There are more women investing now than ever, and data tells us they can be better investors than their male counterparts. To find out more, we've rounded up important statistics from recent studies into investing that build a profile of female investors.
Data has been gathered from the ASX Australian Investor Study 2020 and the Fidelity Investments 2021 Women and Investments Study.
| Asset class | Female | Male |
|---|---|---|
| Australian shares held directly | 53% | 59% |
| Residential investment property | 37% | 39% |
| Term deposits | 31% | 25% |
| International shares held directly | 12% | 15% |
| Exchange-traded funds (ETFs) | 11% | 17% |
| Listed investment companies (LIC) | 7% | 10% |
| Investment properties | 8% | 11% |
| Investor type | Female | Male |
|---|---|---|
| New investors in the last 12 months | 45% | 55% |
| New investors 5–10 years ago | 31% | 69% |
| Intending to invest in the next 12 months | 51% | 49% |
| Challenge | Female | Male |
|---|---|---|
| Market volatility/risk | 35% | 36% |
| Fear of investment underperformance | 34% | 27% |
| Fear of hidden fees | 32% | 22% |
| Information overload, don't know who to trust | 30% | 25% |
| Difficult to identify the best companies | 30% | 27% |
| Not knowing what investments to select | 29% | 21% |
