Bell Direct places orders onto the ASX in under a second, so you can take advantage of trading opportunities quicker.
Bell Direct offers an award-winning online share trading platform you can use to trade shares and more on the Australian Securities Exchange (ASX). Bell Direct charges tiered brokerage fees, meaning the more you trade the less you’ll pay.
Bell Direct offers a one second placement guarantee, promising to place eligible market-to-limit orders onto the ASX in under a second or you pay no brokerage fee for the trade. This allows you to jump on trading opportunities quickly, and at the price you want.
What awards has Bell Direct won?
- Investment Trends - highest overall client satisfaction 2014, 2015, 2016 and 2017.
- Australian Financial Review's Smart Investor blue ribbon awards - best online broker 2013, 2014, 2015, 2016 and 2017.
What can I trade with Bell Direct?
- ASX-listed equities
- ETFs (exchange traded funds)
- Warrants
- Interest rate securities
- Options
- Managed funds via mFund
- XTBs (exchange traded bonds)
- IPOs
Key features of Bell Direct share trading
Margin Lending
Increase your investment power by opening a margin lending account. You can borrow against the value of your existing portfolio without selling off assets, which is a tax effective way to access the equity in your investments and increase your investment power.
SMSF-friendly
Implement your self-managed super fund (SMSF) investment strategy using the Bell Direct online trading platform.
Broker research from Bell Potter
Get free access to the minds of the brokers at Bell Financial Group, key measures from Morningstar, ASX company announcements, live business news from Dow Jones Newswires and webcasts of ASX company announcements.
Trading tips
Get suggestions on bear and bull trades from Bell Direct everyday in your email inbox.
Easy tax reporting
Bell Direct provides a convenient end of year report which provides details about your account and transactions for the financial year as well as estimated dividends.
Mobile-friendly
Bell Direct offers a mobile optimised web based trading platform so you can make trades anywhere using your smartphone.
Free conditional orders
You can place advanced orders for trades to execute when your trigger conditions are met.
Bell Cash Trust
You can link a Bell Cash Trust to your trading account and automatically settle any proceeds from your trades directly to that account. Transfer funds into the account via BPAY, Electronic Funds Transfer or via cheque and have them ready to trade with when you need them. Funds are available at-call and even earn interest when not in use. There's no minimum deposit amount.
One second trades
Bell Direct guarantees eligible market-to-limit orders are placed onto the ASX within one second otherwise your trade is free.
Bell Direct premium service levels
The above features including email alerts, conditional orders, broker research, one-second guarantee and comprehensive tax reports are all free with a Bell Direct trading account. Depending on your trading requirements, Bell Direct also offers the following premium services.
| Service level | Features | Cost |
|---|---|---|
| Platinum live streaming | Live streaming of prices, so you don't need to constantly refresh your page. | $27.50 a month |
| Integrated WebIRESS | Access a constant stream of live market data with WebIRESS, including real-time quotes, market depth and trades. | $79 a month |
What support and information is available with Bell Direct?
Bell Direct offers a range of educational services to help you stay informed with what’s happening in the market. The list includes demos on how to use their tools and insights into the market about different industries.
There are a range of blogs and videos to help you learn, whatever your learning style is. Bell Direct TV gives you insights, updates and trading demonstrations, including daily market wraps and interviews with expert traders and CEOs.
You can get in touch with Bell Direct on the phone, fax, email or through postal address. It’s contact center is available 8am to 7pm Monday to Friday (Eastern Standard Time).
Fees charged by Bell Direct
BellDirect offers a straightforward fee schedule for trades conducted online. The more you trade, the less you pay in brokerage.
| Number of trades | Fees |
|---|---|
| Your first 10 trades per month | From $15 / trade |
| Your 11th to 30th trades per month | From $13 / trade |
| Your 31st trade and over per month | From $10 / trade |
| mFund trades (managed funds) | from $30 / trade |
What are the pros and cons of using Bell Direct for my next trade?
Pros
- One-second trade guarantee on eligible market-to-limit orders
- Tiered brokerage fees. The more you trade the cheaper it gets
- Free conditional orders
- Free research papers and reports from the affiliated Bell Potter Securities financial advisory team, as well as email alerts
Cons
- Phone orders are expensive
- Can't trade international equities
How do you open an account with Bell Direct?
You can apply online to take advantage of the award-winning Bell Direct online share trading platform. You must be 18 years or older, have an Australian residential address, a valid email address, mobile phone number and bank account to apply.
Once you’ve registered your details, you’ll need to verify your identity to complete the registration process. You can do this by sending a photo of your driver’s licence or passport and bank statement or utility bill to the email address provided to you during the application. Once Bell Direct receives all your information, your account will be opened within three business days.
