With energy prices rising, switch to a cheaper plan
Compare Prices Now

Bell Direct online share trading platform review

Bell Direct places orders onto the ASX in under a second, so you can take advantage of trading opportunities quicker.

Finder's rating: 4/5


Bell Direct offers an award-winning online share trading platform you can use to trade shares and more on the Australian Securities Exchange (ASX). Bell Direct charges tiered brokerage fees, meaning the more you trade the less you’ll pay.


Standard brokerage fee


Available markets

Phone, Email, Live chat


We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!


Type of broker Online only
ASX products Shares
Exchange traded options
Exchange traded funds
Available markets ASX
Standard brokerage $15
Support Phone
Live chat

What awards has Bell Direct won?

  • Investment Trends – Highest overall client satisfaction 2013, 2014, 2015, 2016, 2017, 2018, 2019
  • Investment Trends – Customer service 2021
Get $300 free brokerage until 30 June when you move to Bell Direct. New customers who open a trading account and transfer their stocks to Bell Direct will receive $300 of free brokerage until 30 June. All trades completed by close of business 30 June 2022 will be eligible towards the $300 of free brokerage. The brokerage paid will be refunded at the beginning of the month after the order(s) are executed. To access the $300 of free brokerage, holdings must be transferred to a Bell Direct portfolio. T&Cs apply.

What can I trade with Bell Direct?

  • ASX-listed equities
  • ETFs (exchange traded funds)
  • Warrants
  • Interest rate securities
  • Options
  • Managed funds via mFund
  • XTBs (exchange traded bonds)
  • IPOs

Key features of Bell Direct share trading


★★★★★ 4/5

Trading tools

★★★★★ 3.3/5

Research and education

★★★★★ 5/5

Available securities

★★★★★ 3/5

Customer support

★★★★★ 4/5

To learn how our star ratings are calculated, read the methodology here.

Margin lending

Increase your investment power by opening a margin lending account. You can borrow against the value of your existing portfolio without selling off assets, which is a tax effective way to access the equity in your investments and increase your investment power.


Implement your self-managed super fund (SMSF) investment strategy using the Bell Direct online trading platform.

Broker research from Bell Potter

Get free access to the minds of the brokers at Bell Financial Group, key measures from Morningstar, ASX company announcements, live business news from Dow Jones Newswires and webcasts of ASX company announcements.

Trading tips

Get suggestions on bear and bull trades from Bell Direct everyday in your email inbox.

Easy tax reporting

Bell Direct provides a convenient end of year report which provides details about your account and transactions for the financial year, as well as estimated dividends.


Bell Direct also offers an app version of its trading platform meaning you can make trades anywhere using your smartphone.

Free conditional orders

You can place advanced orders for trades to execute when your trigger conditions are met.

Direct Investment Account

You can link a Direct Investment Account to your trading account and automatically settle any proceeds from your trades directly to that account. Transfer funds into the account via BPAY, Electronic Funds Transfer or via cheque and have them ready to trade with when you need them. Funds are available at-call and there's no minimum deposit amount.

1-second trades

Bell Direct guarantees eligible market-to-limit orders are placed onto the ASX within 1 second otherwise your trade is free.

Bell Direct premium service levels

The above features including email alerts, conditional orders, broker research, 1-second guarantee and comprehensive tax reports are all free with a Bell Direct trading account. Depending on your trading requirements, Bell Direct also offers the following premium services.

Service levelFeatures Cost
Platinum live streamingLive streaming of prices, so you don't need to constantly refresh your page.$27.50 a month
Integrated WebIRESSAccess a constant stream of live market data with WebIRESS, including real-time quotes, market depth and trades.$79 a month

What support and information is available with Bell Direct?

Bell Direct offers a range of educational services to help you stay informed with what’s happening in the market. The list includes demos on how to use their tools and insights into the market about different industries.

There are a range of blogs and videos to help you learn, whatever your learning style is. Bell Direct TV gives you insights, updates and trading demonstrations, including daily market wraps and interviews with expert traders and CEOs.

You can get in touch with Bell Direct on the phone, email, live chat or via postal address. Its contact centre is available 8am to 7pm, Monday to Friday (Eastern Standard Time).

Fees charged by Bell Direct

Bell Direct offers a straightforward fee schedule for trades conducted online. The more you trade, the less you pay in brokerage.

Number of tradesFees
Your first 10 trades per monthFrom $15 / trade
Your 11th to 30th trades per monthFrom $13 / trade
Your 31st trade and over per monthFrom $10 / trade
mFund trades (managed funds)From $30 / trade

What are the pros and cons of using Bell Direct for my next trade?


  • Eligible market-to-limit orders are placed onto the ASX within 1 second
  • Tiered brokerage fees – the more you trade the cheaper it gets
  • Free conditional orders
  • Free research papers and reports from the affiliated Bell Potter Securities financial advisory team, as well as email alerts


  • Phone orders are expensive
  • Can't trade international equities
Back to top

How do you open an account with Bell Direct?

You can apply online to take advantage of the award-winning Bell Direct online share trading platform. You must be 18 years or older, have an Australian residential address, a valid email address, mobile phone number and bank account to apply.

Once you’ve registered your details, you’ll need to verify your identity to complete the registration process. You can do this by sending a photo of your driver’s licence or passport and bank statement or utility bill to the email address provided to you during the application. Once Bell Direct receives all your information, your account will be opened within 3 business days.


Ask an expert

To ask a question simply log in via your email or create an account.

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.


  1. Default Gravatar
    March 20, 2020

    How much a month for inactive account if I buy shares and just leave them sit for a couple years and do not buy and sell after initial buying?

    • Avatarfinder Customer Care
      March 20, 2020

      Hi Michelle,

      Thanks for freaching out to Finder.

      Bell Direct does not have any account maintenance fees. This means if you buy shares through Bell Direct, you will be charged a brokerage for that purchase which depends on your order value and trading frequency but will be charged nothing if you leave them sitting idle in your trading account later.

      As of now, Bell Direct has not set any limit for how long an account can be inactive.

      I hope this helps.


  2. Default Gravatar
    April 2, 2019

    I would like to setup a small share trading portfolio for my son (aged 15)

    • Default Gravatar
      April 3, 2019

      Hi Damien,

      Thanks for getting in touch with Finder! It’s great to know that you’re setting this for your son. However as it says on our page, the minimum age to set up a trading portfolio, he must be 18 years old and over.

      Hope this clarifies!


  3. Default Gravatar
    November 21, 2018

    1. Is there a free trial or can the function be used for 1 month paid use only to see if it is suitable?
    2. Can data be entered via Exetel or a software direct for testing purposes myself?

    • Avatarfinder Customer Care
      November 30, 2018

      Hi Cressyfalcon,

      Thanks for reaching out to Finder.

      Unfortunately, Bell Direct does not offer any free trial account or service.

      If you are still looking to compare share trading platforms, you can use our comparison table to help you find the platform that suits you. Some of the share trading platforms on this list may offer free trial accounts so they may be worth checking. When you are ready, press the “Go to site” button to sign up or speak to a representative.

      I hope this helps.


Go to site