Shein IPO: How to invest in the Shein IPO

Online fashion retailer Shein has reportedly filed to go public in the United States, according to several news sources.

While the filing is confidential, the lead underwriters are rumoured to be Goldman Sachs, JPMorgan Chase and Morgan Stanley.

Shein was first founded in China in 2012 and has since become a major player in the online fast fashion space. In mid 2023 it was valued at around US$66 billion in a funding round, although Bloomberg has reported it's eyeing a US$90 billion listing.

Shein's IPO will be a major test for the market as it follows several other major listings in recent months that fell short of the mark, including the Arm and Birkinstock IPOs.

Chinese shares listed in the US have also weakened in the last year thanks to more stringent Chinese regulation paired with a Chinese economic slowdown.

How to buy Shein IPO stock

You can't easily buy shares in Shein because it not yet a publicly listed company.

If Shein does move forward with an IPO, shares will be available to some investors in a limited capacity prior to listing on the stock exchange.

IPO stock is typically only available to wholesale (high net-worth) or institutional investors with access to the right brokers. However, in some cases, IPO stock is made available to retail investors through a limited number of online brokers.

If you're a retail investor, you can reach out to your broker to find out whether you can get direct access to pre-listed IPO stock. Typically your broker will need to have some kind of relationship with the underwriters - in this case they are Goldman Sachs, JPMorgan Chase and Morgan Stanley.

How to buy Shein shares after it goes public

If Shein does list on a US stock exchange, you'll be able to buy shares through a trading platform that has access to US stocks.

Follow the steps below:

1. Choose a platform. If you're a beginner, our share-trading platform table below can help you choose.
2. Open your account. You'll need your ID, bank details and tax file number.
3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
4. Search the platform for stock code: All listed stocks have a stock code. Shein does not have one because it has not filed to list on a stock exchange at the time of writing.
5. Research Shein shares. The platform may provide the latest information available or you can do your own research.
6. Buy your Shein shares. It's that simple.

The whole process can take as little as 15 minutes.

Should you buy Shein IPO stock?

You only need to look at the performance of other recent big name IPOs to see the risks associated with buying newly listed stock.

A month after British semi-conductor firm Arm listed in September 2023, its shares had fallen as much as 25%. Meanwhile Birkenstock shares fell 11% on the first day of its listing.

A company's IPO is typically surrounded by plenty of hype. Even valuators can get caught up - pricing a company as greater than its worth depending on how much buzz there is in investing circles.

This can make it difficult to discern the true value of the company. That being said, if you believe in the growth prospects of the company over the long-term, IPOs can also be a good opportunity to get in at a discount – especially if you can buy pre-listed IPO stock.

Compare trading platforms to buy shares

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Frequently asked questions

• When is SHEIN expected to go public?

  SHEIN hasn't confirmed a listing date yet. Reports suggest the company is preparing for an IPO, but timing will depend on market conditions and regulatory approvals. Keep an eye on financial news and this page for updates as details emerge.

• Where will SHEIN be listed when it goes public?

  While earlier reports suggested a New York or London listing, nothing has been finalised. The company has yet to announce the exchange or the jurisdiction of its IPO. Official filings will clarify this once submitted.

• Can Australians buy SHEIN shares before the IPO?

  At the moment, there’s no way for retail investors in Australia to buy SHEIN shares. Pre‑IPO investments are typically limited to institutional or accredited investors. Once the company lists, you’ll be able to invest through a share trading platform that offers access to that exchange.

• What will SHEIN’s stock ticker be?

  A ticker symbol hasn’t been announced. This will be confirmed closer to the IPO date when SHEIN files its prospectus or listing statement.

• How can I stay updated on the SHEIN IPO?

  You can register for updates from your trading platform or follow reputable financial news outlets. Many brokers also let you set alerts for upcoming IPOs, so you'll know as soon as SHEIN’s listing details are public.

• Is investing in an IPO risky?

  Yes. IPOs can be highly volatile as investors react to new information. Prices often fluctuate sharply during the first few days of trading. Make sure to read the company’s prospectus carefully and consider whether the investment suits your goals and risk tolerance.

• How can I buy international shares like SHEIN in Australia?

  You’ll need a share trading platform that offers access to overseas markets. Many Australian brokers allow you to buy US or UK stocks directly, while others partner with global platforms where you can trade international shares once they’re publicly listed.

• What alternatives are there to investing directly in SHEIN?

  If you want exposure to the online fashion sector before SHEIN lists, you could consider buying shares in similar publicly traded companies, or in ETFs that include e‑commerce or fast‑fashion stocks. Always compare fees, performance and diversification before investing.

• What percentage of N/A is owned by insiders or institutions?

  Currently N/A% of N/A shares are held by insiders and N/A% by institutions.

Written by

Kylie Purcell

Investments Analyst

Kylie Purcell is an experienced investments analyst and finance journalist with over a decade of expertise in a wide range of financial products, including online trading platforms, robo-advisors, stocks, ETFs and cryptocurrencies. She is a sought-after commentator and regularly shares her insights on the AFR, Yahoo Finance, The Motley Fool, SBS and News.com.au. Kylie hosts the Investment Finder video series and actively contributes to the investment community as a judge and panellist. She holds a Master of Arts in International Journalism, a Graduate Diploma in Economics, and ASIC-recognised certifications in securities and managed investments. See full bio

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