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How to buy Salesforce (CRM) shares in Australia

Learn how to easily invest in Salesforce shares.

Salesforce.com Inc is a software - application business with stocks listed in the US. Salesforce shares (CRM) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was US$252.86 – an increase of 0.17% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Salesforce

  1. Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Salesforce. Find the share by name or ticker symbol: CRM. Research its history to confirm it's a solid investment that matches your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Salesforce reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$252.86, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Salesforce, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Salesforce. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.

Salesforce stock price (NYSE:CRM)

Use our graph to track the performance of CRM stocks over time.

Have Salesforce's shares ever split?

Salesforce's shares were split on a 4:1 basis on 17 April 2013. So if you had owned 1 share the day before the split, the next day you would own 4 shares. This wouldn't directly have changed the overall worth of your Salesforce shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Salesforce shares which in turn could have impacted Salesforce's share price.

Salesforce shares at a glance

Information last updated 2024-07-12.
52-week rangeUS$193.1267 - US$317.8046
50-day moving average US$257.6964
200-day moving average US$258.9199
Target priceUS$296.55
PE ratio 45.2468
Dividend yield US$0.4 (0.64%)
Earnings per share (TTM) US$5.55

Salesforce share growth calculator

US$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

Salesforce price performance over time

Historical closes compared with the last close of $252.86

1 week (2024-07-10) 0.11%
1 month (2024-06-17) 9.71%
3 months (2024-04-17) -8.49%
6 months (2024-01-17) -6.84%
1 year (2023-07-17) 10.90%
2 years (2022-07-15) 51.07%
3 years (2021-07-17) 1.04%
5 years (2019-07-17) 59.80%

Compare trading platforms to buy Salesforce shares

Name Product Standard brokerage for US shares Currency conversion fee Asset class
eToro
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eToro
US$0
50-150 pips
ASX shares, Global shares, US shares, ETFs
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CFD service. Capital at risk.
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Webull
Exclusive
Webull
US$0.25
0.50% (50 pips)
ASX shares, Global shares, Options trading, US shares, ETFs
Finder exclusive: Get an additional 30 days of $0 brokerage. Get advanced research and trading tools with $0 brokerage and free lvl 2 NASDAQ stock data for 30 days. T&Cs apply.
Trade ASX and US stocks and US options, plus gain access to inbuilt news platforms and educational resources. You can also start trading for less with fractional shares.
Moomoo Share Trading
US$0.99
55 pips or 0.0055 AUD/USD
ASX shares, Global shares, US shares, ETFs
Get 10 free shares + earn 6.8% p.a. on idle cash upon deposit. T&Cs apply.
Trade shares on the ASX, the US markets and buy ETFs with Moomoo. Plus join a community over 20 million investors.
Tiger Brokers
Exclusive
Tiger Brokers
US$2
37 pips
ASX shares, Global shares, US shares, ETFs
Finder exclusive: 10 no-brokerage US or ASX market trades in the first 180 days + 7% p.a. on uninvested cash with first deposit of any amount, plus US$30 TSLA + US$30 NVDA shares with deposits up to AU$2000. T&Cs apply.
Trade Australian, US and Asian stocks with no minimum deposit on Tiger Broker’s feature-packed platform.
CMC Invest
Finder Award
CMC Invest
US$0
0.60%
ASX shares, Global shares, Options trading, US shares, ETFs
$0 brokerage on US, UK, Canadian and Japanese markets (FX spreads apply).
Trade over 45,000 shares and ETFs from Australia and 15 major global markets. Plus, buy Aussie shares or ETFs for $0 brokerage up to $1,000 (First buy order of each security, each day - excludes margin loan settled trades).
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Salesforce stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Salesforce under- or over-valued?

Valuing Salesforce stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Salesforce's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Salesforce's P/E ratio

Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 45x. In other words, Salesforce shares trade at around 45x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Salesforce's PEG ratio

Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.5771. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Salesforce's EBITDA

Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$9.2 billion (£7.1 billion).

The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure stock profitability.

Salesforce share price volatility

Over the last 12 months, Salesforce's shares have ranged in value from as little as US$193.1267 up to US$317.8046. A popular way to gauge a stock's volatility is its "beta".

CRM.US volatility(beta: 1.29)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.291. This would suggest that Salesforce's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).

Salesforce financials

Revenue TTM US$35.7 billion
Operating margin TTM 18.8%
Gross profit TTM US$23 billion
Return on assets TTM 4.34%
Return on equity TTM 9.34%
Profit margin 15.3%
Book value 61.465
Market capitalisation US$243.3 billion

TTM: trailing 12 months

Salesforce share dividends

9%

Dividend payout ratio: 8.93% of net profits

Recently Salesforce has paid out, on average, around 8.93% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.64% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Salesforce shareholders could enjoy a 0.64% return on their shares, in the form of dividend payments. In Salesforce's case, that would currently equate to about $0.4 per share.

While Salesforce's payout ratio might seem low, this can signify that Salesforce is investing more in its future growth.

Salesforce's most recent dividend payout was on 24 July 2024. The latest dividend was paid out to all shareholders who bought their shares by 8 July 2024 (the "ex-dividend date").

Salesforce's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Salesforce's total ESG risk score

Total ESG risk: 13.24

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 12/31/2018) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Salesforce's environmental score

Environmental score: 0.97/100

Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Salesforce's social score

Social score: 5.99/100

Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Salesforce's governance score

Governance score: 4.28/100

Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Salesforce's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Salesforce.com Inc was last rated for ESG on: 2019-01-01.

Total ESG score 13.24
Total ESG percentile 5.72
Environmental score 0.97
Environmental score percentile 4
Social score 5.99
Social score percentile 4
Governance score 4.28
Governance score percentile 4
Level of controversy 2

Salesforce overview

Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

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