How to buy Alphabet (GOOGL) shares in Australia

Learn how to easily invest in Alphabet shares.

Alphabet Inc
NASDAQ: GOOGL - USD
INTERNET CONTENT & INFORMATION
$2,751.33
- $86.39 ( - 3.04%)

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Alphabet (GOOGL) is an Internet and information business based in California. The company has two segments: Google and Other Bets. Google includes platforms such as Google Search, Gmail, Chrome, Android, Google Drive, YouTube and Google Maps. Other Bets is involved in selling Internet and TV services as well as licensing and research and development services.

How to buy shares in Alphabet

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Alphabet. Find the share by name or ticker symbol: GOOGL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alphabet reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$2837.72, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Alphabet, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Alphabet. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Alphabet stock price (NASDAQ:GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet shares at a glance

Information last updated 2021-10-23.
52-week rangeUS$1508.48 - US$2925.0801
50-day moving average US$2800.9968
200-day moving average US$2563.8232
Target priceUS$3167.97
PE ratio 29.8451
Dividend yield N/A (0%)
Earnings per share (TTM) US$92.187

Where to buy Alphabet stock

Name Product Standard brokerage for US shares Currency conversion fee Markets
eToro (global stocks)
US$0
50 pips (US$0.50 for every AU$100 exchanged)
Global shares, US shares, ETFs
Zero brokerage share trading on US, Hong Kong and European stocks with trades as low as $50.
Note: This broker offers CFDs which are volatile investment products and most clients lose money trading CFDs with this provider.
Join the world’s biggest social trading network when you trade stocks, commodities and currencies from the one account.
IG Share Trading
US$0
0.70%
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
US$0
50 pips (US$0.50 for every AU$100 exchanged)
ASX shares, US shares
Australia’s lowest-cost broker for ASX shares and ETFs.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
SelfWealth (Basic account)
US$9.5
0.60%
ASX shares, US shares
Trade ASX and US shares for a flat fee of $9.50, regardless of the trade size.
New customers receive free access to Community Insights with SelfWealth Premium for the first 90 days. Follow other investors and benchmark your portfolio performance.
Saxo Capital Markets (Classic account)
US$4
1%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
CMC Markets Invest
US$0
0.60%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Alphabet stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Alphabet share growth calculator

US$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

Considering buying Alphabet shares?

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Alphabet price performance over time

Historical closes compared with the last close of $2751.3301

1 week (2021-10-14) -2.54%
1 month (2021-09-23) -2.58%
3 months (2021-07-23) 3.42%
6 months (2021-04-23) 19.63%
1 year (2020-10-23) 68.49%
2 years (2019-10-24) 118.51%
3 years (2018-10-24) 160.27%
5 years (2016-10-24) 229.21%

Is Alphabet under- or over-valued?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Alphabet shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4338. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$75.6 billion (£54.9 billion).

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.

Alphabet financials

Revenue TTM US$220.3 billion
Operating margin TTM 28.45%
Gross profit TTM US$97.8 billion
Return on assets TTM 12.76%
Return on equity TTM 28.29%
Profit margin 28.57%
Book value 355.83
Market capitalisation US$1.8 trillion

TTM: trailing 12 months

Shorting Alphabet shares

There are currently 2.8 million Alphabet shares held short by investors – that's known as Alphabet's "short interest". This figure is 1.1% up from 2.7 million last month.

There are a few different ways that this level of interest in shorting Alphabet shares can be evaluated.

Alphabet's "short interest ratio" (SIR)

Alphabet's "short interest ratio" (SIR) is the quantity of Alphabet shares currently shorted divided by the average quantity of Alphabet shares traded daily (recently around 1.4 million). Alphabet's SIR currently stands at 2. In other words for every 100,000 Alphabet shares traded daily on the market, roughly 2000 shares are currently held short.

However Alphabet's short interest can also be evaluated against the total number of Alphabet shares, or, against the total number of tradable Alphabet shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Alphabet's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Alphabet shares in existence, roughly 0 shares are currently held short) or 0.0092% of the tradable shares (for every 100,000 tradable Alphabet shares, roughly 9 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Alphabet.

Find out more about how you can short Alphabet stock.

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet's environmental score

Environmental score: 3.52/100

Alphabet's social score

Social score: 6.37/100

Alphabet's governance score

Governance score: 7.99/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Environmental, social, and governance (ESG) summary

Alphabet Inc was last rated for ESG on: 2019-01-01.

Total ESG score 20.35
Total ESG percentile 29.34
Environmental score 3.52
Social score 6.37
Governance score 7.99
Level of controversy 4

Alphabet share dividends

We're not expecting Alphabet to pay a dividend over the next 12 months.

Have Alphabet's shares ever split?

Alphabet's shares were split on a 1998:1000 basis on 2 April 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1998 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 49.9% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as US$1508.48 up to US$2925.0801. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.03)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.0259. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet overview

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.

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