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Booking Holdings Inc (BKNG) is a leading travel services business with stocks listed in the US. It opened the day at US$2359.9199 after a previous close of US$2345. During the day the price has varied from a low of USD2343.0601 to a high of USD2365.99. The latest price was USD2357.73 (25 minute delay). Booking is listed on the NASDAQ. All prices are listed in US Dollars.
How to buy shares in Booking
- Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Booking. Find the share by name or ticker symbol: BKNG. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Booking reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. At last close price of US$2268.9099, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Booking, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Booking. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
What's in this guide?
- Booking key stats
- Compare share trading platforms
- Is Booking stock a buy or sell?
- Booking performance over time
- Can I short Booking shares?
- Is Booking suitable for ethical investing?
- Are Booking shares over-valued?
- Booking's financials
- How volatile are Booking shares?
- Does Booking pay a dividend?
- Have Booking shares ever split?
- Other common questions
Booking share priceUse our graph to track the performance of BKNG stocks over time.
Booking shares at a glance
|52-week range||US$1303.25 - US$2482.8201|
|50-day moving average||US$2350.7969|
|200-day moving average||US$2086.4417|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||US$1.44|
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Is it a good time to buy Booking stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Booking price performance over time
|1 week (2021-04-15)||-3.10%|
|1 month (2021-03-19)||3.06%|
|3 months (2021-01-22)||14.11%|
|6 months (2020-10-22)||31.57%|
|1 year (2020-04-22)||74.00%|
|2 years (2019-04-22)||27.85%|
|3 years (2018-04-20)||10.62%|
|5 years (2016-04-22)||76.15%|
Is Booking under- or over-valued?
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's P/E ratio
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 1703x. In other words, Booking shares trade at around 1703x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Booking's PEG ratio
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0896. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$1 billion (£0.0 million).
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||US$6.8 billion|
|Operating margin TTM||8.53%|
|Gross profit TTM||US$4.9 billion|
|Return on assets TTM||1.68%|
|Return on equity TTM||1.09%|
|Market capitalisation||US$100.5 billion|
TTM: trailing 12 months
Shorting Booking shares
There are currently 823,619 Booking shares held short by investors – that's known as Booking's "short interest". This figure is 2.8% up from 801,313 last month.
There are a few different ways that this level of interest in shorting Booking shares can be evaluated.
Booking's "short interest ratio" (SIR)
Booking's "short interest ratio" (SIR) is the quantity of Booking shares currently shorted divided by the average quantity of Booking shares traded daily (recently around 440437.96791444). Booking's SIR currently stands at 1.87. In other words for every 100,000 Booking shares traded daily on the market, roughly 1870 shares are currently held short.
However Booking's short interest can also be evaluated against the total number of Booking shares, or, against the total number of tradable Booking shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Booking shares in existence, roughly 20 shares are currently held short) or 0.0202% of the tradable shares (for every 100,000 tradable Booking shares, roughly 20 shares are currently held short).
Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Booking.
Find out more about how you can short Booking stock.
Booking's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Booking's total ESG risk score
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Booking's environmental score
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Booking's social score
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Booking's governance score
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Booking's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||26.52|
|Total ESG percentile||25.36|
|Environmental score percentile||8|
|Social score percentile||8|
|Governance score percentile||8|
|Level of controversy||2|
Booking share dividends
We're not expecting Booking to pay a dividend over the next 12 months.
Have Booking's shares ever split?
Booking's shares were split on a 1:6 basis on 15 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Booking share price volatility
Over the last 12 months, Booking's shares have ranged in value from as little as US$1303.25 up to US$2482.8201. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2664. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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