How to buy Facebook (FB) shares in Australia

Learn how to easily invest in Facebook shares.

Facebook Inc
NASDAQ: FB - USD
INTERNET CONTENT & INFORMATION
$339.99
+ $4.65 ( + 1.39%)

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Facebook Inc is an internet content & information business with stocks listed in the US. Facebook shares (FB) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$339.99 – an increase of 4.76% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Facebook

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Facebook. Find the share by name or ticker symbol: FB. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Facebook reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$335.34, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Facebook, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Facebook. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Facebook stock price (NASDAQ:FB)

Use our graph to track the performance of FB stocks over time.

Facebook shares at a glance

Information last updated 2021-10-15.
52-week rangeUS$244.61 - US$384.33
50-day moving average US$355.3646
200-day moving average US$338.8019
Target priceUS$417.22
PE ratio 24.117
Dividend yield N/A (0%)
Earnings per share (TTM) US$13.466

Where to buy Facebook stock

Name Product Standard brokerage for US shares Currency conversion fee Markets
eToro (global stocks)
US$0
50 pips (US$0.50 for every AU$100 exchanged)
Global shares, US shares, ETFs
Zero brokerage share trading on US, Hong Kong and European stocks with trades as low as $50.
Note: This broker offers CFDs which are volatile investment products and most clients lose money trading CFDs with this provider.
Join the world’s biggest social trading network when you trade stocks, commodities and currencies from the one account.
IG Share Trading
US$0
0.70%
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
US$0
50 pips (US$0.50 for every AU$100 exchanged)
ASX shares, US shares
Australia’s lowest-cost broker for ASX shares and ETFs.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
SelfWealth (Basic account)
US$9.5
0.60%
ASX shares, US shares
Trade ASX and US shares for a flat fee of $9.50, regardless of the trade size.
New customers receive free access to Community Insights with SelfWealth Premium for the first 90 days. Follow other investors and benchmark your portfolio performance.
Saxo Capital Markets (Classic account)
US$4
1%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
CMC Markets Invest
US$0
0.60%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Facebook stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Facebook share growth calculator

US$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

Considering buying Facebook shares?

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Facebook price performance over time

Historical closes compared with the last close of $339.99

1 week (2021-10-13) 4.76%
1 month (2021-09-17) -6.78%
3 months (2021-07-20) -0.49%
6 months (2021-04-20) 12.34%
1 year (2020-10-20) 27.07%
2 years (2019-10-18) 82.94%
3 years (2018-10-19) 120.70%
5 years (2016-10-20) 161.53%

Is Facebook under- or over-valued?

Valuing Facebook stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Facebook's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Facebook's P/E ratio

Facebook's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Facebook shares trade at around 24x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Facebook's PEG ratio

Facebook's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8418. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Facebook's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Facebook's EBITDA

Facebook's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$52.1 billion (£37.8 billion).

The EBITDA is a measure of a Facebook's overall financial performance and is widely used to measure a its profitability.

Facebook financials

Revenue TTM US$104.8 billion
Operating margin TTM 42.52%
Gross profit TTM US$69.3 billion
Return on assets TTM 17.95%
Return on equity TTM 31.33%
Profit margin 37.18%
Book value 48.913
Market capitalisation US$915.6 billion

TTM: trailing 12 months

Shorting Facebook shares

There are currently 25.8 million Facebook shares held short by investors – that's known as Facebook's "short interest". This figure is 5.3% down from 27.3 million last month.

There are a few different ways that this level of interest in shorting Facebook shares can be evaluated.

Facebook's "short interest ratio" (SIR)

Facebook's "short interest ratio" (SIR) is the quantity of Facebook shares currently shorted divided by the average quantity of Facebook shares traded daily (recently around 15.8 million). Facebook's SIR currently stands at 1.63. In other words for every 100,000 Facebook shares traded daily on the market, roughly 1630 shares are currently held short.

However Facebook's short interest can also be evaluated against the total number of Facebook shares, or, against the total number of tradable Facebook shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Facebook's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Facebook shares in existence, roughly 10 shares are currently held short) or 0.0109% of the tradable shares (for every 100,000 tradable Facebook shares, roughly 11 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Facebook.

Find out more about how you can short Facebook stock.

Facebook's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Facebook.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Facebook's total ESG risk score

Total ESG risk: 29.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Facebook's overall score of 29.4 (as at 12/31/2018) is nothing to write home about – landing it in it in the 59th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Facebook is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Facebook's environmental score

Environmental score: 0.07/100

Facebook's social score

Social score: 13.68/100

Facebook's governance score

Governance score: 8.28/100

Facebook's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Facebook scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Facebook has a damaged public profile.

Environmental, social, and governance (ESG) summary

Facebook Inc was last rated for ESG on: 2019-01-01.

Total ESG score 29.4
Total ESG percentile 59.14
Environmental score 0.07
Social score 13.68
Governance score 8.28
Level of controversy 4

Facebook share dividends

We're not expecting Facebook to pay a dividend over the next 12 months.

Facebook share price volatility

Over the last 12 months, Facebook's shares have ranged in value from as little as US$244.61 up to US$384.33. A popular way to gauge a stock's volatility is its "beta".

FB.US volatility(beta: 1.32)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Facebook's is 1.3222. This would suggest that Facebook's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Facebook overview

Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and private messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application that is used by people and businesses to communicate in a private way. It also provides Facebook Reality Labs, an augmented and virtual reality product that help people feel connected, anytime, and anywhere. Facebook, Inc. was founded in 2004 and is headquartered in Menlo Park, California.

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