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How to buy Coles Group shares

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Coles Group Limited is a grocery stores business based in Australia. Coles Group shares (COL) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Coles Group has a trailing 12-month revenue of around $37.8 billion..

How to buy shares in Coles Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Coles Group. Find the share by name or ticker symbol: COL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Coles Group reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price of $17.39, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Coles Group. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

🧪How we chose these brokers

For our Top Picks, we compared our Finder partners using a proprietary algorithm in August 2020. Keep in mind that our top picks may not always be the best for you, and you're encouraged to compare for yourself to find one that works for you. Read our full methodology here to find out more.

What's in this guide?

  1. Coles Group key stats
  2. Compare share trading platforms
  3. Is Coles Group stock a buy or sell?
  4. Coles Group performance over time
  5. Are Coles Group shares over-valued?
  6. Coles Group's financials
  7. Does Coles Group pay a dividend?
  8. Other common questions

How has coronavirus impacted Coles Group's share price?

Since the stock market crash in March caused by coronavirus, Coles Group's share price has had significant positive movement.

Its last market close was $17.39, which is 8.11% up on its pre-crash value of $15.98 and 24.13% up on the lowest point reached during the March crash when the shares fell as low as $14.01.

If you had bought $1,000 worth of Coles Group shares at the start of February 2020, those shares would have been worth $944.30 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,054.01.

Coles Group share price

Use our graph to track the performance of COL stocks over time.

Coles Group shares at a glance

Information last updated 2020-10-20.
52-week range$14.01 - $19.26
50-day moving average $17.3861
200-day moving average $16.968
Target price$13.05
PE ratio 24.4475
Dividend yield $0.81 (4.57%)
Earnings per share (TTM) $0.733

Share Trading Account Offer

IG Share Trading Offer

AUD 8

Standard brokerage - Australian shares

Share Trading Account Offer

Competitive broker fees on Australian and international shares

  • Brokerage - AU shares: From AUD 5 or 0.05%
  • Brokerage - US shares: USD 0
  • Sign-up process: Instant
  • Support - After hours: Yes
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Important: Share trading carries risk of capital loss.

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Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data indicated here is updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
Finder Award
IG Share Trading
AUD 8 or 0.1%
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares, Forex, CFDs, Margin trading
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
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More Info
Bell Direct Share Trading
Finder Award
Bell Direct Share Trading
AUD 15 or 0.1%
No
ASX shares, mFunds
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
Go to site
More Info
Superhero share trading
Superhero share trading
AUD 5
No
ASX shares
Pay zero brokerage on all Australian ETFs.
Trade ASX stocks with a flat $5 commission fee and a low minimum investment of just $100.
Go to site
More Info
CMC Markets Stockbroking
Finder Award
CMC Markets Stockbroking
AUD 11 or 0.1%
No
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, mFunds
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, managed funds, forex, commodities and cryptocurrencies, plus access up to 15 major global and Australian stock exchanges.
Go to site
More Info
ANZ Share Investing
ANZ Share Investing
AUD 19.95
No
ASX shares, Global shares, Options trading, mFunds, ETFs, Warrants
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
More Info
Westpac Online Investing Account
Westpac Online Investing Account
AUD 19.95 or 0.11%
AUD 63.50 per year on the global markets account
ASX shares, Global shares, Options trading, US shares
More Info
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Is it a good time to buy Coles Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Coles Group Limited by TradingView

Coles Group price performance over time

Historical closes compared with the close of A$17.39 on 2020-10-22

1 week (2021-01-12) -5.54%
1 month (2020-12-18) -4.97%
3 months (2020-10-20) -2.58%
6 months (2020-07-20) -2.90%
1 year (2020-01-17) 9.23%
2 years (2019-01-18) 41.15%
3 years (2018-01-16) N/A
5 years (2016-01-16) N/A

Is Coles Group under- or over-valued?

Valuing Coles Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Coles Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Coles Group's P/E ratio

Coles Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Coles Group shares trade at around 24x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Coles Group's EBITDA

Coles Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2.2 billion (£1.3 billion).

The EBITDA is a measure of a Coles Group's overall financial performance and is widely used to measure a its profitability.

Coles Group financials

Revenue TTM $37.8 billion
Operating margin TTM 4.39%
Gross profit TTM $9.7 billion
Return on assets TTM 7.38%
Return on equity TTM 32.75%
Profit margin 2.59%
Book value 1.96
Market capitalisation $23.8 billion

TTM: trailing 12 months

Coles Group share dividends

78%

Dividend payout ratio: 77.7% of net profits

Recently Coles Group has paid out, on average, around 77.7% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.57% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Coles Group shareholders could enjoy a 4.57% return on their shares, in the form of dividend payments. In Coles Group's case, that would currently equate to about A$0.81 per share.

Coles Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 27 August 2020 (the "ex-dividend date").

Coles Group overview

Coles Group Limited operates as a retailer in Australia. The company operates through Supermarkets, Liquor, and Express segments. It provides fresh food, groceries, and general merchandise through 824 supermarkets, including coles online and coles financial services. The company operates coles.com.au, which offers a choice of home delivery; and provides insurance, credit cards, and personal loans to Australian families. It is also involved in the retailing of liquor through its 910 stores under the Liquorland, First Choice, First Choice Liquor, and Vintage Cellars brand names, including online liquor delivery services through Coles Online and Liquor Direct. In addition, the company operates 713 fuel and convenience stores; and offers lifestyle services, as well as operates as the participating partner in the flybuys loyalty program. The company was formerly known as Coles Myer Ltd. and changed its name to Coles Group Limited in November 2006. Coles Group Limited was founded in 1914 and is based in Hawthorn East, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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