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There's a new micro-investing app on the scene causing plenty of noise and this time it's from one of the Big Four. The Commonwealth Bank has launched a sparkly new investing app called CommSec Pocket, which targets new investors with lower minimum trades and competitive brokerage fees.
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As the latest investment product offering from CBA, CommSec Pocket has more than a few heads turning. In many ways, it marks a new chapter for the bank towards newbie "millennial" investors, and it may well shake up Australia's investing landscape.
In a statement following its release, CommSec's executive general manager Richard Burns said the app aims to lower the barriers for new investors that find investing in shares too expensive or complex by "simplifying choice" and reducing costs.
The big selling point is that you can invest as little as $50 at a time in the stock market with brokerage fees starting at just $2. This compares to the usual minimum first investment of $500 for share trading and brokerage fees of around $10-$25, which are offered by most trading platforms.
That all sounds impressive, but is it as good as it sounds? To find out what the app had to offer and whether it lived up to the hype, I tried out CommSec Pocket for myself.
First, hold the press. It doesn't actually let you invest in shares as you might normally do. Instead, CommSec Pocket offers a list of exchange-traded funds (ETFs) in an easy-to-understand format.
ETFs are a bundle of stocks and other securities that are listed like shares on an exchange. Unlike shares, where you invest in a single security, ETFs let allow you to invest in a collection of them.
The concept of micro-investing with ETFs is not untested in Australia. Popular investment and robo-advice apps such as Raiz and StockSpot use similar methods where small amounts of money are bundled into a fund of ETFs. Despite this, there were a few features that caught my eye with CommSec Pocket. Here are some of the highlights:
CommSec Pocket offers 7 investment options to choose from with easy-to-understand themes covering industries, markets and global sectors. Scrolling through the fine print, you'll find the actual names of the listed ETFs:
What sets CommSec apart from others on the market is it clearly lays out where your money is going. It lets you choose an investing theme that suits you, but then offers extensive details about the ETF itself.
Within the app, you can explore the ETF's performance over several years, the list of companies held by the ETF, the ETF's management fees, a price chart and its product disclosure statement.
Also read: The highest performing ETFs of 2019
Before opening a CommSec Pocket account, you'll need to have either a pre-existing CommBank or CommSec account set up, which will be a pain for some users.
By clicking on "Explore" you're taken to a scrollable list of the investment options. CommSec Pocket makes this easy by clearly displaying the fund's theme, the price per unit and the name of the ETF.
While the minimum investment was $50, I found that the only option available for under $60 was the Sustainability Leaders fund (minimum $49), although presumably, this changes as the markets fluctuate.
If you choose the automatic monthly or fortnightly investment option, you're faced with the same minimum cost per unit and the same brokerage fee. That means that if I invest monthly in the Aussie Top 200 ETF, over the course of a year I will accumulate around $730 and pay around $24 in fees. When you think about it in those terms, it makes better sense to invest in one lump sum or stick with the main CommSec app, which lets you trade amounts up $1,000 for $10 in fees with far more choices.
The brokerage fee is broken down like this: $2 for amounts of $50-$1,000 and 0.2% of your trade value for amounts over $1,000. So if you're investing $5,000, you'll only be charged $10 per trade.
First, I like that it's really easy to use. It took about 10 minutes of playing around before I knew the app inside out. Another major plus is that it doesn't try to hide where your money is being invested. You clearly understand the fees, the returns and the risks involved. All big ticks in my book.
The $50 minimum investment is also a great incentive to get people interested in investing, and the $2 brokerage fee is about as low as it gets. Even if you invest a larger amount, the brokerage fee stays competitive.
While the individual fees are low, if you choose to invest small amounts frequently you could end up paying upwards of $50 per year in fees. This means you'll be paying higher fees than CommSec's main share trading platform and a dozen or so others on the market to invest the same amount. Although the incentive to get you putting aside small amounts is a nice one, it's the far costlier method.
Meanwhile, there are a few questions remaining about how CommSec selected these 7 ETFs and why other major providers such as Vanguard were left out. The Commonwealth Bank is a major force in Australia, these choices may well have a big impact on the ETF market.
CommSec Pocket was simple and fairly enjoyable to use. It offers new investors an easy way to start saving and getting involved in the share market. However, it pays to work out how often you plan to invest per year, what your fees will be and how much that will impact your investments.
Would I use the app? I've not ruled it out. It has far too few investment options for my taste, but the 7 ETFs cover a good range of themes, have decent returns and are reasonably low-risk index funds, which can be a great way to build wealth. If you've done your research and understand the risks involved, this app may be worth taking a look at.
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore is not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.