Despite multiple reports to the contrary, unfortunately Coles doesn't offer pet insurance yet.
The people behind Coles Financial Services never seem to rest for too long. This branch of Coles Group is continually evolving, with the company actively exploring a diverse range of product categories to benefit its customers. Although Coles does offer car and home insurance, as well as a range of credit card products, Coles pet insurance is not currently available.
The Financial Services division has a dynamic approach to growth and its commitment to embracing change understandably attracts media attention. In 2014, Richard Wormald, the general manager of Coles Financial Services, mentioned the company was evaluating the possibility of launching a superannuation fund. Although this never eventuated, it was reported the following year that Coles was exploring the viability of branching out into travel insurance and pet insurance.
But the expansion of Coles Financial Services didn’t stop there. For several years, the company’s portfolio included a life insurance offering backed by MetLife but this was withdrawn in 2017 “as part of a regular review” of products, and existing policyholders became direct customers of MetLife.
The Coles insurance products that remain today are underwritten by WFI Insurance Limited, a company that has been operating since 1919 and handles more than 50,000 claims per year. WFI is owned by Insurance Australia Group (IAG) which is also the parent company of NRMA Insurance. So if Coles does decide to rekindle its interest in the pet insurance market, you can be sure that you’ll be in experienced hands.
In light of the fact that loyal customers continue to inquire about Coles pet insurance, it’s quite possible the Financial Services branch may decide to offer a product of this type in the future. Watch this space!