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Strategy, previously known as MicroStrategy, is a US-based enterprise software company that’s made headlines for its massive Bitcoin holdings. While it still provides business intelligence and analytics software, the company is now best known for using Bitcoin as its primary treasury reserve asset and of holding more BTC than any other publicly traded company.
If you’re based in Australia and want to invest in Strategy (NASDAQ:MSTR), you can do so through a share trading platform that offers access to US stocks. In this guide, we’ll walk you through the steps, explain the risks, and help you decide if Strategy fits your investment strategy.
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In 2020, Strategy became the first public company to adopt Bitcoin as its primary treasury reserve asset. Since then it’s only doubled down on this approach.
The company, led by Bitcoin advocate Michael Saylor, believes Bitcoin is a better long-term store of value than cash. With inflation eroding the value of fiat currencies, Strategy argues that Bitcoin offers protection and as well as the potential for massive upside.
By mid-2025, Strategy had accumulated more than 600,000 Bitcoin, making it the largest public corporate holder in the world. It continues to raise funds to buy more BTC, a move that has helped attract crypto-focused investors but also raised eyebrows among traditional analysts.
So while Strategy still sells enterprise software, its identity today is strongly tied to Bitcoin, with its share price often moving in line with the crypto market.
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MicroStrategy Incorporated's shares were split on a 10:1 basis on 7 August 2024. So if you had owned 1 share the day before the split, the next day you would own 10 shares. This wouldn't directly have changed the overall worth of your MicroStrategy Incorporated shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for MicroStrategy Incorporated shares which in turn could have impacted MicroStrategy Incorporated's share price.
Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.
Historical closes compared with the last close of $138.2
| 1 week (2026-03-17) | -8.04% |
|---|---|
| 1 month (2026-02-25) | 1.88% |
| 3 months (2025-12-24) | -12.92% |
| 6 months (2025-09-25) | -54.04% |
| 1 year (2025-03-25) | -59.57% |
|---|---|
| 2 years (2024-03-22) | -9.26% |
| 3 years (2023-03-24) | 438.43% |
| 5 years (2021-03-24) | 122.34% |
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Valuing MicroStrategy Incorporated stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of MicroStrategy Incorporated's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
MicroStrategy Incorporated's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.8502. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into MicroStrategy Incorporated's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Over the last 12 months, MicroStrategy Incorporated's shares have ranged in value from as little as US$104.17 up to US$457.22. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while MicroStrategy Incorporated's is 3.633. This would suggest that MicroStrategy Incorporated's shares are significantly more volatile than the average for this exchange and represent a higher risk.
| Revenue TTM | US$477.2 million |
|---|---|
| Gross profit TTM | US$327.8 million |
| Return on assets TTM | -7.78% |
| Return on equity TTM | -11.11% |
| Profit margin | 0% |
| Book value | 141.393 |
| Market capitalisation | US$46.1 billion |
| EBITDA | US$-5,443,467,776 |
TTM: trailing 12 months
We're not expecting MicroStrategy Incorporated to pay a dividend over the next 12 months.
"Strategy has become the poster child for corporate Bitcoin adoption. For investors who believe in the long-term value of crypto but prefer the structure of traditional equities, this company offers a unique blend of enterprise software and digital asset exposure."
Strategy Inc, together with its subsidiaries, operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally. It offers investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed income instruments. The company also provides AI-powered enterprise analytics software, including Strategy One, which provides non-technical users with the ability to directly access novel and actionable insights for decision-making. In addition, the company provides Strategy Mosaic, a universal intelligence layer that offers enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The company was formerly known as MicroStrategy Incorporated and changed its name to Strategy Inc in August 2025. The company was incorporated in 1989 and is headquartered in Tysons Corner, Virginia.
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