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How to buy Super Retail Group (SUL) shares in Australia

Learn how to easily invest in Super Retail Group shares.

Super Retail Group is a specialty retail business based in Australia. Super Retail Group shares (SUL) are listed on the Australian Securities Exchange (ASX) and all prices are in Australian dollars. Super Retail Group has a trailing 12-month revenue of around $3.9 billion. If you're looking to buy shares, check out the steps below.

How to buy shares in Super Retail Group

To buy shares listed in Australia such as Super Retail Group, you'll need to sign up to a broker with access to the ASX. Our table can help you compare share trading platforms and choose. Then follow these steps.

  1. Open and fund your brokerage account.
    Complete an application with your personal and financial details, including your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  2. Search for Super Retail Group.
    Find the share by name or ticker symbol: SUL. Research its history to confirm it's a solid investment against your financial goals.
  3. Purchase now or later.
    Buy today with a market order or use a limit order to delay your purchase until Super Retail Group reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
  4. Decide on how many to buy.
    At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  5. Check on your investment.
    Congratulations, you own a part of Super Retail Group. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.

Super Retail Group stock price (ASX:SUL)

Use our graph to track the performance of SUL stocks over time.

Super Retail Group shares at a glance

Information last updated 2024-07-19.
52-week range$11.0705 - $16.7476
50-day moving average $13.527
200-day moving average $14.5399
Target price$15.17
PE ratio 12.6261
Dividend yield $0.76 (5.23%)
Earnings per share (TTM) $1.15

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
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Is it a good time to buy Super Retail Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Super Retail Group price performance over time

Historical closes compared with the last close of A$15.39

1 week (2024-07-16) 8.84%
1 month (2024-06-21) 10.80%
3 months (2024-04-23) 1.92%
6 months (2024-01-23) -4.71%
1 year (2023-07-21) 27.72%
2 years (2022-07-22) 54.05%
3 years (2021-07-23) 17.57%
5 years (2019-07-23) 63.38%

Is Super Retail Group under- or over-valued?

Valuing Super Retail Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Super Retail Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Super Retail Group's P/E ratio

Super Retail Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Super Retail Group shares trade at around 13x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Super Retail Group's PEG ratio

Super Retail Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.71. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Super Retail Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Super Retail Group's EBITDA

Super Retail Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $501.7 million (£0.0 million).

The EBITDA is a measure of a Super Retail Group's overall financial performance and is widely used to measure stock profitability.

Super Retail Group financials

Revenue TTM $3.9 billion
Operating margin TTM 11.22%
Gross profit TTM $1.8 billion
Return on assets TTM 8.03%
Return on equity TTM 19.65%
Profit margin 6.78%
Book value 5.955
Market capitalisation $3.3 billion

TTM: trailing 12 months

Super Retail Group share dividends

68%

Dividend payout ratio: 67.77% of net profits

Recently Super Retail Group has paid out, on average, around 67.77% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.23% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Super Retail Group shareholders could enjoy a 5.23% return on their shares, in the form of dividend payments. In Super Retail Group's case, that would currently equate to about A$0.76 per share.

Super Retail Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 5 March 2024 (the "ex-dividend date").

Super Retail Group share price volatility

Over the last 12 months, Super Retail Group's shares have ranged in value from as little as $11.0705 up to $16.7476. A popular way to gauge a stock's volatility is its "beta".

SUL.AU volatility(beta: 1.18)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Super Retail Group's is 1.181. This would suggest that Super Retail Group's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).

Super Retail Group overview

Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, ropes, pegs, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, fish-finders, etc. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and others; and products for travel, touring, outdoor, garage, and shed, as well as vehicles for adventure activities. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online. It operates various stores. The company was founded in 1972 and is based in Strathpine, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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