How to buy Woolworths Group (WOW) shares

Learn how to easily invest in Woolworths Group shares.

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Woolworths Group (WOW) is a major Australian retailer, operating supermarkets, department stores, liquor stores and hotels. The company was previously known as Woolworths Limited but changed its brand to Woolworths Group in 2017. WOW was listed on the ASX in 1999 and has seen steady growth in price.

How to buy shares in Woolworths Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Woolworths Group. Find the share by name or ticker symbol: WOW. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Woolworths Group reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Woolworths Group. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Woolworths Group stock price (ASX:WOW)

Use our graph to track the performance of WOW stocks over time.

Woolworths Group shares at a glance

Information last updated 2021-12-04.
52-week range$35.3025 - $43.283
50-day moving average $39.6406
200-day moving average $39.8743
Target price$39.92
PE ratio 24.1108
Dividend yield $1.08 (2.7%)
Earnings per share (TTM) $1.642

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
AUD $8 or 0.1%
$50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
ASX shares, US shares
Earn up to 15,000 Qantas frequent flyer points when you transfer an exisiting balance or trade. Offer valid for all new and existing Superhero members until 28 February.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
ThinkMarkets Share Trading
AUD $8
ASX shares
Limited-time offer: Get 10 free ASX trades ($0 brokerage) when you open a share trading account with ThinkMarkets before 31 December 2021(T&Cs apply). $8 flat fee brokerage for CHESS Sponsored ASX stocks (HIN ownership), plus free live stock price data on an easy to use mobile app.
Bell Direct Share Trading
AUD $15
ASX shares, mFunds, ETFs
Finder Exclusive: Get 5 free stock trades and unlimited ETF trades until 31 Dec 2021, when you join Bell Direct. T&Cs apply.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
Saxo Capital Markets (Classic account)
AUD $5
ASX shares, Global shares, ETFs
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
HSBC Online Share Trading
AUD $19.95
ASX shares, mFunds, ETFs, Bonds
Limited-time offer: Join HSBC’s online trading account before 28 February 2022 and HSBC will reimburse you up to $100 on your first 5 trades. Also traders who transfer $50k+ will get a $200 bonus(T&Cs apply).
Make trades online with brokerage fees starting from just $19.95 with an HSBC Online Share Trading account. Plus gain access to complimentary expert research, trading ideas and tools.
CMC Markets Invest
AUD $11 or 0.1%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
SelfWealth (Basic account)
AUD $9.5
ASX shares, US shares
Trade ASX and US shares for a flat fee of $9.50, regardless of the trade size.
New customers receive free access to Community Insights with SelfWealth Premium for the first 90 days. Follow other investors and benchmark your portfolio performance.

Compare up to 4 providers

Is it a good time to buy Woolworths Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Woolworths Group price performance over time

Historical closes compared with the last close of A$40.61

1 week (2021-11-29) 1.27%
1 month (2021-11-05) 2.47%
3 months (2021-09-06) -0.29%
6 months (2021-06-04) -6.32%
1 year (2020-12-04) 7.66%
2 years (2019-12-06) 5.87%
3 years (2018-12-06) 39.94%
5 years (2016-12-06) 81.29%

Is Woolworths Group under- or over-valued?

Valuing Woolworths Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Woolworths Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Woolworths Group's P/E ratio

Woolworths Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Woolworths Group shares trade at around 24x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Woolworths Group's PEG ratio

Woolworths Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.37. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Woolworths Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Woolworths Group's EBITDA

Woolworths Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $3.8 billion (£2 billion).

The EBITDA is a measure of a Woolworths Group's overall financial performance and is widely used to measure a its profitability.

Woolworths Group financials

Revenue TTM $55.7 billion
Operating margin TTM 4.96%
Gross profit TTM $16.3 billion
Return on assets TTM 4.45%
Return on equity TTM 29.82%
Profit margin 3.72%
Book value 1.092
Market capitalisation $49.5 billion

TTM: trailing 12 months

Woolworths Group's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Woolworths Group.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Woolworths Group's total ESG risk score

Total ESG risk: 22.41

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Woolworths Group's overall score of 22.41 (as at 12/31/2018) is pretty good – landing it in it in the 24th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Woolworths Group is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Woolworths Group's environmental score

Environmental score: 5.93/100

Woolworths Group's environmental score of 5.93 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths Group is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Woolworths Group's social score

Social score: 11.44/100

Woolworths Group's social score of 11.44 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths Group is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Woolworths Group's governance score

Governance score: 4.04/100

Woolworths Group's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Woolworths Group is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Woolworths Group's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Woolworths Group scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Woolworths Group hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Woolworths Group Limited was last rated for ESG on: 2019-01-01.

Total ESG score 22.41
Total ESG percentile 24.44
Environmental score 5.93
Environmental score percentile 2
Social score 11.44
Social score percentile 2
Governance score 4.04
Governance score percentile 2
Level of controversy 3

Woolworths Group share dividends


Dividend payout ratio: 81.88% of net profits

Recently Woolworths Group has paid out, on average, around 81.88% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.78% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Woolworths Group shareholders could enjoy a 2.78% return on their shares, in the form of dividend payments. In Woolworths Group's case, that would currently equate to about A$1.08 per share.

Woolworths Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 1 September 2021 (the "ex-dividend date").

Have Woolworths Group's shares ever split?

Woolworths Group's shares were split on 16 February 2000.

Woolworths Group share price volatility

Over the last 12 months, Woolworths Group's shares have ranged in value from as little as $35.3025 up to $43.283. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Woolworths Group's is 0.2141. This would suggest that Woolworths Group's shares are less volatile than average (for this exchange).

Woolworths Group overview

Woolworths Group Limited operates retail stores. It operates through Australian Food, New Zealand Food, BIG W, and Other segments. The Australian Food segment procures and resells food and related products, and provides services to customers in Australia. It operates 1,076 Woolworths supermarkets and Metro Food stores. The New Zealand Food segment is involved in the procurement and resale of food and drinks, and provides services to customers in New Zealand. This segment operates 184 countdown supermarkets, as well as engages in the wholesale operations. The BIG W segment procures and resells discount general merchandise products to customers in Australia. This segment operates 176 BIG W stores. The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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