iPhone 17 Pro and Pro Max plans, prices and deals

The iPhone 17 Pro and 17 Pro Max are officially on sale and you can snag yours with Optus, Telstra or Vodafone and see whose offering the best deal.
Want the quick scoop on the offers? Here it is! If you're after all the finer details, keep scrolling.
| Retailer | Deals | I'm keen! |
|---|---|---|
| Optus | Trade-in offer: You'll receive a Mastercard gift card when you trade in an eligible phone and sign up to any iPhone 17 or iPhone Air plan Bonus value: Get up to $780 in bonus value when you pair your phone with an Optus Promo SIM-only plan. Bonus value includes: a SIM-only discount, Optus SubHub credit, and Optus Upgrade and Protect. You can't combine this with the trade in offer. Exclusive Finder Reward: Receive an extra $250 gift card when you sign up for either of these offers through Finder. | Sign up here |
| Vodafone | Bonus trade-in credit: $200 credit when you trade in an eligible device. $1,200 credit on $79 Extra Large plan: Get a $1,200 credit applied to your bill when you pair an iPhone 17 or iPhone Air with the $79 Promo SIM-only plan and stay on for 36 months. Vodafone is also discounting other SIM-only plans, which can be combined with the bonus trade-in credit offer. | |
| Telstra | $300 bonus credit when you trade in an eligible device (with a price match offer) and up to $240 off Upfront Premium Mobile Plan over 12 months. | |
| Apple | With Apple Trade-in, you can get $55 to $1,205 in credit when trading in an older iPhone. | Sign up here |
| Officeworks | Get up to $1,200 in Officework gift cards when you trade in your old iPhone. | |
| JB Hi-Fi | Get $1,200 off any iPhone when your switch your number in-store to JB Hi-Fi Mobile on a $99 plan over 24 months. Plus, trade-in any iPhone 13 or above to get $240-$1,200 as a gift card. |
Before we dive into the plans and deals from Optus, Vodafone and Telstra, let's take a quick peek at the pricing for the iPhone 17 Pro and 17 Pro Max models.
How much do the iPhone 17 Pro and 16 Pro Max cost in Australia?
Prices for Apple's iPhone 17 Pro models start at $1,999 and go all the way up to $3,799.
| Model | Australian RRP |
|---|---|
| Apple iPhone 17 Pro 256GB | $1,999 |
| Apple iPhone 17 Pro 512GB | $2,399 |
| Apple iPhone 17 Pro 1TB | $2,799 |
| Apple iPhone 17 Pro Max 256GB | $2,199 |
| Apple iPhone 17 Pro Max 512GB | $2,599 |
| Apple iPhone 17 Pro Max 1TB | $2,999 |
| Apple iPhone 17 Pro Max 2TB | $3,799 |
iPhone 17 Pro and 17 Pro Max plans and deals from Optus
Optus has two offers, and you can pick whichever suits you best. Plus, if you sign up through Finder, you'll score an extra $250 gift card on top.
There's no catch - just create a free Finder account and you're set.
Now, back to Optus's offers. The first is simple: sign up to a 12-, 24- or 36-month iPhone 17 Pro or Pro Max repayment plan, trade in an eligible device, and you'll get the credit as a Mastercard gift card.
Alternatively, buy the new iPhone 17 Pro or Pro Max and pair it with its $79 Promo SIM-only plan to get a bonus value of up to $780.
Here's the breakdown:
- The Promo plan, already discounted before launch, now gets an extra $10 price cut. That means you'll pay $59 a month for the first 12 months and save $120.
- You'll also get Upgrade and Protect for free (usually $15 a month). On a 36-month plan, that adds up to $540 in bonus value.
- Plus, the offer includes up to $120 in credit over 12 months to spend on streaming subscriptions through Optus SubHub.
If you're curious about the minimum monthly repayments, let's assume you're pairing your iPhone 17 Pro or Pro Max with Optus's cheapest SIM-only plan, which costs $55 a month for 50GB.
