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Paul Harrison

Paul Harrison

Contributor

Dr Paul Harrison is the deputy director and marketing lead in the Deakin Business School MBA program, the director of The Centre for Employee and Consumer Wellbeing, and a senior lecturer at Deakin University. He researches, consults and advises government, industry and NGOs predominantly in the field of consumer behaviour and marketing. In addition to his role at Deakin University, Paul is International Professor of Marketing and Governance at Universita Cattolica del Sacro Cuore in Milano, Italy, Special Counsel on Consumer Behaviour at the Australian Competition and Consumer Commission (ACCC), a director of the Telecommunications Industry Ombudsman (TIO), former chair of the Asylum Seeker Resource Centre, and a member of Consumer Affairs Victoria’s Advisory Forum, the Consumer Policy Research Centre’s Vulnerability Advisory Board and VicHealth’s Expert Panel in Social Marketing.

Latest articles by Paul Harrison

7 articles written by this author

Will face masks become the new norm in Australia?

Dr Paul Harrison takes us through how Victorians are adjusting to wearing masks – and what it means for the rest of Australia.

Paul Harrison 29 July 2020
Will face masks become the new norm in Australia?

Why are people panic buying?

Consumer psychologist Dr Paul Harrison examines why the coronavirus has triggered Australians to panic buy basic supplies.

Paul Harrison 5 March 2020
Why are people panic buying?

Why do we give gifts on Valentine’s Day?

Is Valentine's Day a celebration of love or just a way to get us to buy more? Dr Paul Harrison takes a look at the psychological factors at play.

Paul Harrison 10 February 2020
Why do we give gifts on Valentine’s Day?

Why do we make and break New Year’s resolutions?

Are your New Year's resolutions already crumbling? Dr Paul Harrison shares some insights on how to make them last through January and beyond.

Paul Harrison 6 January 2020
Why do we make and break New Year’s resolutions?

Does online shopping make you spend more?

Do you ever get carried away at the virtual checkout? Dr Paul Harrison unpacks the psychological strategies that can influence us when we shop online.

Paul Harrison 5 December 2019
Does online shopping make you spend more?

How sales make us spend more money

Marketing expert Dr Paul Harrison explains the forces at work.

Paul Harrison 14 October 2019
How sales make us spend more money

Why are we hooked by Coles Little Shop and Woolworths Ooshies promotions?

Marketing expert Dr Paul Harrison sheds light on why collectables are such a hit.

Paul Harrison 24 September 2019
Why are we hooked by Coles Little Shop and Woolworths Ooshies promotions?
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