Finimize aims at cutting out all the noise when it comes to investing. With short, curated digital news, the app says it can help you make better decisions.
Finimize is a financial app which is designed to help those who cannot afford financial advice.
The service will help break down complex financial information into a conversational style that can either be read or listened to, depending on your preferences.
With an email and app service, you can pretty much gain access to financial news from anywhere.
You'll also gain access to a host of educational resources that will help you learn how investing works.
Finimize also boasts a community of more than 1 million members. If you're the type of person that enjoys a group environment, the service will appeal to you.
However, there are certainly some downsides to the service.
If you're fairly experienced or somebody who wants really in-depth analysis, Finimize probably isn't for you.
So it is the type of service some members will outgrow.
Pros
Education services you can learn at your own pace
Conversational style that is easy to understand
Community to help encourage your investments
Easy-to-use app
Cons
Free version will only give you access to one story a day
Doesn't provide the full context when it comes to financial news
Content set in UK time
What is Finimize?
Finimize is an investing newsletter for younger, less-experienced investors which aims to inform its subscribers in shorter, easy-to-digest snippets.
First launched in 2015 in the UK, the newsletter and app gives you a breakdown of markets, the economy and investing.
According to the company's message, Finimize was created to help those who want to get a return on their savings, without having to pay the costly fees of a financial adviser. As such, the app is heavily targeted as a retail solution for investors.
Daily newsletter
Finimize offers its members regular updates and insights through its daily newsletters which can be read or listened to. Stylistically, they are easy to digest due to the conversational nature.
This is offered to members whether they pay or not.
Finimize community
The app highlights that you will be part of a community that has over 1 million members. These members provide reviews of financial products and services as well as act as a bit of guide for newer investors to keep them on track.
Real-time insights
Finimize boasts that it has exclusive interviews, analysis, Q&A and VIP events that are all aimed at helping its members grow their financial knowledge and make more-informed decisions when it comes to investing.
Educational features
The app has a host of educational features which will help those learning become more-confident investors. Allowing you to learn at your own pace, Finimize offers in-depth education on personal finance and investing topics. The website and app can help explain the basics of trading right through to retirement planning and everything in between.
Finimize events
Another perk Finimize offers its members is its real-world and online events. Keeping to its core belief of helping you become a better investor, these events are aimed at personal financial planning, investing and other financial services.
Who is the app best for?
The app is pretty specific with who it is aimed at.
Its short, easy-to-understand content will mostly appeal to time-poor investors, while its conversational style will appeal to younger people.
To its credit, Finimize does a great job of servicing its target audience.
This app will help you gain news and insights into the world of share trading.
While the app is a great starting point for any investor, it doesn't have more-sophisticated information available to its members.
As such experienced traders or those who enjoy reading financial information might find it a bit basic for them.
Is it legit?
Finimize is a legitimate service.
While it delivers easy-to-read emails and app notifications through a conversational style, it does a good job of finding the balance between cutting out the jargon and giving investors what they need to know.
Fees
In Australia, Finimize Premium costs $99.99 per year or $8.33 per month.
worth the fees
If you're in Finimize's target audience, chances are it's worth the fees.
It is designed for younger and newer investors who will have the benefit of decades of compounding.
The most important thing for these members is to simply get started in a cost-effective way.
If an app that helps break down the news, gives daily alerts and has a community of investors to encourage you will help you get started then you'll absolutely see value in paying for Finimize.
The good thing about the app is you'll be able to sign up for a 7-day trial.
As such, you'll be able to make your own decisions about whether its style works for you.
On the other hand, if you're a more-experienced investor or have plenty of time to read and learn about investing this app might be a little too simple for you.
What other people saying
Finimize has a well-earned reputation within the market.
Apple users have given it a 4.8 out 5 with its over 5,000 reviews, while Trustpilot rates it a 3.8 out of 5, but with far fewer responders.
Overall, the app has earned its reputation as providing strong value to its members.
Sign up process
When it comes to signing up, it's a pretty quick process.
You'll need to have your email address and credit card handy.
Once you've clicked "sign up" and got a confirmation email, you'll just need to add a payment method. After that you will start receiving the service.
Support
If you run into any problems, support comes in 2 main ways:
Cameron Micallef is a personal finance journalist with eight years of experience, specialising in investing, property and household bills. He has written for Smart Property Investment, nestegg and Investor Daily. Cameron holds a Bachelor’s degree in Communication and Media Studies and Commerce, as well as a Tier 1 Generic Knowledge certification (RG146), ensuring compliance with ASIC standards.
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