Tower Life Insurance

Tower Life Insurance Company Review

Please note that Tower Life Insurance no longer exists and has rebranded to TAL. You can speak to an adviser about TAL below:

Speak to an adviser about TAL Life Insurance

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Rates last updated February 16th, 2019
Name Product Maximum cover Maximum Entry Age Minimum Sum Insured Guaranteed Future Insurability Expiry Age Short Description
Choice of cover options and flexible premiums to suit your budget. No lock-in contracts and fast application.

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Existing policyholders of Tower

If you previously took out life insurance with tower in the past and would like to review your existing cover, you may wish to get in contact with TAL directly. TAL can be reached on contact details below:

Customer service

1300 209 088 (local callers)
+61 2 9996 8400 (international callers)

Mon-Fri 8:00am - 7:00pm (AEST)

When did Tower Life Insurance become TAL?

Tower Australia operated in Australian for more than 20 years, with roots in the Australian finance industry which go back more than 100 years.

In 2011, Tower Insurance began operating under the name TAL, and they now do more than just offer a range of insurance and superannuation products, they are also dedicated to helping you make an informed decision, through a network of advisers who work to understand your situation and needs, and recommend products, options and plans to suit you and your budget.

History of Tower Life Insurance Australia

The Tower life insurance company begins its story in 1869, when it was known as the Government Life Insurance Office, because the initial capital for the company was provided by the New Zealand Government. Government Life went on to provide life insurance to protect the everyday workers and their families until 1990, when it was renamed Tower and when the company purchased Adriatic Life Insurance they entered the Australian market, utilising its European expertise.

The company continued its expansion, and in 1993 purchased Friends Provident Life Assurance and in 1999, purchased FAI Life; at this point Tower now belongs to the top tier of Australian insurers. In 2006 Tower again expands by purchasing PrefSure Life Limited, and the growing company now serves Australians with financial advice for their future, a wide range of life insurance products and superannuation. The 2006 acquisition is also followed by a separation from Tower New Zealand, and the creation of Tower Australia, which is then listed on the Australian Stock Exchange.

As Australians, and in fact consumers around the world, move towards a greater reliance and preference for online shopping, Tower sees the opportunity and purchases Insurance Line. Australians now have access to direct life insurance, backed by the reliability and security of a strong Australian insurance brand.

Finally in 2011 Tower Australia becomes a part of the Dai-ichi Life Group, changing its name to TAL, and becoming a wholly owned subsidiary of Dai-ichi Life.

Benefit of taking out Life Insurance with Tower

These acquisitions and mergers might seem like a lot of movement and adjustment for a growing business, but Tower has always aimed to deliver the right products and services to its customers, to best suit their needs. With such a diverse portfolio of companies now under the TAL, the insurer is able to offer innovative and competitive products for your life insurance, risk management, superannuation and retirement planning.

Tower also uses a network of advisers to help customers make informed decisions about their financial products, and uses the Accelerated Protection system, which ensures fast applications and short approval waiting periods. Growing from strength to strength, Tower is now able to offer insurance for Australian individuals and businesses, with a comprehensive knowledge of the market and their customers' needs.

Has the Tower Life Insurance Company changed?

Since becoming a fully-owned subsidiary of Dai-ichi Life Group in 2011, TAL has continued to grow as one of Australia’s premiere life insurers offering both adviser-based and direct insurance products.

Driven by a desire to make life cover more accessible to a whole range of buyers, TAL offers a range of products tailored to people with different needs. This has been achieved through the development of award-winning products and customer service operations that provide ongoing support long after cover is in place.

TALs ownership under Dai-ichi Life ensures continued growth and financial solidarity as it becomes parts of one of the world’s leading insurers. This gives TAL the opportunity to continue to offer innovative and competitively priced products and while safeguarding each customer's financial future.

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8 Responses

  1. Default Gravatar
    PamOctober 16, 2018


    Is TAL also Tower Health and Life Limited that was in New Zealand at 22 Fanshawe St. in Auckland?

    • finder Customer Care
      JeniOctober 20, 2018Staff

      Hi Pam,

      Thank you for getting in touch with finder.

      No. It was Tower Australia before it’s rebranded to TAL. Tower Australia is a life insurance company and was known as the Government Life Insurance Office.

      I hope this helps.

      Please feel free to reach out to us if you have any other enquiries.

      Thank you and have a wonderful day!


  2. Default Gravatar
    LynneApril 5, 2017

    Did Tower insurance take over Equitable Life insurance?

    • finder Customer Care
      ZubairApril 7, 2017Staff

      Hi Lynne,

      Thank you for your question.

      Yes, Equitable Life & General Insurance Company Ltd became Tower Australia, which you can contact by calling 1800 226 364 if you have any further questions.

      I hope this was helpful,

  3. Default Gravatar
    AnthonyMarch 9, 2017

    Is Tower Australia – TAL, the same company as Insurance Line?

    • finder Customer Care
      ZubairMarch 9, 2017Staff

      Hi Anthony,

      Thank you for your question. Tower Life Insurance rebranded and now trades as TAL Life Insurance. InsuranceLine is back by TAL Life Insurance.


  4. Default Gravatar
    JessicaFebruary 28, 2017


    I am looking into a Income protection or a life insurance policy and would like to know if I can be covered for income during Sex reassignment surgery.

    • finder Customer Care
      ZubairMarch 1, 2017Staff

      Hi Jessica,

      Thank you for your question.

      You have contacted and not actually Tower Life Insurance, is a comparison and information service and don’t represent any insurance brand listed on our website. Please note that Tower Life Insurance no longer exists and has rebranded to TAL.

      You would be best to reach out to an advisor through inquiry form who will take all your circumstances into account and offer you a range of insurance options through insurers in our panel.


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