The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Booking Holdings Inc (BKNG) is a leading travel services business with stocks listed in the US. It closed the previous market day at US$4914.6899. During the previous open market day, the price has varied from a low of USD4885.1499 to a high of USD4952.48. Booking is listed on the NASDAQ. All prices are listed in US Dollars.
How to buy shares in Booking
- Compare share trading platforms. To buy shares in a company listed in the US from Australia you'll need to find a trading platform that offers access to US stock markets. Look for a platform with low brokerage and foreign exchange fees.
- Open and fund your brokerage account. Complete an application with your personal and financial details, which will typically include your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
- Search for Booking. Find the share by name or ticker symbol: BKNG. Research its history to confirm it's a solid investment that matches your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Booking reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying using consistent intervals and amounts.
- Decide on how many to buy. At last close price of US$4914.6899, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Booking, depending on your broker.
- Check in on your investment. Congratulations, you own a part of Booking. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights.
Compare trading platforms to buy Booking shares
Compare other products
We currently don't have that product, but here are others to consider:
How we picked theseFinder Score for share trading platforms
We've scored over 30 share trading platforms assessing them for their core features, fees, customer experience and accessibility. Our experts give each platform a score out of 10.
Have Booking's shares ever split?
Booking's shares were split on a 1:6 basis on 15 June 2003. So if you had owned 6 shares the day before the split, the next day you would own 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Booking shares at a glance
Information last updated 2025-11-30.
| 52-week range | US$4082.143 - US$5829.3744 |
|---|---|
| 50-day moving average | US$5134.3794 |
| 200-day moving average | US$5199.7427 |
| Target price | US$6207.2104 |
| PE ratio | 31.9488 |
| Dividend yield | US$37.55 (0.76%) |
| Earnings per share (TTM) | US$153.83 |
Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.
Booking price performance over time
Historical closes compared with the last close of $4914.6899
| 1 week (2025-11-26) | 0.06% |
|---|---|
| 1 month (2025-11-04) | -1.54% |
| 3 months (2025-09-04) | -12.02% |
| 6 months (2025-06-04) | -11.56% |
| 1 year (2024-12-04) | -6.26% |
|---|---|
| 2 years (2023-12-04) | 56.79% |
| 3 years (2022-12-02) | 135.67% |
| 5 years (2020-12-04) | 131.28% |
Is it a good time to buy Booking stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Is it worth buying Booking stock?
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's P/E ratio
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 32x. In other words, Booking shares trade at around 32x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Booking's PEG ratio
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.9877. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$9.8 billion (£7.4 billion).
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure stock profitability.
Booking share price volatility
Over the last 12 months, Booking's shares have ranged in value from as little as US$4082.143 up to US$5829.3744. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.251. This would suggest that Booking's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).
Booking financials
| Revenue TTM | US$26 billion |
|---|---|
| Operating margin TTM | 44.9% |
| Gross profit TTM | US$22.7 billion |
| Return on assets TTM | 20.25% |
| Return on equity TTM | 225.74% |
| Profit margin | 19.37% |
| Book value | -146.596 |
| Market capitalisation | US$159.3 billion |
| EBITDA | US$9.8 billion |
TTM: trailing 12 months
Booking share dividends
Dividend payout ratio: 17.36% of net profits
Recently Booking has paid out, on average, around 17.36% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.78% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 0.78% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $37.55 per share.
While Booking's payout ratio might seem low, this can signify that Booking is investing more in its future growth.
Booking's most recent dividend payout was on 30 December 2025. The latest dividend was paid out to all shareholders who bought their shares by 4 December 2025 (the "ex-dividend date").
Booking's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Booking's total ESG risk score
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Booking's environmental score
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Booking's social score
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Booking's governance score
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Booking's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
Booking Holdings Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 26.52 |
|---|---|
| Total ESG percentile | 25.36 |
| Environmental score | 7.88 |
| Environmental score percentile | 8 |
| Social score | 15.4 |
| Social score percentile | 8 |
| Governance score | 12.24 |
| Governance score percentile | 8 |
| Level of controversy | 2 |
Booking overview
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Frequently asked questions
Sources
More resources on Finder
Ask a question
More guides on Finder
-
Best short term investments in Australia for 2025
If you have funds to invest for 2 or years or less, you can safely earn up to 5% p.a. through a high interest savings account, bonds or ETFs.
-
How to buy Washington H. Soul Pattinson and Company shares in Australia
Steps to owning and managing Washington H. Soul Pattinson and Company shares from in Australia.
-
How to invest in copper in Australia
Copper is an industrial metal with many applications. Here’s what you should consider before investing.
-
How to invest in financial stocks in Australia
Financial stocks drive the economy and affect many aspects of a consumer’s economic life.
-
How to buy Viva Energy shares in Australia
Steps to owning and managing Viva Energy shares from in Australia.
-
How to buy Verizon shares in Australia
Steps to owning and managing Verizon shares from in Australia.
-
How to buy Wells Fargo shares in Australia
Steps to owning and managing Wells Fargo shares from in Australia.
-
How to buy Visa shares in Australia
Steps to owning and managing Visa shares from in Australia.
-
How to invest in cannabis stocks
Just 5 years ago, few investors took cannabis stocks seriously; today, as billions of dollars pour into the sector, few doubt that it will be one of the next big disruptors.
-
How to buy Uber shares in Australia
Steps to owning and managing Uber shares from in Australia.