The Finder Customer Satisfaction Awards are decided by the only votes that really matter – yours. We surveyed health insurance customers to tell us about their experiences.
Most Loved Health Insurance: AIA
AIA was won Most Loved Health Insurance with a score of 4.29.
Loved Brand
HBF
HBF received a Loved Brand badge for its health insurance.
HBF
HBF received a Loved Brand badge for its health insurance.
Qantas
Qantas was honoured as a Loved Brand for its health insurance.
Qantas
Qantas was honoured as a Loved Brand for its health insurance.
Top Value Health Insurance: AIA
AIA won Top Value health insurance with a score of 4.32.
Value
GMHBA
GMHBA earned a Value badge for its health insurance.
GMHBA
GMHBA earned a Value badge for its health insurance.
Qantas
Qantas was recognised for Value in health insurance.
Qantas
Qantas was recognised for Value in health insurance.
Most Trusted Health Insurance: AIA
AIA won Most Trusted health insurance with a score of 4.27.
Trusted Brand
Australian Unity
Australian Unity received a Trusted Brand badge for its health insurance.
Australian Unity
Australian Unity received a Trusted Brand badge for its health insurance.
HBF
HBF was honoured as a Trusted Brand for its health insurance.
HBF
HBF was honoured as a Trusted Brand for its health insurance.
Legendary Service Health Insurance: AIA
AIA won Legendary Service health insurance with a score of 4.22.
Quality Service
Australian Unity
Australian Unity earned a Quality Service badge for its health insurance.
Australian Unity
Australian Unity earned a Quality Service badge for its health insurance.
HBF
HBF was recognised for Quality Service in health insurance.
HBF
HBF was recognised for Quality Service in health insurance.
Easiest to Claim Health Insurance: HBF
HBF won for Easiest to Claim Health Insurance with a score of 4.30.
Easy to Claim
AIA
AIA received an Easy to Claim badge for its health insurance.
AIA
AIA received an Easy to Claim badge for its health insurance.
GMHBA
GMHBA was honoured for being Easy to Claim in health insurance.
GMHBA
GMHBA was honoured for being Easy to Claim in health insurance.
Top Rated Health Education: AIA
AIA won Top Rated Health Education with a score of 4.24.
Highly Rated
AAMI
AAMI earned a Highly Rated badge for its health education.
AAMI
AAMI earned a Highly Rated badge for its health education.
Qantas
Qantas was recognised for its Highly Rated health education.
Qantas
Qantas was recognised for its Highly Rated health education.
Most Recommended Health Insurance: AIA
AIA was the Most Recommended Health Insurance brand with a score of 4.29.
Recommended Brand
HBF
HBF received a Recommended Brand badge for its health insurance.
HBF
HBF received a Recommended Brand badge for its health insurance.
GMHBA
GMHBA was honoured as a Recommended Brand for its health insurance.
GMHBA
GMHBA was honoured as a Recommended Brand for its health insurance.
Most Loved Health Insurance - Dental Cover: HBF
HBF won Most Loved Health Insurance - Dental Cover, notching up a score of 4.23.
Loved Brand
Australian Unity
Australian Unity landed Loved Brand for its health insurance - dental cover.
Australian Unity
Australian Unity landed Loved Brand for its health insurance - dental cover.
NIB
NIB received Loved Brand recognition for its health insurance - dental cover.
NIB
NIB received Loved Brand recognition for its health insurance - dental cover.
Legendary Service Health Insurance - Dental Cover: HBF
HBF secured Legendary Service Health Insurance - Dental Cover with a score of 4.26.
Quality Service
NIB
NIB was commended for Quality Service in the health insurance - dental cover category.
NIB
NIB was commended for Quality Service in the health insurance - dental cover category.
Australian Unity
Australian Unity secured Quality Service for its health insurance - dental cover.
Australian Unity
Australian Unity secured Quality Service for its health insurance - dental cover.
Easiest to Claim Health Insurance - Dental Cover: Australian Unity
Australian Unity finished first for Easiest to Claim Health Insurance - Dental Cover, scoring 4.61.
Easy to Claim
HBF
HBF claimed Easy to Claim for its health insurance - dental cover.
HBF
HBF claimed Easy to Claim for its health insurance - dental cover.
Medibank
Medibank was recognised for Easy to Claim in its health insurance - dental cover.
Medibank
Medibank was recognised for Easy to Claim in its health insurance - dental cover.
Most Trusted Health Insurance - Dental Cover: HBF
HBF was named the winner of Most Trusted Health Insurance - Dental Cover with a score of 4.36.
Trusted Brand
Australian Unity
Australian Unity came away with Trusted Brand for its health insurance - dental cover.
