Investing was once reserved for the wealthy and well-connected. But the rise of digital platforms has disrupted the financial landscape, making it possible for anyone with a smartphone and pocket change to participate.
This revolution has brought about a new era of retail investors, who are turning to digital platforms to invest in stocks, currencies, commodities and other assets.
In this guide, we'll explore some of the statistics around the trading platforms available in Australia today.
Online trading in Australia is still a relatively young industry.
Just over 20 years ago, only 18% of stock trades were conducted through online share trading platforms, with most investors relying on full-service brokers, according to the RBA. Back in 2001, there were just over a million Australians signed up to these platforms, with around 10 options available to choose from.
In 2026, an estimated 11.5 million Australians invest outside their superannuation and primary home, up from 10.2 million in 2023. Of investors who hold shares or other listed investments, 68% place trades through an online broker or trading platform, down slightly from 70% in 2023 (ASX Australian Investor Study 2026).
The number of trading platforms in Australia has grown significantly in recent years.
There are now around 40 online trading platforms, with over a quarter of them launched in just the past three years. CommSec, founded in 1997, remains the top online broker in the country, maintaining the largest customer base.
Mobile investment apps have simplified the investment process and made it easier for people to enter the stock market with a few clicks.
The following data is derived from Finder surveys between April and September 2022:
The following figures are based on Finder's analysis from August 2023:
Explore our comprehensive review of HALO Trading's features and fees for Australian traders.
Webull is a broker with zero-commission trading and a suite of tools to help you invest.
If you're thinking of trading stocks with Tiger Brokers, check out our review of this online broker's fees, safety and pros and cons first.
Is online broker Pearler the right choice for you? Find out in this guide to Pearler’s fees and features.
Here's all the key information you need to know to sell shares you inherited or received as a gift.
Gain access to the US and Australian markets for less through moomoo share trading accounts.
Earn interest on your cash balance and enjoy competitive brokerage fees from just $5 with Interactive Brokers.
IG share trading provides access to more than 13,000 stocks on Australian and international markets and is backed by low commissions and 24-hour support.
CMC Invest account features brokerage from as low as $9.90 and a host of research and market data options.
Learn about online share trading with CommSec and what your options are in this review.
