North America leads global Web3 adoption with 34% of users as of 2022.
DeFi activity saw 3.45 million users in 2021 highlighting early Web3 engagement.
Prepare for increasing Web3 regulation as 43% of consumers expect stricter rules.
The number of people actively using the internet is growing rapidly. As blockchain technology advances, many of these users will likely branch out and adopt what is growing to be known as Web3 – the decentralised internet.
Quick summary of Web3 statistics
North America holds a 34% share of the global Web3 market
Cryptocurrency participation in Asia rose over 700% throughout 2020
Nearly 3.5 million people actively used decentralised finance (DeFi) in 2021
43% of people surveyed expect Web3 to be more heavily regulated than Web2
Approximately one-third of people surveyed in 2021 agreed that Web3 would provide an increase in job opportunities and access to educational resources
What is Web3?
Web3, also known as the decentralised web, refers to the next generation of the internet that is being built using blockchain technology. It aims to create a more democratised internet by removing the need for centralised intermediaries.
In Web3, users have more control over their data, digital identity and online interactions. Smart contracts, decentralised applications (dapps) and peer-to-peer (P2P) networks are used to enable trustless transactions and interactions.
The vision for Web3 is to create an open and transparent internet that is more resistant to censorship, surveillance and data breaches. It has the potential to transform many industries, including finance, healthcare and social media.
Web3 examples
Web3 is an all-encompassing term used to describe applications built using blockchain technology. Some examples of Web3 include:
DeFi: Blockchain technology and Web3 are best known for their applications in decentralised finance. Blockchains, like Ethereum, BNB Chain and Polkadot, allow developers to create dapps for various financial services, including lending, borrowing and trading.
Social media: Web3 is being used to create social media platforms such as Lens Protocol and Steemit that are more transparent and democratic than centralised alternatives.
Supply chain management: Platforms like Provenance and Viant use blockchain technology to track products from their origin to their final destination.
Decentralised cloud storage: Web3 can also be used to create storage platforms that are more secure and private than traditional cloud services. Examples include Storj, IPFS and Filecoin.
Gaming: Decentralised technologies are fast being adopted in the gaming and virtual reality industries. Play-to-earn games provide a way for users to earn coins or tokens by completing missions or playing against other competitors.
Metaverse: The metaverse is a term popularised by Meta (Facebook) CEO Mark Zuckerberg that refers to a virtual universe where users can engage in various digital experiences, socialise and conduct business. Although Meta was one of the first big businesses to enter the metaverse narrative, it has quickly been adopted by blockchain-based projects and the Web3 community.
Global distribution of Web3 users
As of 2022, North America has the strongest Web3 user base, accounting for 34% of users worldwide. Following North America is Europe, with 24% of global users, while the Asia-Pacific region comes in third with 18%. The remaining Web3 users are split between the Middle East and Africa with 14% and South America with 10%.
How many people use Web3?
In 2021, DeFi had a total of 3,450,000 users, while blockchain gaming was a close second with 2,364,576 active participants. NFTs and the metaverse were relatively new to the scene and had the lowest numbers of users, with 412,578 and 50,000, respectively.
Top 10 decentralised applications (dapps) by revenue
Cumulative revenue shows how profitable a dapp is over the course of a given period – the graph above shows revenue generated between March 2022 and March 2023.
Although many of the top 10 revenue-generating dapps have native tokens, including Convex (CVX), Lido (LDO) and Synthetix (SNX), others do not. In fact, the dapp that produced the largest revenue from March 2022 to March 2023 was OpenSea. OpenSea is the world's largest NFT marketplace built on the Ethereum blockchain. Its revenue is generated through the commissioned trading of digital art and collectibles. Many of these popular collections are worth thousands of dollars.
The fact that the crypto dapp generating the highest is an NFT marketplace demonstrates the popularity of digital collectibles and helps to solidify their place in the industry's future.
Market capitalisation – Web2 vs Web3
In 2021, the market capitalisation of Web2, gaming and esports was over US$15 trillion, dominating that of the Web3 metaverse, which was worth only US$3 billion.
What is the potential of Web3 and the metaverse?
Approximately one-third of all participant interviews in 2021 agreed that the Web3 metaverse has the potential to open doors, including increasing access to education and job opportunities and allowing users to connect better on a global scale.
