ASX trading
Key takeaways
- Decide between an online broker for lower fees and self-directed trading or a full-service broker for personalised advice.
- Online broker fees typically range from $3-$30 per trade; full-service brokers often charge $70-$200.
- Choose online platforms for smaller investments; full-service brokers suit large sums due to higher costs.
You'll also need to decide whether you want an online stockbroker or a full-service broker.
To find the best stockbroker that suits your circumstances you'll need to compare your options. Read on for tips and advice on how you can find the best stockbroker for you.
Our top picks for trading platforms
Copy trading
Beginners
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For our top picks, we compared our Finder partners using a proprietary algorithm. We update the list regularly. Keep in mind that our top picks may not be the best for your individual circumstances and we encourage you to compare for yourself. Read our full methodology to find out more.
Full-service brokers vs online brokers
Before you start comparing stockbrokers, it’s first important to understand that there are broadly 2 different types of brokers available: full-service brokers and online brokers.
Full-service brokers
- High-level investments service
- You're dealing with a person
- Handle all buying and selling of stock and other assets
- After assessing your goals will provide investment advice for you
- Have higher fees than online brokers
- Examples: Morgans, UBS
Online brokers
- Also known as share trading platforms
- Don't offer personalised advice
- Allow you to do the trading yourself
- Access to overseas markets
- Tech-centric platforms and tools including charts, data and analysis
- Far cheaper than full-service brokers
- Examples: CommSec, eToro
Finder survey: What investment options do Australians use?
| Response | |
|---|---|
| I do not use any investment services | 47.34% |
| Share trading platform | 32.84% |
| Financial advisor | 10.74% |
| Micro-investment app | 8.91% |
| Cryptocurrency exchange | 7.86% |
| Portfolio management service | 3.93% |
| Robo-advisor | 3.84% |
| Full-service stock broker | 2.97% |
| Other investment app | 2.88% |
| CFD trading platform | 2.45% |
Online vs full-service stockbrokers: How to compare
You may be starting to realise that choosing between a full-service stockbroker and an online broking service isn't always a clear-cut decision.
- Your investment. If you only have a small amount to invest, you may decide that it might not be worth your while to pay a full-service broker's fees.
- How much do you know about investing? Consider whether you may benefit from the tailored expert advice that a full-service broker may offer.
- Cost. Consider how the brokerage fees charged by full-service and online brokers will affect your investment budget. How much control do you want to have over your investments? Would you prefer to have full control over where your money is invested, or do you want a broker who can take care of all your buy and sell trades for you?
- Do you need more than 1 broker? Some investors use multiple brokers to access expert advice on different investment sectors.
How much do stockbrokers charge in Australia?
For online brokers, you will be paying between $3-$30 per trade in brokerage fees. In some instances you can get cheaper brokerage depending on what country stocks you invest in and who you've signed up with.
Full-service brokers also vary but will be more expensive, with brokerage fees typically starting from around $70–$200. Brokerage fees are usually charged as a percentage of the total buy or sell transaction amount. You may also be charged an annual management fee, which may also be charged as a percentage of your total portfolio or a flat fee.
Is it worth using a stockbroker?
You'll need to sign up to a broker if you want to invest in the stock market, whether that's an online stock broker or a full-service stock broker.
While there are some very cheap online stock brokers (investment platforms) that make it possible to start trading from just a few dollars at a time, full-service brokers might not be worth it unless you plan to invest a large sum.
Full service brokers usually charge management fees along with the brokerage fees. So even if you don't make any trades, you'll still need to pay an ongoing annual fee.
For instance, Morgan Stanley charges an account administration fee of $352 and an account maintenance fee of $3,498. These annual fees will likely only be worth it if the broker is able to make that money back for you through personalised advice, or if the income (such as dividends) earned on your large stock portfolio far exceeds that.
How to choose a full-service broker
If you’ve decided you want a full-service stockbroker to help you make the right share trading decisions, consider these factors when comparing brokers:
What you can buy and sell
Compare the investments that different brokers can advise you on and help you trade, such as shares, warrants, options, futures and more.
Fees
Compare the fees charged by stockbrokers for the services they offer. Is there a flat fee or a fee charged as a percentage of the transaction amount? Does the fee vary depending on the size of the transaction? Fees for full-service brokerages can range enormously, anywhere from $70 – $300 per transaction.
Services
Make sure you’re fully aware of the services your broker provides. Will they offer advice and then execute the trades you instruct them to, or will your broker be authorised to trade on your behalf.
Specialist expertise
Some broking firms may have specialist areas of knowledge, for example, the resources sector, which may be worth considering if you are looking to concentrate your investments in specific industries.
Minimum investment amount
There may be a minimum amount that you must invest before you are eligible to access a broker’s services.
The broker’s questions
Before a full-service broker can offer advice, they must first take the time to understand your financial situation and investment goals. Look for a broker that shows an in-depth interest in your investment needs and asks all the right questions to form a complete picture of your requirements.
