These are the most popular stocks among Australian millennials in 2022
With the Nasdaq deep in a bear market and inflation soaring, investors are ditching their once-favourite tech stocks for new sectors.
For the last couple of years, technology stocks have been the market staples of the next generation of investors.
Stake is an Australian ASX and US stock trading platform especially popular with millennials, with the average customer aged 32.5 years.
"Those investing on the ASX through Stake have moved away from individual tech stocks as interest rates bite," Leibowitz told Finder.
Meanwhile, tech stocks such as Zip and Sezzle which were hugely popular during the pandemic are no longer in the top 10.
"Vaccine providers including Pfizer, AstraZeneca and Moderna saw large inflows [in 2020], while tech rally beneficiaries such as Tesla, Apple, Microsoft, Zoom and Amazon attracted interest," explained Leibowitz.
"Fast forward to 2022 and the sentiment means investors on the US market are either dollar-cost averaging or actively looking to benefit from falling share prices and an appreciating dollar."
ETFs now more popular than stocks
The market downturn also seems to have bolstered the popularity of ETFs over the last 12 months.
The Vanguard Australian Shares Index ETF followed by the Betashares Nasdaq 100 ETF were the most purchased Australian equities on Stake's platform this year, beating any single stock.
"Over the past 12 months, Australian investors are opting for long-term dollar-cost averaging as market uncertainty prevails," said Leibowitz.
Dollar-cost averaging is where you invest smaller amounts regularly into the market, often via ETFs or other managed portfolios.
Data from Australian portfolio tracker Sharesight, which tracks trades across multiple share trading platforms, similarly show the top 3 most purchased equities this year by Australians are all Vanguard ETFs: VAS, VGS and VDHG.
Leibowitz said inverse ETFs, which deliver returns as the market falls, have also been a favourite this year among more advanced investors as they try to hedge portfolios or profit from the downturn.
Bear market strategies
The trends we're seeing generally reflect what's happening across the market.
With interest rates going up and a global recession looming, global stocks – especially growth stocks – have been on a downward trend for months.
The tech-heavy Nasdaq 100 is down over 30% since the start of the year while the S&P 500 is down around 20%.
At the same time, multi-decade-high inflation has seen some commodity and mining stocks performing strongly despite the correction.
An index of top ASX mining companies (S&P/ASX 300 Metals and Mining) is down just 6% compared to the market or +1.5% when taking into account dividends.
The data shows that retail investors are very well aware of these macro trends and are changing their tactics, either by focusing on long-term investments into ETFs or looking to profit from rising commodity prices.