Australian Unity
Australian Unity came away with Trusted Brand for its health insurance - dental cover.
NIB
NIB scored Trusted Brand for its health insurance - dental cover.
NIB
NIB scored Trusted Brand for its health insurance - dental cover.
Top Value Health Insurance - Dental Cover: HBF
HBF snagged the top spot for Top Value Health Insurance - Dental Cover, scoring 4.12.
Value
Australian Unity
Australian Unity earned Value for its health insurance - dental cover.
Australian Unity
Australian Unity earned Value for its health insurance - dental cover.
Medibank
Medibank picked up Value for its health insurance - dental cover.
Medibank
Medibank picked up Value for its health insurance - dental cover.
Top Rated Dental Network: Australian Unity
Australian Unity came first for Top Rated Dental Network, with a score of 4.41.
Highly Rated
HBF
HBF was awarded Highly Rated for dental networks.
HBF
HBF was awarded Highly Rated for dental networks.
Medibank
Medibank took home Highly Rated for dental networks.
Medibank
Medibank took home Highly Rated for dental networks.
Top Rated Health Insurance - Dentist Quality: NIB
NIB took out the top spot for Top Rated Health Insurance - Dentist Quality, scoring 4.34.
Highly Rated
HBF
HBF landed Highly Rated for its health insurance - dentist quality.
HBF
HBF landed Highly Rated for its health insurance - dentist quality.
Australian Unity
Australian Unity received Highly Rated recognition for its health insurance - dentist quality.
Australian Unity
Australian Unity received Highly Rated recognition for its health insurance - dentist quality.
Top Rated Dental Service Coverage: HBF
HBF claimed Top Rated Dental Service Coverage with a score of 4.19.
Highly Rated
AAMI
AAMI was commended for Highly Rated in the dental service coverage category.
AAMI
AAMI was commended for Highly Rated in the dental service coverage category.
ahm
ahm secured Highly Rated for its dental service coverage.
ahm
ahm secured Highly Rated for its dental service coverage.
Most Recommended Health Insurance - Dental Cover: AAMI
AAMI came out on top for Most Recommended Health Insurance - Dental Cover, earning a score of 4.08.
Recommended Brand
HBF
HBF claimed Recommended Brand for its health insurance - dental cover.
HBF
HBF claimed Recommended Brand for its health insurance - dental cover.
Australian Unity
Australian Unity was recognised for Recommended Brand in its health insurance - dental cover.
Australian Unity
Australian Unity was recognised for Recommended Brand in its health insurance - dental cover.
Most Loved Health Insurance - Optical Cover: HBF
HBF finished first for Most Loved Health Insurance - Optical Cover, scoring 4.26.
Loved Brand
NIB
NIB earned Loved Brand for its health insurance - optical cover.
NIB
NIB earned Loved Brand for its health insurance - optical cover.
Australian Unity
Australian Unity picked up Loved Brand for its health insurance - optical cover.
Australian Unity
Australian Unity picked up Loved Brand for its health insurance - optical cover.
Legendary Service Health Insurance - Optical Cover: HBF
HBF was named the winner of Legendary Service Health Insurance - Optical Cover with a score of 4.34.
Quality Service
Australian Unity
Australian Unity was awarded Quality Service for its health insurance - optical cover.
Australian Unity
Australian Unity was awarded Quality Service for its health insurance - optical cover.
ahm
ahm took home Quality Service for its health insurance - optical cover.
ahm
ahm took home Quality Service for its health insurance - optical cover.
Easiest to Claim Health Insurance - Optical Cover: HBF
HBF snagged the top spot for Easiest to Claim Health Insurance - Optical Cover, scoring 4.54.
Easy to Claim
Australian Unity
Australian Unity landed Easy to Claim for its health insurance - optical cover.
Australian Unity
Australian Unity landed Easy to Claim for its health insurance - optical cover.
NIB
NIB received Easy to Claim recognition for its health insurance - optical cover.
NIB
NIB received Easy to Claim recognition for its health insurance - optical cover.
Most Trusted Health Insurance - Optical Cover: HBF
HBF came first for Most Trusted Health Insurance - Optical Cover, with a score of 4.37.
Trusted Brand
NIB
NIB was commended for Trusted Brand in the health insurance - optical cover category.
NIB
NIB was commended for Trusted Brand in the health insurance - optical cover category.
ahm
ahm secured Trusted Brand for its health insurance - optical cover.
ahm
ahm secured Trusted Brand for its health insurance - optical cover.
Top Value Health Insurance - Optical Cover: NIB
NIB took out the top spot for Top Value Health Insurance - Optical Cover, scoring 4.20.
