Coles Group Limited (ASX:COL) is the owner of Coles supermarkets, including Coles Liquor (Vintage Cellars, Liquor Land, First Choice Liquor) and Coles Express petrol stations. Coles is one of two major supermarket chains in Australia, alongside competitor Woolworths.
Coles stock profile
Coles has more than 2,500 outlets in Australia including its supermarkets, petrol and alcohol retail stores. This includes more than 800 Coles supermarkets and more than 700 Coles Express sites. Coles used to be listed under Wesfarmers (ASX:WES) which is the owner of major retail brands Bunnings, K-mart, and Officeworks. Coles became its own publicly listed company on the ASX in 2018.
Share price rise. The Coles share price has risen by more than 30% since it first listed on the ASX on late 2018 to early 2020. The share price has also benefited from recent panic-buying due to the COVID-19 pandemic in Australia.
Consumer staples. Coles supermarkets sell things that people are always going to buy: household essentials, food, petrol and liquor.
Online service. Coles offers online ordering and delivery for groceries, or Click&Collect for customers to order online and pick up in store when it suits them. This allows Coles to reach a wider range of customers.
Major competitor. Coles is up against Woolworths, which has more supermarkets operating in Australia than Coles.
Changing landscape. We've seen tech giants like Amazon launch grocery stores overseas. If this were to happen in Australia, it could mean Coles has to fight harder to keep its share of customers.
Should I buy Coles stocks?
Technical analysis is used in finance to forecast the direction of prices by studying the past movements of markets. This is not a recommendation, it represents an analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
How to buy Coles shares
Choose a share trading platform. In order to buy shares listed on the ASX you'll need to open an online account with a broker. Our table below can help you choose.
Open your account. You'll need your ID, bank details and tax file number.
Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
Find the shares you want to buy. Search the platform for Coles (COL) shares and place a buy order. It's that simple.
When you successfully purchase shares, you'll receive a confirmation note from the broker, and the money will be taken out of your cash account. For more information about buying stocks, you can read our guide on how to buy shares.
Compare share trading accounts to buy Coles shares
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.
Alison Banney is the banking and investments editor at Finder. She has written about finance for over six years with her work featured on sites including Yahoo Finance, Money Magazine and Dynamic Business. She has previously worked at Westpac, and has written for several other major banks including BCU, Greater Bank and Gateway Credit Union. Alison has a Bachelor of Communications from Newcastle University with a double major in journalism and public relations. She has ASIC RG146 compliance certificates for financial advice, securities and managed investments and superannuation.
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