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Finder’s life insurance methodology – 2023

How we calculated the Finder life insurance awards.

What are the Finder life insurance awards?

Finder's life insurance awards is a ratings methodology that compares both price and features across 10 life insurance policies. We got 192 life insurance quotes based on 16 different profiles.

We use the final scores from our insurance awards to inform the top picks on our best life insurance page. The ratings range from 0 to 10.

Finder's life insurance awards criteria

The criteria for Finder's life insurance awards was determined by our insights team and life insurance experts.

Life insurance eligibility criteria

  • It must be a direct life insurance policy (e.g. no broker is needed)
  • The provider must have offered the policy for 12 months or longer
  • Quotes must be available online
  • We must be able to get at least 16 quotes from each provider

Finder's life insurance awards methodology

1. How we calculated our price score for life insurance

To determine our life insurance award winners, we got prices across a total of 16 customer profiles varying in age, gender and smoking status:

30MaleNoWhite collar worker
30MaleYesWhite collar worker
30FemaleNoWhite collar worker
30FemaleYesWhite collar worker
40MaleNoWhite collar worker
40MaleYesWhite collar worker
40FemaleNoWhite collar worker
40FemaleYesWhite collar worker
50MaleNoWhite collar worker
50MaleYesWhite collar worker
50FemaleNoWhite collar worker
50FemaleYesWhite collar worker
60MaleNoWhite collar worker
60MaleYesWhite collar worker
60FemaleYesWhite collar worker
60FemaleNoWhite collar worker

Our life insurance price research in numbers


Total number of quotes received


Total number of customer profiles


Final number of insurers scored

2. How we calculated our features score for life insurance

The features score evaluated 18 different features commonly covered by a life insurance policy. This year we weighted 12 of these features, meaning we've gone into more detail than previously. In 2022, we looked at 10 features.

Features allocated points out of 10 – for example, a policy that offers a maximum sum insured amount of $25 million received 9.23 points, a policy with a $15 million limits would get 7.69. Meanwhile, an insurer that offers $1.5 million receives 2.31.

These 12 features were then assigned weights by our life insurance experts.

Features were scored and weighted as follows:

Non-smoker price25%
Smoker price15%
Max. sum insured score12%
Fully underwritten score9%
Optional TPD cover6%
Optional child benefit cover6%
Premium suspension cover6%
Trauma cover3%
Funeral benefit3%
Interim accident cover3%
Guaranteed renewability score3%
Max. entry age score3%
Policy expiry age score3%
Quote available online3%

3. How we calculated our final scores for life insurance

Why you can trust Finder's life insurance experts


We're free

You pay the same as buying directly from the life insurer. Better still, we regularly run exclusive deals that you won't find on any other site – plus, our tables make it easy to compare policies.
expert advice

We're experts

Our team of life insurance experts have researched and rated dozens of policies as part of our Finder Awards and published 250+ guides to make it easier for you to compare.

We're independent

Unlike other comparison sites, we're not owned by an insurer. That means our opinions are our own and we work with lots of life insurance brands, making it easier for you to find a good deal.

We're here to help

Since 2016, we've helped 270,000+ people find life insurance by explaining your cover options, simply and clearly. We'll never ask for your number or email. We're here to help you make a decision.

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