Woolworths Rewards brings back Qantas Points
Woolworths Rewards removes Woolworths Dollars system, allowing members to earn 1 point per $1 spent on all eligible purchases.
Just nine months after introducing the new Woolworths Rewards program, the supermarket has announced that it will be getting rid of the Woolworths Dollars system and introducing a 1 point per $1 program similar to the old Everyday Rewards scheme as of Wednesday 31 August.
In late October 2015, Woolworths Rewards announced that it would be replacing its Everyday Rewards program with the Woolworths Rewards scheme. Rather than earning 1 point per $1 spent, members could only earn Woolworths Dollars on orange ticketed items. Woolworths also cut ties with Qantas, though this only lasted until January 2016 when the supermarket announced that special offers would allow members to redeem their Woolworths Dollars for Qantas Points every once in a while.
After some leaked documents appeared over the weekend, Woolworths has confirmed that Woolworths Rewards members will earn one point for every $1 spent at Woolworths supermarkets, Woolworths online, BWS and Caltex Woolworths fuel outlets as of next week. You will be able to use the points for automatic savings off your shopping, save them up for future shopping trips (which could come in handy around Christmas or birthdays) or convert them into Qantas Points. 2,000 Woolworths Points equals 870 Qantas Points or, in other words, members can earn 0.43 Qantas Points per $1 spent.
Unlike with the Everyday Rewards program, there is no minimum spend requirement to earn Qantas Points, whereas the Everyday Rewards program required members to spend $30 before they could convert Woolworths rewards to Qantas Points. If you're not already a Qantas Frequent Flyer, but would like to join, Woolworths Rewards members can sign up for free online.
Some of the extra value Woolworths Rewards members can expect from the rewards revamp include:
- Exclusive member offers across more than 990 Woolworths Supermarkets and 1270 BWS stores.
- The opportunity to earn at 530 Caltex Woolworths sites (in addition to existing fuel discounts earned with supermarket shopping).
- Bonus double-points on essential household items, including launch deals on fresh fruit and vegetables, fresh meat and at the deli and seafood counter.
- Increased personalised offers sent directly to members on items they already buy.
All Woolworths Dollar balances will be automatically converted to the equivalent points value next week, meaning members won't lose the value of the rewards they've built up since October last year.
Woolworths initially introduced the new Woolworths Rewards program because 60% of Everyday Rewards’ members who enrolled in the Qantas Frequent Flyer program failed to redeem points for any rewards in the last year and a further 33% of members had never redeemed any of their points. Claiming that the upcoming changes are a reaction to membership feedback, it would appear that the Woolworths Dollars strategy didn't go as well as they'd planned.