Global trading
Key takeaways
- Alphabet Inc Class A is an internet content & information business with stocks listed in the US.
- Alphabet shares (GOOGL) are listed on the NASDAQ and all prices are listed in US Dollars.
- Its last market close was US$288.93 - an increase of 1.8% over the previous week.
Alphabet (GOOGL) is an Internet and information business based in California. The company has two segments: Google and Other Bets. Google includes platforms such as Google Search, Gmail, Chrome, Android, Google Drive, YouTube and Google Maps. Other Bets is involved in selling Internet and TV services as well as licensing and research and development services.
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How to buy shares in Alphabet
- Compare share trading platforms. To buy shares in a company listed in the USA from Australia you'll need to find a trading platform that offers access to USA stock markets. Look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Alphabet. Find the share by name or ticker symbol: GOOGL. Research its history to confirm it's an investment that matches your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alphabet reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
- Decide on how many to buy. At last close price of US$288.93, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Alphabet, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Alphabet. Optimise your portfolio by tracking how your stock performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Alphabet overview
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
Alphabet price performance over time
Historical closes compared with the last close of US$288.93
| 1 week (2026-10-29) | 1.80% |
|---|---|
| 1 month (2026-10-06) | -16.90% |
| 3 months (2026-08-06) | -19.24% |
| 6 months (2026-05-06) | -27.41% |
| 1 year (2025-11-06) | 1.47% |
|---|---|
| 2 years (2024-11-06) | 63.69% |
| 3 years (2023-11-06) | 121.83% |
| 5 years (2021-11-05) | 94.11% |
Is it a good time to buy Alphabet stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Alphabet share price volatility
Over the last 12 months, Alphabet's shares have ranged in value from as little as US$269.9978 up to US$408.1037. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market ( average) beta is 1, while Alphabet's is 1.211. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).
Alphabet financials
| Revenue TTM | US$471.1 billion |
|---|---|
| Operating margin TTM | 31.81% |
| Gross profit TTM | US$286.7 billion |
| Return on assets TTM | 12.74% |
| Return on equity TTM | 44.29% |
| Profit margin | 50.03% |
| Book value | 53.646 |
| Market capitalisation | US$3.4 trillion |
| EBITDA | US$185 billion |
TTM: trailing 12 months
Alphabet share dividends
Dividend payout ratio: 4.49% of net profits
Recently Alphabet has paid out, on average, around 4.49% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.31% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Alphabet shareholders could enjoy a 0.31% return on their shares, in the form of dividend payments. In Alphabet's case, that would currently equate to about 0.86 per share.
While Alphabet's payout ratio might seem low, this can signify that Alphabet is investing more in its future growth.
Alphabet's most recent dividend payout was on 14 September 2026. The latest dividend was paid out to all shareholders who bought their shares by 4 September 2026 (the "ex-dividend date").
Have Alphabet's shares ever split?
Alphabet's shares were split on a 20:1 basis on 18 July 2022. So if you had owned 1 share the day before the split, the next day you would own 20 shares. This wouldn't directly have changed the overall worth of your Alphabet shares - just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.
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