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How to buy Alphabet (GOOGL) shares in Australia

Learn how to easily invest in Alphabet shares.

Alphabet (GOOGL) is an Internet and information business based in California. The company has two segments: Google and Other Bets. Google includes platforms such as Google Search, Gmail, Chrome, Android, Google Drive, YouTube and Google Maps. Other Bets is involved in selling Internet and TV services as well as licensing and research and development services.

How to buy shares in Alphabet

  1. Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Alphabet. Find the share by name or ticker symbol: GOOGL. Research its history to confirm it's a solid investment that matches your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alphabet reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$176.3, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Alphabet, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Alphabet. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.

Alphabet stock price (NASDAQ:GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Have Alphabet's shares ever split?

Alphabet's shares were split on a 20:1 basis on 17 July 2022. So if you had owned 1 share the day before the split, the next day you would own 20 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet shares at a glance

Information last updated 2024-06-20.
52-week rangeUS$115.2178 - US$180.41
50-day moving average US$168.5282
200-day moving average US$146.1303
Target priceUS$194.26
PE ratio 26.8955
Dividend yield US$0 (0.46%)
Earnings per share (TTM) US$6.51

Alphabet share growth calculator

US$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

Alphabet price performance over time

Historical closes compared with the last close of $179.63

1 week (2024-06-14) 1.61%
1 month (2024-05-22) 1.84%
3 months (2024-03-22) 19.14%
6 months (2023-12-22) 26.96%
1 year (2023-06-22) 45.86%
2 years (2022-06-21) 61.04%
3 years (2021-06-21) 47.46%
5 years (2019-06-21) 219.24%

Compare trading platforms to buy Alphabet shares

Name Product Standard brokerage for US shares Currency conversion fee Asset class
eToro
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US$0
50-150 pips
ASX shares, Global shares, US shares, ETFs
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Moomoo Share Trading
US$0.99
55 pips or 0.0055 AUD/USD
ASX shares, Global shares, US shares, ETFs
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Tiger Brokers
Exclusive
Tiger Brokers
US$2
37 pips
ASX shares, Global shares, US shares, ETFs
Finder exclusive: 10 no-brokerage US or ASX market trades in the first 180 days + 7% p.a. on uninvested cash with first deposit of any amount, plus US$30 TSLA + US$30 NVDA shares with deposits up to AU$2000. T&Cs apply.
Trade Australian, US and Asian stocks with no minimum deposit on Tiger Broker’s feature-packed platform.
CMC Invest
Finder Award
CMC Invest
US$0
0.60%
ASX shares, Global shares, Options trading, US shares, ETFs
$0 brokerage on US, UK, Canadian and Japanese markets (FX spreads apply).
Trade over 45,000 shares and ETFs from Australia and 15 major global markets. Plus, buy Aussie shares or ETFs for $0 brokerage up to $1,000 (First buy order of each security, each day - excludes margin loan settled trades).
Webull
US$0.25
0.50% (50 pips)
ASX shares, Global shares, Options trading, US shares, ETFs
Get advanced research and trading tools with $0 brokerage and free lvl 2 NASDAQ stock data for 30 days. T&Cs apply.
Trade ASX and US stocks and US options, plus gain access to inbuilt news platforms and educational resources. You can also start trading for less with fractional shares.
Saxo Invested
US$1
0.25%
ASX shares, Global shares, Options trading, US shares, ETFs
Access 22,000+ stocks on 50+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Alphabet stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Alphabet under- or over-valued?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Alphabet shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

However, Alphabet's P/E ratio is best considered in relation to those of others within the internet content & information industry or those of similar companies.

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6437. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Alphabet's PEG ratio in relation to those of similar companies.

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$109.7 billion (£86.8 billion).

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure stock profitability.

To put Alphabet's EBITDA into context you can compare it against that of similar companies.

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as US$115.2178 up to US$180.41. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.01)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.01. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).

To put Alphabet's beta into context you can compare it against those of similar companies.

Alphabet financials

Revenue TTM US$318.1 billion
Operating margin TTM 32.52%
Gross profit TTM US$156.6 billion
Return on assets TTM 15.61%
Return on equity TTM 29.76%
Profit margin 25.9%
Book value 23.653
Market capitalisation US$2.2 trillion

TTM: trailing 12 months

Alphabet share dividends

3%

Dividend payout ratio: 3.07% of net profits

Recently Alphabet has paid out, on average, around 3.07% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.46% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Alphabet shareholders could enjoy a 0.46% return on their shares, in the form of dividend payments. In Alphabet's case, that would currently equate to about $0 per share.

While Alphabet's payout ratio might seem low, this can signify that Alphabet is investing more in its future growth.

Alphabet's most recent dividend payout was on 16 June 2024. The latest dividend was paid out to all shareholders who bought their shares by 9 June 2024 (the "ex-dividend date").

Alphabet's dividend payout ratio is perhaps best considered in relation to those of similar companies.

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

To gain some more context, you can compare Alphabet's total ESG risk score against those of similar companies.

Alphabet's environmental score

Environmental score: 3.52/100

Alphabet's social score

Social score: 6.37/100

Alphabet's governance score

Governance score: 7.99/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Wondering how that compares? Below are the controversy scores of similar companies.

Environmental, social, and governance (ESG) summary

Alphabet Inc Class A was last rated for ESG on: 2019-01-01.

Total ESG score 20.35
Total ESG percentile 29.34
Environmental score 3.52
Social score 6.37
Governance score 7.99
Level of controversy 4

Alphabet overview

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

Past developments

October 26: Alphabet has had its worse single day on the stock market since the March 2020 drop due to the coronavirus pandemic. Even though it beat revenue and earnings estimates, Google Cloud underperformed compared to Microsoft which saw its cloud business grow.

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