Web3 facts 2022
Blockchain and Web3 technology are being used to build an increasing proportion – approximately 46% – of financial applications. However, as its popularity grows, consumers anticipate that Web3 will be subject to more stringent regulation than its traditional counterpart.
Number of online users (millions)
China, India and the US are the top 3 countries in terms of the global number of online users. By 2022, China is estimated to have over 1 billion users, India 932.23 million users and the US 307.34 million users. Other countries that rank high are Indonesia, Brazil, Russia and Japan.
Sources
Was this content helpful to you?
Thank you for your feedback!
To make sure you get accurate and helpful information, this guide has been edited by
James Edwards
as part of our
fact-checking process.
Billy Endres was the cryptocurrency writer for Finder. He has a passion for Web3 and decentralisation technologies as well as cryptocurrencies. Billy’s background in software development helped open the door to the world of decentralised technologies, financial markets and technical writing.
See full bio
Billy's expertise
Billy
has written
16
Finder guides across topics including:
Web3 and decentralised technologies
Front-end development
Cryptocurrency futures trading and technical analysis
A panel of industry specialists give us their predictions on the price of Litecoin to 2035.
Important information about this website
Finder is a comparison service. We do not compare every product or every provider in the market.
We make money through commercial arrangements with some of the providers on this site. Products marked 'Sponsored', 'Promoted', 'Featured' or 'Advertisement' appear as a result of a commercial arrangement.
Our editorial content, product reviews and any 'Top Pick' designations are prepared independently of these commercial arrangements.
The default order of products in our tables can be influenced by commercial arrangements. You can re-sort or filter using the controls above each table.
Some content on this site may be generated or supported by AI tools. You should verify details directly with the provider.
Finder is one of Australia's leading comparison websites. We are committed to our readers and stand by our editorial principles.
Our comparison service does not include every product or every provider in the market. Some product issuers offer their products under multiple brands or through associated companies. Where we can, we identify the underlying issuer so you can compare like with like, but you should always check with the provider directly to confirm which brand you are dealing with.
Finder is a comparison website and an intermediary. We are not a product issuer and we do not provide personal financial or credit advice. When you click a link to a product, or apply for a product through our site, you deal directly with the product issuer. We may receive a referral fee, commission or other payment from the issuer if you click through, apply or take out a product. We describe these arrangements in more detail under 'How we make money' below.
Product features, fees, terms and eligibility criteria are set by the product issuer and may change. We rely on information supplied by issuers when we present product details on our site. Before you apply for or take out any product, you should confirm the details directly with the issuer.
We earn revenue from Finder in four principal ways:
Referral fees and commissions. When you click a product link, complete an enquiry form or apply for a product through our site, we may receive a referral fee, commission or other payment from the product issuer. We may also receive payment based on the volume of leads or conversions we send to an issuer.
Sponsored placements. Products marked 'Sponsored', 'Promoted', 'Featured' or 'Advertisement' appear as a result of a commercial arrangement between Finder and the issuer. These labels always indicate a paid placement. We do not use them for editorial choices.
Display advertising. Banner advertising, newsletter advertising and similar display ads on our site are paid by advertisers.
Content sponsorship. Some articles, videos and social media posts are sponsored by an issuer and are clearly labelled as such.
Our editorial opinions, product reviews and any 'Top Pick' designations are prepared independently of these commercial arrangements. A 'Top Pick' is an editorial choice made by our writers and editors based on the criteria described on each comparison page. A 'Top Pick' is not a personal recommendation and does not mean the product is appropriate for your circumstances.
If you would like to know whether we have a commercial arrangement with a specific product issuer, please contact us.
When products are grouped in a table or list, the default order can be influenced by commercial arrangements we have with product issuers. In some categories, sponsored or featured products appear in the top positions of the table by default, and are always labelled as such.
Other factors that influence default order include price, fees and features, and (where relevant) our editorial view of the product.
You can re-sort every comparison table using the controls above the table. You can filter by product features that matter to you. The order you see after re-sorting or filtering is not influenced by commercial arrangements.
Some content on this site is generated or supported by artificial intelligence tools, including our AI-powered assistant FinderBot. AI-generated content may contain errors. Please verify important information directly with the product issuer before making a financial decision. For more information about FinderBot, see the FinderBot Terms of Use and FinderBot Privacy Collection Notice.
Please read our website terms of use and privacy policy for more information about our services and our approach to privacy.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.