How to buy Salesforce (CRM) shares in Australia
Learn how to easily invest in Salesforce shares.
Salesforce.com Inc is a software - application business with stocks listed in the US. Salesforce shares (CRM) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was US$250.81 – a decrease of 3.53% over the previous week. Here's how to invest if you're based in Australia.
How to buy shares in Salesforce
- Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Salesforce. Find the share by name or ticker symbol: CRM. Research its history to confirm it's a solid investment that matches your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Salesforce reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
- Decide on how many to buy. At last close price of US$248.85, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Salesforce, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Salesforce. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.
What's in this guide?
- Salesforce key stats
- Compare share trading platforms
- Is Salesforce stock a buy or sell?
- Salesforce performance over time
- Is Salesforce suitable for ethical investing?
- Are Salesforce shares over-valued?
- Salesforce's financials
- How volatile are Salesforce shares?
- Does Salesforce pay a dividend?
- Have Salesforce shares ever split?
- Other common questions
Salesforce stock price (NYSE:CRM)Use our graph to track the performance of CRM stocks over time.
Have Salesforce's shares ever split?
Salesforce's shares were split on a 4:1 basis on 18 April 2013. So if you had owned 1 share the day before the split, the next day you would own 4 shares. This wouldn't directly have changed the overall worth of your Salesforce shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Salesforce shares which in turn could have impacted Salesforce's share price.
Salesforce shares at a glance
|52-week range||US$126.34 - US$263.43|
|50-day moving average||US$211.2692|
|200-day moving average||US$205.9468|
|Dividend yield||US$0 (0%)|
|Earnings per share (TTM)||US$2.63|
Salesforce price performance over time
|1 week (2023-12-01)||-3.53%|
|1 month (2023-11-09)||19.43%|
|3 months (2023-09-08)||11.59%|
|6 months (2023-06-09)||16.49%|
|1 year (2022-12-09)||91.30%|
|2 years (2021-12-09)||-5.11%|
|3 years (2020-12-09)||13.71%|
|5 years (2018-12-07)||84.49%|
Compare trading platforms to buy Salesforce shares
Is it a good time to buy Salesforce stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Is Salesforce under- or over-valued?
Valuing Salesforce stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Salesforce's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Salesforce's P/E ratio
Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 95x. In other words, Salesforce shares trade at around 95x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Salesforce's PEG ratio
Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.3764. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$8.5 billion (£6.8 billion).
The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure stock profitability.
Salesforce share price volatility
Over the last 12 months, Salesforce's shares have ranged in value from as little as US$126.34 up to US$263.43. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.24. This would suggest that Salesforce's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).
|Revenue TTM||US$34 billion|
|Operating margin TTM||17.84%|
|Gross profit TTM||US$23 billion|
|Return on assets TTM||3.68%|
|Return on equity TTM||4.41%|
|Market capitalisation||US$242.6 billion|
TTM: trailing 12 months
Salesforce share dividends
We're not expecting Salesforce to pay a dividend over the next 12 months.
Salesforce's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Salesforce's total ESG risk score
Total ESG risk: 13.24
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 01/01/2019) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Salesforce's environmental score
Environmental score: 0.97/100
Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Salesforce's social score
Social score: 5.99/100
Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Salesforce's governance score
Governance score: 4.28/100
Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Salesforce's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||13.24|
|Total ESG percentile||5.72|
|Environmental score percentile||4|
|Social score percentile||4|
|Governance score percentile||4|
|Level of controversy||2|
Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer service and support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business apps with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. The company's marketing services enables companies to plan, personalize, and optimize customer marketing journey and real time personalization and optimization; and commerce services, which empowers shopping experience across various points of commerce, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with advanced AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration service including MuleSoft, an easy to connect data from any system to deliver connected experiences. Additionally, the company provides genie customer data cloud, a hyperscale real-time data platform that powers the customer 360 platform; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and others; and offers salesforce easy for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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