The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Key takeaways
- Salesforce is a software business with stocks listed in the US on the New York Stock Exchange.
- To buy stocks you'll need to use a trading platform which has access to the US markets. Compare foreign exhange fees when choosing a platform.
- Track Salesforce’s performance, dividends and ESG score regularly to decide whether to hold, buy more or diversify your portfolio.
Salesforce.com Inc is a software - application business with stocks listed in the US. Salesforce shares (CRM) are listed on the NYSE and all prices are listed in US Dollars. Here's how to invest if you're based in Australia.
How to buy shares in Salesforce
- Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Salesforce. Find the share by name or ticker symbol: CRM. Research its history to confirm it's a solid investment that matches your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Salesforce reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
- Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Salesforce, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Salesforce. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.
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Have Salesforce's shares ever split?
Salesforce's shares were split on a 4:1 basis on 17 April 2013. So if you had owned 1 share the day before the split, the next day you would own 4 shares. This wouldn't directly have changed the overall worth of your Salesforce shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Salesforce shares which in turn could have impacted Salesforce's share price.
Salesforce shares at a glance
Information last updated 2025-12-01.
| 52-week range | US$221.96 - US$366.7799 |
|---|---|
| 50-day moving average | US$243.5686 |
| 200-day moving average | US$261.0421 |
| Target price | US$327.8102 |
| PE ratio | 33.8908 |
| Dividend yield | US$1.632 (0.71%) |
| Earnings per share (TTM) | US$6.87 |
Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.
Is it a good time to buy Salesforce stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Is it worth buying Salesforce stock?
Valuing Salesforce stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Salesforce's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Salesforce's P/E ratio
Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 34x. In other words, Salesforce shares trade at around 34x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Salesforce's PEG ratio
Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0911. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Salesforce's EBITDA
Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$11.4 billion (£8.6 billion).
The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure stock profitability.
Salesforce share price volatility
Over the last 12 months, Salesforce's shares have ranged in value from as little as US$221.96 up to US$366.7799. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.243. This would suggest that Salesforce's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).
Salesforce financials
| Revenue TTM | US$39.5 billion |
|---|---|
| Operating margin TTM | 22.82% |
| Gross profit TTM | US$30.7 billion |
| Return on assets TTM | 5.52% |
| Return on equity TTM | 11.2% |
| Profit margin | 16.87% |
| Book value | 64.218 |
| Market capitalisation | US$222.6 billion |
| EBITDA | US$11.4 billion |
TTM: trailing 12 months
Salesforce share dividends
Dividend payout ratio: 19.93% of net profits
Recently Salesforce has paid out, on average, around 19.93% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.71% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Salesforce shareholders could enjoy a 0.71% return on their shares, in the form of dividend payments. In Salesforce's case, that would currently equate to about $1.632 per share.
While Salesforce's payout ratio might seem low, this can signify that Salesforce is investing more in its future growth.
Salesforce's most recent dividend payout was on 8 October 2025. The latest dividend was paid out to all shareholders who bought their shares by 16 September 2025 (the "ex-dividend date").
Salesforce's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Salesforce's total ESG risk score
Total ESG risk: 13.24
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 12/31/2018) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Salesforce's environmental score
Environmental score: 0.97/100
Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Salesforce's social score
Social score: 5.99/100
Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Salesforce's governance score
Governance score: 4.28/100
Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Salesforce's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
Salesforce.com Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 13.24 |
|---|---|
| Total ESG percentile | 5.72 |
| Environmental score | 0.97 |
| Environmental score percentile | 4 |
| Social score | 5.99 |
| Social score percentile | 4 |
| Governance score | 4.28 |
| Governance score percentile | 4 |
| Level of controversy | 2 |
Salesforce overview
Salesforce, Inc. provides customer relationship management (CRM) technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce ; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions, as well as Agentforce Command Center, an observability solution to manage, track, and scale AI agent activity. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. The company has a strategic partnership with Google to integrate Agentforce 360 with Google Workspace for sales and IT service, which expands the Salesforce Gemini integration. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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