If we were to ask you what features would be most attractive to potential buyers, the list might involve swimming pools or 100-metre rollercoasters. That being said, it's hard to take one opinion as gospel when it comes to property, so we surveyed 1043 Australians to find out the truth: what do we actually care about most in our potential homes?
As it turns out the most desirable feature for a property was air conditioning – which one in every four houses has, according to ABS statistics. In fact, 65 percent of Aussies hold it as the most sought after property feature. This was followed by a carport or garage, which 60 percent of respondents as crucial when looking at a potential property.
Rounding out the top five were a backyard (52 percent of respondents), solar panels (33 percent of respondents) and an outdoor entertaining area (24 percent of respondents).
The full list of desired features is as follows, ranked by the proportion of Aussies that deemed that feature necessary:
- Air conditioning: 65 percent
- Carport/Garage: 60 percent
- Garden/Backyard: 52 percent
- Solar panels: 33 percent
- Deck/Pergola: 24 percent
- Dishwasher: 17 percent
- Swimming pool: 17 percent
- Built-in BBQ: 4 percent
- Water feature: 2 percent
- Garden gnomes: 2 percent
It may come as no surprise, but the research shows that men are more likely to view a garage as important to their next home than women, with 62 percent of men citing it as necessary compared to 58 percent of women. Please, tell us something we didn't already know!
If we were to break it down into generations, we would see that Gen Y are the most likely to want a swimming pool and a dishwasher, both vital for 23 percent of the population. By comparison, only 15 percent of baby boomers and 14 percent of Gen X
wanted a dishwasher. Just 10 percent of Baby Boomers wanted a swimming pool, compared to 21 percent of Gen X. This is an important consideration for anyone looking to sell or lease their home to one of the particular demographics. For example, if you're interested in getting younger tenant onboard (in the hopes that they'll be renting for longer), it would make sense to throw in a swimming pool before you go ahead and build that enormous car-shade.
Stereotypical or not, here are the property features certain areas of Australia care about the most
- The Northern Territory had the highest percentage of people who needed a swimming pool and air conditioning, sitting at 50 percent and 75 percent respectively. We don't blame them, it's so hot up there!
- Western Australians were the second most likely group to want a swimming pool in their next abode
- Overall, South Australians consider air conditioning (which sat at 80 percent of respondents) more important than any other state.
- The garage was most important to Queenslanders, at 63 percent, than any other property feature
- There's also hot demand for properties with off-street parking in New South Wales – paramount to 62 percent.
For those either looking to sell their property or simply make it a bit more attractive to tenants, this research provides a harrowing message that the big and flashy isn't always the best approach. Don't go installing a swimming pool if it's more likely your target market are just after a garage. Similarly, prospective buyers are going to be hot-headed in more ways than one if you've decided they need another car space over a comfortable room temperature inside by way of air conditioning.
Of course, when you decide that it's time to add an upgrade to your home, you should never go it alone and instead seek out some quality insights.