How to buy Coles Group (COL) shares

Learn how to easily invest in Coles Group shares.

Coles Group Limited
AU: COL - AUD
GROCERY STORES
A$16.54
- A$0.47 ( - 2.76%)

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Coles Group Limited (ASX: COL) is a well-established Australian company founded in 1914. It operates a group of retail chains selling food and groceries through Coles Supermarkets and Coles Online and liquor and petrol through Coles Liquor and Coles Express. The brand includes a financial division and loyalty program called Flybuys. It was once owned by Wesfarmers but now operates as an independent public company since 2018.

How to buy shares in Coles Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Coles Group. Find the share by name or ticker symbol: COL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Coles Group reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Coles Group. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Coles Group stock price (ASX:COL)

Use our graph to track the performance of COL stocks over time.

Coles Group shares at a glance

Information last updated 2021-09-24.
52-week range$15.0369 - $18.6448
50-day moving average $17.7749
200-day moving average $16.7674
Target price$18.3
PE ratio 22.656
Dividend yield $0.61 (3.59%)
Earnings per share (TTM) $0.753

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
AUD $8 or 0.1%
$50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
AUD $5
No
ASX shares, US shares
Australia’s lowest-cost broker for ASX shares and ETFs.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
ThinkMarkets Share Trading
AUD $8
No
ASX shares
Limited-time offer: Get 10 free ASX trades ($0 brokerage) when you open a share trading account with ThinkMarkets(T&Cs apply).$8 flat fee brokerage for CHESS Sponsored ASX stocks (HIN ownership), plus free live stock price data on an easy to use mobile app.
Saxo Capital Markets (Classic account)
AUD $5
No
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
HSBC Online Share Trading
AUD $19.95
No
ASX shares, mFunds, ETFs, Bonds
Limited time offer: Get up to $100 in brokerage rebates on your first 5 trades when you sign up to a HSBC Online Share Trading account (T&Cs apply). Make trades online with brokerage fees starting from just $19.95 with an HSBC Online Share Trading account. Plus gain access to complimentary expert research, trading ideas and tools.
Bell Direct Share Trading
AUD $15
No
ASX shares, mFunds, ETFs
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
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Compare up to 4 providers

Is it a good time to buy Coles Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Coles Group price performance over time

Historical closes compared with the last close of A$17.01

1 week (2021-09-21) -0.41%
1 month (2021-08-27) -4.92%
3 months (2021-06-28) 0.47%
6 months (2021-03-26) 6.38%
1 year (2020-09-28) -1.10%
2 years (2019-09-27) 11.39%

Is Coles Group under- or over-valued?

Valuing Coles Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Coles Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Coles Group's P/E ratio

Coles Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 23x. In other words, Coles Group shares trade at around 23x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Coles Group's EBITDA

Coles Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2.3 billion (£1.2 billion).

The EBITDA is a measure of a Coles Group's overall financial performance and is widely used to measure a its profitability.

Coles Group financials

Revenue TTM $38.9 billion
Operating margin TTM 4.53%
Gross profit TTM $10.2 billion
Return on assets TTM 6.05%
Return on equity TTM 37.03%
Profit margin 2.58%
Book value 2.109
Market capitalisation $22.9 billion

TTM: trailing 12 months

Coles Group share dividends

81%

Dividend payout ratio: 81.33% of net profits

Recently Coles Group has paid out, on average, around 81.33% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.59% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Coles Group shareholders could enjoy a 3.59% return on their shares, in the form of dividend payments. In Coles Group's case, that would currently equate to about A$0.61 per share.

Coles Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 25 August 2021 (the "ex-dividend date").

Coles Group share price volatility

Over the last 12 months, Coles Group's shares have ranged in value from as little as $15.0369 up to $18.6448. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Coles Group's is 0.1141. This would suggest that Coles Group's shares are less volatile than average (for this exchange).

Coles Group overview

Coles Group Limited operates as a retailer in Australia. It operates through Supermarkets, Liquor, and Express segments. The company provides fresh produce and groceries through 831 supermarkets; and coles.com.au, which offers a choice of home delivery, including same-day, overnight drop and go services, and pick up from click and collect locations. Its Coles Financial Services provides insurance, credit cards, and personal loans to Australian families. The company is also involved in the retailing of liquor through its 924 stores under the Liquorland, First Choice, First Choice Liquor, and Vintage Cellars brand names, including online liquor delivery services through Coles Online and Liquor Direct. In addition, it operates 721 fuel and convenience stores; and offers lifestyle services, as well as operates as the participating partner in the flybuys loyalty program. The company was formerly known as Coles Myer Ltd. and changed its name to Coles Group Limited. Coles Group Limited was founded in 1914 and is based in Hawthorn East, Australia.

Coles Group in the news

There are no recent company news

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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