Mobile Customer Satisfaction Awards 2025

We asked hundreds of Australians how satisfied they were with their mobile provider. Here's what they had to say.

Finder's Customer Satisfaction Awards highlight the mobile providers Aussies love and trust most, based on factors like customer service, service reliability, and value for money.

Most Loved Mobile Provider: ALDI Mobile

Most Loved Mobile Provider badge

ALDI Mobile took out the top prize in this year's mobile customer satisfaction awards with excellent scores across the board including value, reliability and customer service.

Loved Brand badge Loved Brand

Amaysim

Amaysim is Australia's second most-loved mobile provider, taking out a highly commended gong in this category. Customers were particularly impressed with its value for money.

Belong

Belong earned an overall score of 4.28 out of 5 at this year's mobile customer satisfaction awards. It earned a highly commended award off the back of strong value and reliability ratings.

Top Value Mobile Provider: ALDI Mobile

Top Value Mobile Provider badge

ALDI Mobile has been voted the top-value mobile provider at this year's customer satisfaction awards. It received an overall score of 4.63 out of 5 in this metric.

Value badge Value

Amaysim

Amaysim earned a highly commended award for value in this year's awards. Its score of 4.52 out of 5 made it a top contender in this category.

Kogan Mobile

Kogan Mobile has been named the third best-value mobile provider in this year's Customer Satisfaction Awards. It received an impressive value score of 4.52 out of 5.

Most Reliable Mobile Provider: ALDI Mobile

Most Reliable Mobile Provider badge

ALDI Mobile has been named the top mobile provider for reliability. It received a score of 4.4 out of 5 from surveyed customers in this category.

Reliable badge Reliable

Belong

Belong was highly commended in this category with an overall score of 4.38 out of 5 for reliability.

Boost Mobile

Boost Mobile was also highly commended in this category. It received an overall reliability score of 4.38 out of 5.

Most Trusted Mobile Provider: ALDI Mobile

Most Trusted Mobile Provider badge

ALDI Mobile was the most trusted brand this year, with a score of 4.34 out of 5.

Trusted Brand badge Trusted Brand

Amaysim

Amaysim received the second highest score for trust in this year's awards. It received an overall score of 4.25 out of 5 in this category.

Belong

Belong placed in the top three for most trusted mobile provider brand. It scored an impressive 4.25 out of 5.

Legendary Service Mobile Provider: Amaysim

Legendary Service Mobile Provider badge

Amaysim has won this year's Customer Service Award with a score of 4.19 out of 5. This is the second year in a row that amaysim took out the top score in this category.

Quality Service badge Quality Service

ALDI Mobile

ALDI Mobile scored 4.09 out of 5 for its customer service. This was the tied-second best result in the survey.

Belong

Belong picked up another highly commended award for its customer service, with an overall score of 4.09 out of 5.

Most Recommended Mobile Provider: ALDI Mobile

Most Recommended Mobile Provider badge

ALDI Mobile received the highest overall recommendation rating in this year's awards. It was recommended by 95% of surveyed customers.

Recommended Brand badge Recommended Brand

Amaysim

Amaysim has been named a highly commended brand for this year's most recommended mobile provider. A whopping 94% of customers gave the brand their tick of approval.

Everyday Mobile (Woolworths)

Woolworths Mobile received the tied-second highest recommendation rating in this year's survey with a total score of 94%.

How we picked our Customer Satisfaction Awards

Each year, thousands of Australians rate brands they've used as part of Finder's Customer Satisfaction Awards. Consumers assess brands within a product category across various metrics, including trust, customer service, value and overall satisfaction. Finder surveyed thousands of customers and analysed their feedback.

Customers reviewed products they had purchased or used recently, with the recency period varying by category—from within the past year to up to five years.

Surveys continued until each category reached a minimum sample size of 500 to 5,000 responses, depending on the category. Respondents selected a brand from a pre-populated list or entered their own. Responses were recorded as they fell naturally.

We used the following metrics to assess brands and asked customers between 4-8 questions, including:

  • if they would recommend this brand to a friend.
  • how they would rate each brand on a scale between 1 and 5 in terms of several metrics that varied by category, including: brand love, customer service, trust, reliability, features, value, and any factors unique to each product category (for example, 'rewards programs' for retailers).

The final scores were determined exclusively based on the relevant metric. For example, the Most Trusted award was calculated based on responses to the question on how much people trust a brand, while the Most Loved award was based on responses to the question on how much people love a brand.

If a brand or product no longer exists in the market, they were disqualified and excluded from our assessment, meaning that they were ineligible for consideration for any Award (even though responses may have been collected in relation to the relevant brand's product(s) at such time that they were previously available). However, if only the brand's name changed and the products remained the same, the brand was still eligible for consideration for an Award and was assessed by us on the basis of the new brand name. Additionally, brands that did not meet the minimum per-brand sample size were excluded. The threshold ranged from 40 to 100 responses per brand, depending on the category, with most being 100.

The Finder Customer Satisfaction Awards is an independent awards program and commercial partnerships do not influence the results in any way.

Disclaimer: We tried to collect feedback and data from survey participants on as many products and providers in the market as possible. Although we were able to assess an extensive range of products and providers from the survey responses, we can't say that every provider and/or product currently available in the market was considered as part of our review and winner selection process. Some products and/or providers may have been omitted from survey responses and therefore not considered by us for any Customer Satisfaction Award. Read our Advertiser Disclosure.

Meet our experts

Graham Cooke

Graham Cooke, Head of consumer research

Graham Cooke is Finder’s Head of Consumer Research, leading the team responsible for gathering and analysing data on everything from consumer spending and saving habits to how different financial products perform in the real world.

Mariam Gabaji

Mariam Gabaji, Editor, utilities

Mariam is Finder's utilities expert. She's responsible for reviewing the criteria we use to determine award winners across each category.

Chris Jager

Chris Jager, Senior editor, Finder Shopping

Chris is the lead editor at Finder Shopping. He has been writing about consumer issues for 15 years.

Explore our past Customer Satisfaction Award winners

Sources

Mariam Gabaji's headshot
Written by

Senior Utilities Editor & Tech Expert

Mariam Gabaji is a journalist with 13 years of experience, specialising in consumer topics like mobile services and energy costs. Her work appears in the ABC, Yahoo Finance, 9News, The Guardian, SBS, 7News, A Current Affair and Money Magazine. Mariam holds a Bachelor of Arts in Journalism and was a finalist for the 2024 and 2025 IT Journalism Award for Best Telecommunications Journalist. See full bio

Mariam's expertise
Mariam has written 434 Finder guides across topics including:
  • Energy
  • Mobile
  • Broadband
  • Consumer tech

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2 Responses

    Default Gravatar
    ellenJune 30, 2025

    We are in our 80s and need well affordable price and will give us a hotspot for internet

      Mariam Gabaji's headshotFinder
      MariamJuly 1, 2025Finder

      Hi Ellen, most plans these days will allow you to hotspot. A good place to start looking is our cheap mobile plans guide – https://www.finder.com.au/mobile-plans/cheap-mobile-plans. These plans are all month-to-month, so you can easily switch if you don’t like your initial choice. Hope this helps!

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