Based on this, your starting costs will look like:
iPhone 17 Pro plans
- iPhone 17 Pro (256GB): From $110.53 over 36 months
- iPhone 17 Pro (512GB): From $121.62 over 36 months
- iPhone 17 Pro (1TB): From $132.74 over 36 months
iPhone 17 Pro Max plans
- iPhone 17 Pro Max (256GB): From $116.08 over 36 months
- iPhone 17 Pro Max (512GB): From $127.18 over 36 months
- iPhone 17 Pro Max (1TB): From $138.30 over 36 months
- iPhone 17 Pro Max (2TB): From $160.52 over 36 months
iPhone 17 Pro and 17 Pro Max plans deals from Vodafone
Vodafone has some interesting offers in play for the iPhone 17 Pro and Pro Max sale.
- Get $200 bonus trade-in credit. For instance, if you trade in a working iPhone 15 Pro Max (1TB), you could get up to $1,000. With the bonus credit, the total credit amount can work up to $1,200.
- If you pair any of the iPhone 17 Pro models with Vodafone's newly launched $79 Promo SIM-only plan, you'll receive a $1,200 credit. But you need to stay signed up to a 36-month plan as the credit will be applied as $33.34 each month. Leaving early will mean forfeiting the remainder of the credit.
Now that you have an overview of the offers, let's look at the minimum repayment costs for the iPhone 17 Pro models.
We'll pair them with Vodafone's cheapest SIM-only plan, which starts at $45 a month for the first 12 months before increasing to $53 a month ongoing. The plan includes 50GB of data per month.
Based on this, your starting costs will look like:
iPhone 17 Pro plans
- iPhone 17 Pro (256GB): From $100.52 a month
- iPhone 17 Pro (512GB): From $111.63 a month
- iPhone 17 Pro (1TB): From $122.75 a month
iPhone 17 Pro Max plans
- iPhone 17 Pro Max (256GB): From $106.08 a month
- iPhone 17 Pro Max (512GB): From $117.19 a month
- iPhone 17 Pro Max (1TB): From $128.30 a month
- iPhone 17 Pro Max (2TB): From $150.52 a month
iPhone 17 Pro and 17 Pro Max plans and deals from Telstra
Telstra's offering a $300 bonus trade-in credit if you get the iPhone 17 Pro or iPhone 17 Pro Max.
For example, trading in an iPhone 16 Pro Max 1TB in good working condition will get you $1,500 in trade-in credit (including the bonus offer). If you're quoted a better trade-in value, it'll match it.
Separately, it's also knocked $240 off its Premium Upfront Mobile Plan over 12 months.
So, keen to sign up with Telstra?
You'll need to sign up for a 12, 24 or 36-month phone repayment plan and pair it with a SIM-only plan. The cheapest one costs $70 a month for 50GB.
Based on this, your starting costs will look like:
iPhone 17 Pro plans
- iPhone 17 Pro (256GB): From $125.52 over 36 months
- iPhone 17 Pro (512GB): From $136.63 over 36 months
- iPhone 17 Pro (1TB): From $147.75 over 36 months
iPhone 17 Pro Max plans
- iPhone 17 Pro Max (256GB): From $131.08 over 36 months
- iPhone 17 Pro Max (512GB): From $142.19 over 36 months
- iPhone 17 Pro Max (1TB): From $153.30 over 36 months
- iPhone 17 Pro Max (2TB): From $175.52 over 36 months
You also have the option to buy either of the Pro models outright as long as you're a Telstra customer.
Compare iPhone 17 Pro and Pro Max specs
| Model | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|
| Display | 6.3 inches | 6.9 inches |
| Resolution and refresh rate | Super Retina XDR, 120Hz | Super Retina XDR, 120Hz |
| Processor | A19 Pro | A19 Pro |
| Cameras | 3 x 48MP rear cameras and 18MP front camera | 3 x 48MP rear cameras and 18MP front camera |
| Battery | Up to 37 hours of video playback | Up to 37 hours of video playback |
| Storage | 256GB, 512GB, 1TB | 256GB, 512GB, 1TB, 2TB |
| SIM | Physical + eSIM | Physical + eSIM |
| Colours | Silver, deep blue, cosmic orange | Silver, deep blue, cosmic orange |
Sources
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