How to buy Super Retail Group shares

Own Super Retail Group shares in just a few minutes.


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Super Retail Group Limited is a specialty retail business based in Australia. Super Retail Group shares (SUL) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Super Retail Group has a trailing 12-month revenue of around $2.8 billion..

How to buy shares in Super Retail Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Super Retail Group. Find the share by name or ticker symbol: SUL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Super Retail Group reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price of $11.92, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Super Retail Group. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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For our Top Picks, we compared our Finder partners using a proprietary algorithm in August 2020. Keep in mind that our top picks may not always be the best for you, and you're encouraged to compare for yourself to find one that works for you. Read our full methodology here to find out more.

How has coronavirus impacted Super Retail Group's share price?

Since the stock market crash in March caused by coronavirus, Super Retail Group's share price has had significant positive movement.

Its last market close was $11.92, which is 18.12% up on its pre-crash value of $9.76 and 294.70% up on the lowest point reached during the March crash when the shares fell as low as $3.02.

If you had bought $1,000 worth of Super Retail Group shares at the start of February 2020, those shares would have been worth $442.53 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,280.33.

Super Retail Group share price

Use our graph to track the performance of SUL stocks over time.

Super Retail Group shares at a glance

Information last updated 2021-01-19.
52-week range$2.965 - $12.89
50-day moving average $10.69
200-day moving average $10.2721
Target price$9.38
PE ratio 21.4105
Dividend yield $0.39 (3.35%)
Earnings per share (TTM) $0.553

Share Trading Account Offer

IG Share Trading Offer


Standard brokerage - Australian shares

Share Trading Account Offer

Competitive broker fees on Australian and international shares

  • Brokerage - AU shares: From AUD 5 or 0.05%
  • Brokerage - US shares: USD 0
  • Sign-up process: Instant
  • Support - After hours: Yes
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Important: Share trading carries risk of capital loss.


Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data indicated here is updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
Finder Award
IG Share Trading
AUD 8 or 0.1%
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares, Forex, CFDs, Margin trading
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
Bell Direct Share Trading
AUD 15 or 0.1%
ASX shares, mFunds
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
Superhero share trading
ASX shares
Pay zero brokerage on all Australian ETFs.
Trade ASX stocks with a flat $5 commission fee and a low minimum investment of just $100.
CMC Markets Stockbroking
AUD 11 or 0.1%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, mFunds
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, managed funds, forex, commodities and cryptocurrencies, plus access up to 15 major global and Australian stock exchanges.
ANZ Share Investing
AUD 19.95
ASX shares, Global shares, Options trading, mFunds, ETFs, Warrants
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
Westpac Online Investing Account
AUD 19.95 or 0.11%
AUD 63.50 per year on the global markets account
ASX shares, Global shares, Options trading, US shares

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Is it a good time to buy Super Retail Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Super Retail Group price performance over time

Historical closes compared with the close of A$11.92 on 2020-10-22

1 week (2021-01-12) 3.11%
1 month (2020-12-18) 11.40%
3 months (2020-10-20) -1.16%
6 months (2020-07-20) 52.82%
1 year (2020-01-17) 22.13%
2 years (2019-01-18) 77.65%
3 years (2018-01-19) 33.63%
5 years (2016-01-19) 15.84%

Is Super Retail Group under- or over-valued?

Valuing Super Retail Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Super Retail Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Super Retail Group's P/E ratio

Super Retail Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, Super Retail Group shares trade at around 21x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Super Retail Group's PEG ratio

Super Retail Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.71. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Super Retail Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Super Retail Group's EBITDA

Super Retail Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $267.4 million (£0.0 million).

The EBITDA is a measure of a Super Retail Group's overall financial performance and is widely used to measure a its profitability.

Super Retail Group financials

Revenue TTM $2.8 billion
Operating margin TTM 7.49%
Gross profit TTM $1.3 billion
Return on assets TTM 5.81%
Return on equity TTM 12.2%
Profit margin 3.9%
Book value 4.512
Market capitalisation $2.7 billion

TTM: trailing 12 months

Super Retail Group share dividends


Dividend payout ratio: 64.74% of net profits

Recently Super Retail Group has paid out, on average, around 64.74% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.35% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Super Retail Group shareholders could enjoy a 3.35% return on their shares, in the form of dividend payments. In Super Retail Group's case, that would currently equate to about A$0.39 per share.

Super Retail Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 1 September 2020 (the "ex-dividend date").

Super Retail Group share price volatility

Over the last 12 months, Super Retail Group's shares have ranged in value from as little as $2.965 up to $12.89. A popular way to gauge a stock's volatility is its "beta".

SUL.AU volatility(beta: 1.2)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Super Retail Group's is 1.2002. This would suggest that Super Retail Group's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Super Retail Group overview

Super Retail Group Limited operates as a retailer of auto, sports, and outdoor leisure in Australia and New Zealand. The company offers automotive parts and accessories, handyman items, and tools and equipment to marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. It also provides footwear, fitness and sports equipment, apparel, and related accessories for casual enthusiast and serious competitors; and boating, camping, and fishing products, such as lures, rods and reels, tackle boxes, fishing nets, tents, ropes, pegs, cooking equipment, and clothing and hiking gears, as well as boating accessories comprising fishing rod holders, bilge pumps, fishfinders, and others. In addition, the company offers apparel and equipment for mountain climbers, campers, hikers, and others; and products for travel, touring, outdoors, garages, and sheds. It sells its products under the BCF, Macpac, Rebel, and Supercheap Auto brands. The company also offers its products online. As of June 27, 2020, it operated 281 Supercheap Auto stores in Australia and 45 Supercheap Auto stores in New Zealand; 160 rebel stores; 139 BCF stores; and 72 Macpac stores. The company was formerly known as Super Cheap Auto Group Limited and changed its name to Super Retail Group Limited in 2010. Super Retail Group Limited was founded in 1972 and is based in Strathpine, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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