How to buy Alphabet shares in Australia

Alphabet (GOOGL) is an Internet and information business based in California. The company has two segments: Google and Other Bets. Google includes platforms such as Google Search, Gmail, Chrome, Android, Google Drive, YouTube and Google Maps. Other Bets is involved in selling Internet and TV services as well as licensing and research and development services.

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Have Alphabet's shares ever split?

Alphabet's shares were split on a 20:1 basis on 17 July 2022. So if you had owned 1 share the day before the split, the next day you would own 20 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet shares at a glance

Is it a good time to buy Alphabet stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is it worth buying Alphabet stock?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 31x. In other words, Alphabet shares trade at around 31x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Alphabet's P/E ratio is best considered in relation to those of others within the internet content & information industry or those of similar companies.

• Apple (AAPL.US): 37.90
• Microsoft Corporation (MSFT.US): 34.97
• N/A (FB.US): 0.00

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.7086. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Alphabet's PEG ratio in relation to those of similar companies.

• Apple (AAPL.US): 2.82
• Microsoft Corporation (MSFT.US): 2.09
• N/A (FB.US): 0.00

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$145.2 billion (£109.4 billion).

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure stock profitability.

To put Alphabet's EBITDA into context you can compare it against that of similar companies.

• Apple (AAPL.US): USD$144.7 billion
• Microsoft Corporation (MSFT.US): USD$166.4 billion

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as US$140.2347 up to US$328.83. A popular way to gauge a stock's volatility is its "beta".

Beta measures a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.082. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).

To put Alphabet's beta into context you can compare it against those of similar companies.

• Apple (AAPL.US): 1.109
• Microsoft Corporation (MSFT.US): 1.065

Alphabet financials

TTM: trailing 12 months

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Alphabet's total ESG risk score against those of similar companies.

• Apple (AAPL.US): 26.15
• Microsoft Corporation (MSFT.US): 18.94

Alphabet's environmental score

Environmental score: 3.52/100

Alphabet's social score

Social score: 6.37/100

Alphabet's governance score

Governance score: 7.99/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Wondering how that compares? Below are the controversy scores of similar companies.

• Apple (AAPL.US): 3
• Microsoft Corporation (MSFT.US): 3

Environmental, social, and governance (ESG) summary

Alphabet Inc Class A was last rated for ESG on: 2019-01-01.

Alphabet overview

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Frequently asked questions

• What's the difference between Alphabet's Class A, B and C shares?

  Alphabet has multiple share classes. Class A (GOOGL) shares give you one vote per share, while Class C (GOOG) shares have no voting rights. Class B shares are held mainly by company insiders and carry 10 votes each, but aren't traded publicly.

• Is Alphabet listed on the Australian Securities Exchange (ASX)?

  No, Alphabet is not listed on the ASX. It's traded on the NASDAQ in the United States under the tickers GOOGL and GOOG. Australian investors can still buy Alphabet shares through an online share trading platform that offers access to US markets.

• How can I buy fractional shares of Alphabet?

  Some trading platforms let you buy a portion of Alphabet stock, known as a fractional share. This means you can invest smaller amounts instead of buying a full share outright, which can be helpful given Alphabet's higher share price. Check if your broker supports fractional investing in US stocks.

• Does Alphabet pay dividends?

  Alphabet does not currently pay dividends. The company reinvests its profits into business growth, such as developing new products, technology and acquisitions. Investors typically look for long‑term share price growth rather than dividend income.

• Is there a minimum amount needed to invest in Alphabet?

  There's no set minimum from Alphabet itself, but your broker may have one. If your platform allows fractional shares, you can often start with as little as $1 AUD (converted to USD). Otherwise, you'll need enough to cover at least one full share plus any brokerage fees.

• Do I need to pay tax on my Alphabet shares?

  Yes. As an Australian resident, you'll generally need to declare any capital gains or dividends in your tax return. Gains are calculated when you sell your shares and currency movements can also affect your results. Consider seeking personalised tax advice before investing internationally.

• Can I hold Alphabet shares in my super fund?

  Many self‑managed super funds (SMSFs) allow investments in international equities, including Alphabet. You'll need to use a broker that supports SMSF trading and foreign markets. Always check your fund's investment strategy and compliance requirements before purchasing.

• What factors affect Alphabet's share price?

  Alphabet's stock price can move with its earnings results, advertising revenue trends, cloud business growth, global economic conditions, interest rates and broader US tech market movements. Regulatory and antitrust news can also influence market sentiment.

• What currency are Alphabet shares traded in?

  Alphabet shares are traded in US dollars (USD) on the NASDAQ exchange. When you buy shares from Australia, your broker will typically convert Australian dollars (AUD) into USD and fees or exchange rate differences may apply.

• Is it safe to invest in Alphabet shares?

  All share investments carry risk. Alphabet is one of the world's largest tech companies, but its stock price can still fluctuate. It's important to research the business, review its financial performance and assess how the investment fits your goals and risk tolerance before buying.