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Coles share price (COL) | How to buy Coles shares from Australia

Everything you need to know about buying Coles Group shares.

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Coles share price

Coles dividend


Quick stats

    • Full name: Coles Group Limited
    • ASX ticker code: ASX:COL
    • Industry: Food, Retail, Consumer Staples
    • Date listed on ASX: 2018
    • Market cap: AU$22.46 billion
    • CEO: Steven Cain
    • Key competitors: Woolworths (ASX:WOW), Wesfarmers (ASX:WES)

About Coles Group Limited

Coles Group Limited (ASX:COL) is the owner of Coles supermarkets, including Coles Liquor (Vintage Cellars, Liquor Land, First Choice Liquor) and Coles Express petrol stations. Coles is one of two major supermarket chains in Australia, alongside competitor Woolworths.

Coles stock profile

Coles has more than 2,500 outlets in Australia including its supermarkets, petrol and alcohol retail stores. This includes more than 800 Coles supermarkets and more than 700 Coles Express sites. Coles used to be listed under Wesfarmers (ASX:WES) which is the owner of major retail brands Bunnings, K-mart, and Officeworks. Coles became its own publicly listed company on the ASX in 2018.


  • Share price rise. The Coles share price has risen by more than 30% since it first listed on the ASX on late 2018 to early 2020. The share price has also benefited from recent panic-buying due to the COVID-19 pandemic in Australia.
  • Consumer staples. Coles supermarkets sell things that people are always going to buy: household essentials, food, petrol and liquor.
  • Online service. Coles offers online ordering and delivery for groceries, or Click&Collect for customers to order online and pick up in store when it suits them. This allows Coles to reach a wider range of customers.


  • Major competitor. Coles is up against Woolworths, which has more supermarkets operating in Australia than Coles.
  • Changing landscape. We've seen tech giants like Amazon launch grocery stores overseas. If this were to happen in Australia, it could mean Coles has to fight harder to keep its share of customers.

Should I buy Coles stocks?

Technical analysis is used in finance to forecast the direction of prices by studying the past movements of markets. This is not a recommendation, it represents an analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

How to buy Coles shares

  1. Choose a share trading platform. In order to buy shares listed on the ASX you'll need to open an online account with a broker. Our table below can help you choose.
  2. Open your account. You'll need your ID, bank details and tax file number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Find the shares you want to buy. Search the platform for Coles (COL) shares and place a buy order. It's that simple.

When you successfully purchase shares, you'll receive a confirmation note from the broker, and the money will be taken out of your cash account. For more information about buying stocks, you can read our guide on how to buy shares.

Compare share trading accounts to buy Coles shares

Updated April 6th, 2020
Name Product Standard brokerage fee for ASX shares Standard brokerage for US shares Inactivity fee Currency conversion fee Markets
IG Share Trading
AUD 8 or
USD 10 or
2 cents per share
$50 per quarter if you make fewer than three trades in that period.
ASX shares
Global shares
Margin trading
Special offer: Earn up to 10,000 Qantas Points when you start trading on a new IG Share Trading account. T&C applies.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
SelfWealth Share Trading (Basic account)
AUD 9.5
ASX shares
Trade ASX-listed shares for a flat fee of $9.50, regardless of the trade size.
New customers receive free access to Community Insights with SelfWealth Premium for the first 90 days. Follow other investors and benchmark your portfolio performance.
Bell Direct Share Trading (Silver account)
AUD 15 or
0.1% for first 10 trades monthly
ASX shares
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.

Compare up to 4 providers

Or, if you're interested in buying shares in popular global brands like Netflix, Amazon or Apple, we have a handy guide for that, too.

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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