apple backtracked on Steve Jobs' notable comments to release a plus-sized variant in the form of the iPhone 6 Plus, which combined a bigger, phablet device with the iOS platform. This addition to the lineup saw Apple move to offer a smartphone lineup of two markedly different devices, rather than a single model with three different storage capacities.
Then in early 2016, the Cupertino company released the iPhone SE, a device that replicated a three-year-old design but with the latest processors and built-in camera. Because of Apple's annual product lifecycle, there is a very obvious structure to its launch plans.
Apple then changed its design paradigm significantly with 2017's iPhone X, a phone with no home button. If that's a problem for you, you can still opt to buy the iPhone 8 or iPhone 8 Plus, but it's clear that Apple sees the market shifting to a no-button future.
iPhone XS & XS Max plans
Why you should consider the iPhone XS/XS Max
The iPhone XS has advanced Apple's flagship smartphone line with better water resistance, a faster processor and an enhanced dual-lens camera. 2017 saw the debut of the radically redesigned Apple iPhone X, but this was just the start of Apple's transformation for its smartphone lineup. In September 2018, the successor to the iPhone X was unveiled at its "Gather Round" event in Cupertino in the form of the iPhone XS, emphasising new features like longer battery life, faster performance thanks to the new A12 processor and better facial recognition via Apple's Face ID system.
The iPhone XS Max is definitively the most expensive smartphone Apple has ever released. It's unlikely to come down from it's stratospheric price of over $2300 for the 512GB version any time soon.Back to top
iPhone XR plans
Why you should consider the iPhone XR
Apple's iPhone XR marries the style of the iPhone X with a speedier processor at a more budget-friendly price point than the iPhone XS or iPhone XS Max. It's trying to position itself as Apple's fun, colourful and more affordable iPhone, while still retaining plenty of premium features. Pre-orders began on 19 October 2018, with availability from 26 October.
"Budget-friendly" in Apple's world, however, means you'll still be forking out over $1200 for the base model on release - but plans are significantly cheaper than the XR's premium siblings, the XS & XS Max.Back to top
iPhone X plans
Why you should consider the iPhone X
Apple's iPhone X was the first major design shift from the company in years. Announced alongside the iPhone 8 and 8 Plus, the iPhone X was the first iPhone to do away with the iconic home button, instead relying on an intelligent set of front-facing cameras for facial recognition to let you log in to the device.
Those fancy cameras may create a notch on the top of the screen, but they can also be used for some clever augmented reality functions. That can be anything from turning yourself into an Animoji to playing one of many new games on the App Store.
It's worth noting though that all that tech comes at a cost, with the iPhone X being one of the most expensive smartphones Apple had ever released. Now that it has been available for some time, the price wars have settled down and you can get the phone on a number of plans from major providers combined with generous inclusions.Back to top
iPhone 8 and iPhone 8 Plus plans
Why you should consider the iPhone 8 or 8 Plus
While the iPhone 8 and 8 Plus don't feature all the bells and whistles of the iPhone X, Apple still raised the bar for its annual release. Thanks to the new A11 Bionic processor, the iPhone 8 Plus manages to smash the battery life of previous generation iPhones, while offering improved performance across the board.
Apple has also introduced wireless charging in its iPhone 8 family of devices, a feature long available on Android devices but a welcome addition all the same.Back to top
iPhone 7 and iPhone 7 Plus plans
Why you should consider the iPhone 7 or 7 Plus
It may be a generation older than the current range of Apple smartphones, but the iPhone 7 is still a worthy model for consideration. The fact that it has been available for more than a year means that you can pick it up at more affordable prices than the iPhone X or iPhone 8, but still manages to deliver solid performance.
Among the iPhone 7's key selling points are a water-resistant design, optical image stabilisation for its cameras, and a Force Touch Home button that does away with the old click-style button of previous models.Back to top
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