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Scare tactics: How the pandemic has influenced fear-based marketing
Fear sells, but it's not always obvious – and it doesn't always work. Dr Paul Harrison explains why.
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On Thursday 20th August at 12pm AEST, our Co-founder Fred Schebesta hosted a live stream roundtable chat on LinkedIn with Jeff Parker, Global CEO of WorldFirst, Michael Lane, Managing Director of Success Resources, and Mel Browne, Co-Founder of The Money Barre - to discuss the key impacts of coronavirus on small businesses and consumers across Australia. They chatted through what business will be like after COVID, what we need to do to pivot, and how to diversify and adapt to the "new normal" in a time where a strong online presence has never been more important.
Jeff Parker
Jeff took on the role of WorldFirst CEO in May 2020. He had previously held numerous board-level roles both at WorldFirst and within the FX industry across the globe. Jeff has spent years helping businesses large and small to plan their growth both on a domestic level and internationally. He now takes on the mantle of driving innovation for global businesses, enabling them to trade with one another seamlessly, and easier, faster, safer and cheaper than before. Jeff's career has seen him take roles on 4 continents, so he has a keen eye for what it means to do business globally.
Melissa Browne
Melissa is a successful entrepreneur, journalist, author and businesswoman. She's a multi-award winning serial entrepreneur: co-founder of The Money Barre, a financial planning firm for Gen X and Y, the co-founder & Director of Business at Thinkers.inq. She's also written four books: More Money for Shoes, Fabulous but Broke, the global best-seller Unf*ck your Finances and my most recent Budgets Don't Work (but this does). Her passion is to help people become empowered in both their finances and their business.
Michael Lane
Michael is a successful entrepreneur and the current Managing Director of Success Resources. With over $1billion in sales through his businesses, Michael is considered an expert in the touring space having run more than 1400 events in the last 17 years. Michael is passionate about the entrepreneur scene and Success Resources has successfully run 500+ entrepreneurial events globally and has worked with the likes of Sir Richard Branson, Tony Robbins, and Grant Cardone.
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