Regular contact
Finally, consider how you can contact your broker if you ever have a question about your portfolio. Will you be contacted regularly with updates on the performance of your portfolio? How often will your broker monitor it and will you be informed of any adjustments that need to be made?
What full-service brokers are available in Australia?
There are plenty of full-service brokers available in Australia, some of which also have online share trading platforms if you choose that route. Some of the most popular of these include:
- Bell Potter Securities Limited
- Commonwealth Securities Limited
- Morgan Stanley Wealth Management Australia
- Morgans Financial Limited
- Phillip Capital Limited
- Shaw and Partners Limited
- Macquarie Equities Limited
- UBS
How to choose an online broker
If you’ve decided to sign up for an online broking service, keep the following factors in mind when comparing the benefits and drawbacks of different share trading platforms:
Brokerage fees
Compare the fees you will need to pay each time you buy or sell a parcel of shares. This could be a flat fee or a percentage of the transaction amount and it could also vary depending on the size of the trade.
Ongoing fees
It’s free to maintain a basic account with many online share broking services, but some charge ongoing membership fees. Many providers will also allow you to access regular company news, research and analyses if you pay an ongoing monthly fee.
What you can trade
Can you trade shares on the ASX and a selection of other global stock exchanges? Can you trade anything else other than shares through your online account?
Trading limits
Check to see whether the trading platform imposes minimum and maximum limits on your trading transaction amounts.
Ease of use
How easy is each provider’s trading platform to use? Is it simple and intuitive or is it too confusing to place a trade? Many brokers offer free demo accounts that can help you answer these questions.
Research and analysis
Compare the market analysis and stock recommendations you can access through each online broker. Will you need to pay an additional fee to access these services?
Flexible trading options
Can you take advantage of options such as stop-loss orders to create a more advanced trading experience?
Additional access
Does the provider offer a smartphone and/or tablet app to allow you to trade on the go? Is phone trading also available and, if so, does it attract any extra fees?
Customer support
Finally, make sure you can access the help you need if you ever have a problem with your account or a particular transaction.
Compare online stockbrokers
Looking for other options? Check out these similar products.
How we picked theseFinder Score for share trading platforms
We've scored over 30 share trading platforms assessing them for their core features, fees, customer experience and accessibility. Our experts give each platform a score out of 10.
Frequently asked questions
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The biggest online broker in Australia is CommSec in terms of customer numbers.
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Finder's research found that the best online stock trading account for beginners is Sharesies, followed by Tiger Brokers and Syfe. These online brokers took out our award based on a number of beginner-friendly features including low minimum investment, low brokerage and auto-invest features.
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Whether you choose to go with a full-service stock broker or invest yourself using a share trading platform will largely depend on how much you plan to invest. If you're only intending to invest smaller amounts, say a few thousand dollars or less a year, a share trading platform probably makes more sense because of the high costs of full-service brokers. High net worth individuals with large stock portfolios might prefer to have their portfolios professionally managed.
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
- Finder analysis of 40 share trading platforms, 2024-25
- Morgan Stanley Wealth Management Fees and Charges
- How to buy and sell shares, MoneySmart
- ASX.com.au
Important: The standard brokerage fee displayed is the trade cost for new customers to purchase $1,000 of either Australian or US shares. Where a platform charges different fees for both US and Australian shares we show the lower of the two. Where both CHESS sponsored and custodian shares are offered, we display the cheapest option.
Best online share trading platforms.
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Tim Falk is a writer for Finder, writing across a diverse range of topics. Over the course of his 20-year writing career, Tim has reported on everything from travel and personal finance to pets and TV soap operas. When he’s not staring at his computer, you can usually find him exploring the great outdoors. See full bio
Kylie Purcell is an experienced investments analyst and finance journalist with over a decade of expertise in a wide range of financial products, including online trading platforms, robo-advisors, stocks, ETFs and cryptocurrencies. She is a sought-after commentator and regularly shares her insights on the AFR, Yahoo Finance, The Motley Fool, SBS and News.com.au. Kylie hosts the Investment Finder video series and actively contributes to the investment community as a judge and panellist. She holds a Master of Arts in International Journalism, a Graduate Diploma in Economics, and ASIC-recognised certifications in securities and managed investments. See full bio
- Investment strategies
- Financial platforms
- Stockbrokers
- Robo advisors
- Exchange traded funds (ETFs)
- Ethical investing
- ASX stocks
- Stock and forex markets
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I have a couple of interests in and only a small amount of money, I need help putting the shares on. How do I do a put the shares on, it’s not a lot of money
Hi Jillian,
A micro-investing app could be a good place to start – check out some of your options here!
I need to sell my Commonwealth Bank shares. Can you give me a stockbroker’s name and number therefore i can go ahead with my transaction.
Hi Kevin, the broker you choose to sell your shares with depends on what type of shares you hold and your personal circumstances. For more information on this, check out our guide: https://www.finder.com.au/share-trading/how-to-sell-shares