Value
HBF
HBF claimed Value for its health insurance - optical cover.
HBF
HBF claimed Value for its health insurance - optical cover.
ahm
ahm was recognised for Value in its health insurance - optical cover.
ahm
ahm was recognised for Value in its health insurance - optical cover.
Top Rated Optical Network: Australian Unity
Australian Unity claimed Top Rated Optical Network with a score of 4.41.
Highly Rated
HBF
HBF came away with Highly Rated for optical networks.
HBF
HBF came away with Highly Rated for optical networks.
NIB
NIB scored Highly Rated for optical networks.
NIB
NIB scored Highly Rated for optical networks.
Top Rated Optometrists: Australian Unity
Australian Unity came out on top for Top Rated Optometrists, earning a score of 4.41.
Highly Rated
NIB
NIB earned Highly Rated for its optometrists.
NIB
NIB earned Highly Rated for its optometrists.
HBF
HBF picked up Highly Rated for its optometrists.
HBF
HBF picked up Highly Rated for its optometrists.
Top Rated Optical Service Coverage: Australian Unity
Australian Unity was crowned the winner of Top Rated Optical Service Coverage, scoring 4.35.
Highly Rated
NIB
NIB was awarded Highly Rated for its optical service coverage.
NIB
NIB was awarded Highly Rated for its optical service coverage.
HBF
HBF took home Highly Rated for its optical service coverage.
HBF
HBF took home Highly Rated for its optical service coverage.
Most Recommended Health Insurance - Optical Cover: HBF
HBF led the field for Most Recommended Health Insurance - Optical Cover with a score of 4.25.
Recommended Brand
ahm
ahm landed Recommended Brand for its health insurance - optical cover.
ahm
ahm landed Recommended Brand for its health insurance - optical cover.
HCF
HCF received Recommended Brand recognition for its health insurance - optical cover.
HCF
HCF received Recommended Brand recognition for its health insurance - optical cover.
How we picked our 2026 Customer Satisfaction Awards winners
Over 50,000 Aussies rated brands they've used for Finder's 2026 Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction.
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Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.
Surveys continued until each category reached a minimum sample size, depending on the incident rate of that category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.
We used the following metrics to assess brands and asked customers between 4-8 questions, including:
- if they would recommend this brand to a friend.
- how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).
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The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.
If a brand or product no longer exists in the market, they are disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded.
The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.
Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.
Meet our experts

Graham Cooke, Head of consumer research
Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.

Ceyda Erem, Senior writer, Insurance
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance.
All the Finder Awards
Check out the best of the best, judged by experts.
Explore past Finder Customer Satisfaction Award winners
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Most Loved Health Insurance
- Winner: Peoplecare
- Loved Brand: See-U
- Loved Brand: Latrobe Health Services
Most Trusted Health Insurance
- Winner: Health Partners
- Trusted Brand: Westfund
- Trusted Brand: Latrobe Health Services
Legendary Service Health Insurance
- Winner: Westfund
- Quality Service: Peoplecare
- Quality Service: RT Health
Most Recommended Health Insurance
- Winner: Westfund
- Recommended Brand: Health Partners
- Recommended Brand: StLukesHealth
Top Value Health Insurance
- Winner: Westfund
- Value: Peoplecare
- Value: RT Health
- Value: See-U
Easiest to Claim Health Insurance
- Winner: Latrobe Health Services
- Easy to Claim: Westfund
- Easy to Claim: Health Partners
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Most Loved- Winner: Health Partners Insurance
- Highly commended: Australian Unity Health Insurance
- Highly commended: HCF Health Insurance
Top Value
- Winner: HCF Health Insurance
- Highly commended: Australian Unity Health Insurance
- Highly commended: Health Partners Insurance
Most Trusted
- Winner: Health Partners Insurance
- Highly commended: Australian Unity Health Insurance
- Highly commended: HCF Health Insurance
Legendary Service
- Winner: Health Partners Insurance
- Highly commended: Australian Unity Health Insurance
- Highly commended: HCF Health Insurance
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Finder writers are subject matter experts and use primary sources, in-depth research and interviews with other experts to ensure you're getting accurate, up-to-date information. Articles are fact checked in line with our editorial guidelines.
Ceyda Erem is Finder’s senior writer for insurance and has almost 10 years of experience writing about personal finance. Formerly a copywriter for several business and finance clients, Ceyda has written hundreds of articles, guides, blogs and more to ensure Australians stay in the loop about how to best manage their money. She has a Bachelor of Arts, Majoring in Writing from Macquarie University. See full bio
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