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How to buy Woolworths shares | A$38.51

Own Woolworths shares in just a few minutes.


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Woolworth logo

Woolworths shares (ASX:WOW) are among the most popular blue chip shares held by Australian investors, along with Wesfarmers, Telstra, BHP and the Big Four banks.

Follow the steps below to buy Woolworths shares, and learn about its historical share prices and dividend payments later in this guide.

How to buy shares in Woolworths

  1. Compare share trading platforms. To buy shares listed in Australia, you’ll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Woolworths. Find the share by name or ticker symbol: WOW. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Woolworths reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price of A$38.51, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Woolworths. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Price details for Woolworths (WOW)

Open A$37.9 Previous close A$38.21
High A$38.55 Change A$0.3
Low A$37.68 Change % 0.785%
Close A$38.51 Timestamp 1594361400
Volume N/A GMT offset 0

Woolworths share price

Use our graph to track the performance of WOW stocks over time.

Share Trading Account Offer

IG Share Trading Offer


Standard brokerage - Australian shares

Share Trading Account Offer

Competitive broker fees on Australian and international shares

  • Brokerage - AU shares: From AUD 5 or 0.05%
  • Brokerage - US shares: USD 0
  • Sign-up process: Instant
  • Support - After hours: Yes
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Important: Share trading carries risk of capital loss.


Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data indicated here is updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
AUD 8 or
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares
Global shares
Margin trading
Active trader brokerage discount: or if you've placed trades or more in the prior month.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
Bell Direct Share Trading
AUD 15 or
ASX shares
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
CMC Markets Stockbroking
AUD 11 or
AUD 15 per month if you make no trades in that period
ASX shares
Global shares
Margin trading
Options trading
Access a broad range of investment products from Australia and overseas.
Invest in managed funds, trade shares, warrants, options and CFDs listed across the ASX, SSX and Chi-X, and other major global exchanges, including US, Canada and UK markets.
ANZ Share Investing
AUD 19.95
ASX shares
Global shares
Margin trading
Options trading
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
Westpac Online Investing Account
AUD 19.95 or
AUD 63.50 per year on the global markets account
ASX shares
Global shares
Options trading
US shares

Compare up to 4 providers

Should I buy Woolworths shares?

This is not a recommendation, it represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Here’s what to consider before deciding to buy Woolworths shares.
  • The share price. Read news articles, Woolworths company announcements and broker recommendations on the Woolworths share price. This will help give you an idea whether the shares are fairly priced or not.
  • Woolworths dividend. The Woolworths latest annual report (available on its website) will include future plans for the company’s dividend. It’s often a good sign when a company plans to increase its dividend, as this is a sign of increased profits.
  • Competitors. Undoubtedly Woolworths' biggest competitor is rival supermarket chain Coles (owned by Wesfarmers). As these stores are both competing for the same customers, it’s a good idea to consider both companies before buying shares in either one.
  • Future market conditions. Do you think online retail players like Amazon will eventually steal customers away from retailers like Woolworths? What is Woolworths’ plan to tackle increased competition from online brands? These are questions you should ask before buying shares.
  • Woolworths brands. While the major brand that comes to mind is Woolworths supermarket stores, Woolworths Group owns a number of leading retail brands including Big W and Dan Murphy’s. Take a look at how these stores are performing as well.

ASX:WOW historical share prices

We’ve included a table below detailing the exact share price figures for six-month intervals between the start of 2016 and mid-2018. While the price might have dipped lower or peaked high in between these dates, looking at the price difference between January 2016 to mid-2018, it’s clear the share price has gradually gone up over time.
Date ASX:WOW price (AUD high) ASX:WOW price (AUD low)
17 Aug 2018 $29.70 $29.51
17 Jan 2018 $27.27 $26.90
16 Aug 2017 $27.21 $27.05
18 Jan 2017 $24.39 $24.17
15 Aug 2016 $23.58 $23.30
14 Jan 2016 $23.00 $22.66

Woolworths dividend information

Like its major competitor Wesfarmers, Woolworths is known for paying generous fully-franked dividends to shareholders. If a share is full franked it means the company (Woolworths) has already paid tax on those earnings, so the shareholder doesn’t need to pay any additional tax on these dividends. Take a look at the below table, showing the Woolworths dividend payments between mid-2015 to late-2018. The company pays dividends twice a year, and the dividends are always fully franked. Because the dividend payments are per share, the more shares you own the higher your dividend payment will be.
Payment date Dividend per share (AUD) Franking
12 Oct 2018 $0.60 100%
6 Apr 2018 $0.43 100%
6 Oct 2017 $0.50 100%
7 Apr 2017 $0.34 100%
7 Oct 2016 $0.33 100%
8 Apr 2016 $0.44 100%
9 Oct 2015 $0.72 100%
Source: Woolworths Group

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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