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How to buy Woolworths (WOW) shares in Australia

Learn how to easily invest in Woolworths shares.

Woolworths Group (WOW) is a major Australian retailer, operating supermarkets, department stores, liquor stores and hotels. The company was previously known as Woolworths Limited but changed its brand to Woolworths Group in 2017. WOW was listed on the ASX in 1999 and has seen steady growth in price.

How to buy shares in Woolworths

To buy shares listed in Australia such as Woolworths, you'll need to sign up to a broker with access to the ASX. Our table can help you compare share trading platforms and choose. Then follow these steps.

  1. Open and fund your brokerage account.
    Complete an application with your personal and financial details, including your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  2. Search for Woolworths.
    Find the share by name or ticker symbol: WOW. Research its history to confirm it's a solid investment against your financial goals.
  3. Purchase now or later.
    Buy today with a market order or use a limit order to delay your purchase until Woolworths reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
  4. Decide on how many to buy.
    At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  5. Check on your investment.
    Congratulations, you own a part of Woolworths. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.

Woolworths stock price (ASX:WOW)

Use our graph to track the performance of WOW stocks over time.

Woolworths shares at a glance

Information last updated 2024-05-16.
52-week range$30.12 - $39.186
50-day moving average $32.0212
200-day moving average $35.2032
Target price$34.42
PE ratio 3185
Dividend yield $1.05 (3%)
Earnings per share (TTM) $0.01

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
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Is it a good time to buy Woolworths stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Woolworths price performance over time

Historical closes compared with the last close of A$31.65

1 week (2024-05-10) 3.03%
1 month (2024-04-19) 0.80%
3 months (2024-02-20) -11.76%
6 months (2023-11-20) -9.31%
1 year (2023-05-19) -17.25%
2 years (2022-05-20) -10.47%
3 years (2021-05-20) -22.20%
5 years (2019-05-20) -9.10%

Is Woolworths under- or over-valued?

Valuing Woolworths stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Woolworths's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Woolworths's P/E ratio

Woolworths's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 3185x. In other words, Woolworths shares trade at around 3185x recent earnings.

That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Woolworths's PEG ratio

Woolworths's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.37. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Woolworths's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Woolworths's EBITDA

Woolworths's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2.5 billion (£1.3 billion).

The EBITDA is a measure of a Woolworths's overall financial performance and is widely used to measure stock profitability.

Woolworths financials

Revenue TTM $65.8 billion
Gross profit TTM $17.2 billion
Return on assets TTM 2.54%
Return on equity TTM 0.12%
Profit margin -0.01%
Book value 4.174
Market capitalisation $38.9 billion

TTM: trailing 12 months

Woolworths's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Woolworths.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Woolworths's total ESG risk score

Total ESG risk: 22.41

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Woolworths's overall score of 22.41 (as at 12/31/2018) is pretty good – landing it in it in the 24th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Woolworths is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Woolworths's environmental score

Environmental score: 5.93/100

Woolworths's environmental score of 5.93 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Woolworths's social score

Social score: 11.44/100

Woolworths's social score of 11.44 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Woolworths's governance score

Governance score: 4.04/100

Woolworths's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Woolworths is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Woolworths's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Woolworths scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Woolworths hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Woolworths Ltd was last rated for ESG on: 2019-01-01.

Total ESG score 22.41
Total ESG percentile 24.44
Environmental score 5.93
Environmental score percentile 2
Social score 11.44
Social score percentile 2
Governance score 4.04
Governance score percentile 2
Level of controversy 3

Woolworths share dividends


Dividend payout ratio: 1.75% of net profits

Recently Woolworths has paid out, on average, around 1.75% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Woolworths shareholders could enjoy a 3% return on their shares, in the form of dividend payments. In Woolworths's case, that would currently equate to about A$1.05 per share.

While Woolworths's payout ratio might seem low, this can signify that Woolworths is investing more in its future growth.

The latest dividend was paid out to all shareholders who bought their shares by 27 February 2024 (the "ex-dividend date").

Have Woolworths's shares ever split?

Woolworths's shares were split on 16 February 2000.

Woolworths share price volatility

Over the last 12 months, Woolworths's shares have ranged in value from as little as $30.12 up to $39.186. A popular way to gauge a stock's volatility is its "beta".

Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Woolworths's is 0.274. This would suggest that Woolworths's shares are less volatile than average (for this exchange).

Woolworths overview

Woolworths Group Limited operates retail stores in Australia and New Zealand. It operates through Australian Food, Australian B2B, New Zealand Food, BIG W, and Other segments. The Australian Food segment procures and resells food and related products, and provides services to customers in Australia. The Australian B2B segment engages in procurement and distribution of food and related products for resale to other businesses, as well as provision of supply chain services to business customers in Australia. The New Zealand Food segment is involved in the procurement and resale of food and drinks, and provides services to retail customers in New Zealand. BIG W segment procures and resells discount general merchandise products to customers in Australia. The Other segment operates Quantium and MyDeal retail stores The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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2 Responses

    Default Gravatar
    RazerAugust 9, 2023

    A friend who holds some Woolworth shares told me that as a shareholder he receives a 10% discount on monthly purchases. Is this true?

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