Dr Paul Harrison is the deputy director and marketing lead in the Deakin Business School MBA program, the director of The Centre for Employee and Consumer Wellbeing, and a senior lecturer at Deakin University. He researches, consults and advises government, industry and NGOs predominantly in the field of consumer behaviour and marketing. In addition to his role at Deakin University, Paul is International Professor of Marketing and Governance at Universita Cattolica del Sacro Cuore in Milano, Italy, Special Counsel on Consumer Behaviour at the Australian Competition and Consumer Commission (ACCC), a director of the Telecommunications Industry Ombudsman (TIO), former chair of the Asylum Seeker Resource Centre, and a member of Consumer Affairs Victoria’s Advisory Forum, the Consumer Policy Research Centre’s Vulnerability Advisory Board and VicHealth’s Expert Panel in Social Marketing.
Latest articles by Paul Harrison
9 articles written by this author
Fear sells, but it's not always obvious – and it doesn't always work. Dr Paul Harrison explains why.
As more of Australia opens up, Dr Paul Harrison looks at the impact of so much uncertainty – and why it's an important part of our response to coronavirus.
Dr Paul Harrison takes us through how Victorians are adjusting to wearing masks – and what it means for the rest of Australia.
Consumer psychologist Dr Paul Harrison examines why the coronavirus has triggered Australians to panic buy basic supplies.
Is Valentine's Day a celebration of love or just a way to get us to buy more? Dr Paul Harrison takes a look at the psychological factors at play.
Are your New Year's resolutions already crumbling? Dr Paul Harrison shares some insights on how to make them last through January and beyond.
Do you ever get carried away at the virtual checkout? Dr Paul Harrison unpacks the psychological strategies that can influence us when we shop online.
Marketing expert Dr Paul Harrison explains the forces at work.
Marketing expert Dr Paul Harrison sheds light on why collectables are such a hit.